Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

Renting vs. Buying - Can I afford to buy a house? This is a topic that kind of gets beat to death. We are gonna take a different angle and ask, Can you afford NOT to buy a house? Rental rates have been on a steady rise since the 80’s, and in 2021 we saw a double digit jump in rental rates with another big jump expected again in 2022. Rental rates are outpacing wage inflation by a pretty wide margin, so what is holding you back from buying a house? 

Beth dives into real estate  economics and why the worry of the housing bubble is costing you even more money. 2022 predictions and beyond say the market isn’t cooling off any time soon.The reality? Home prices are continuing to increase in 2022, so there is really no time like the present to get in the game and start to look at buying a house now. With interest rates and inflation rising If you think buying a house is something out of your reach for whatever the reason, bad credit, no down payment, there are ways to make it happen no matter your situation. Beth dives into price affordability, how much you really need to save to buy a house, how much you can afford when buying a house and why buying a house in 2022 makes so much more sense than renting.

On this week’s show we are celebrating the youngest member of the BusBench Babes and The BPR Experience team, Kristi’s daughter, Kaia Soleil, who just celebrated her golden birthday, turning 3! Kristi and her husband Ryan Clinton of Audio Soleil, who is also the producer of the podcast, share their parenting journey the first 3 years, some of the challenges they’ve experienced as first time parents, what they’ve learned along the way and what they love about the so called balance of parenting while being small business owners. Our goal with this special episode is to spark a conversation within our community to bring parents together and hopefully help them feel a little less alone. Kristi and Ryan share their struggles of the early days of parenting, how they navigated PTSD postpartum and beyond, the tensions a traumatic birth put on their marriage, how they learned to start saying “no” to say “yes” and how finding your true north, and letting it be your guide no matter where your path takes you can be life changing. We hope you enjoy this conversation and it sparks a little fire inside of you! Let’s dive in!

Happy New Year! How is it already 2022? Last year flew by, and we are so dang excited for 2022! We are kicking things off with an episode all about goal setting and intention setting for the new year. Maybe you’ve already got yours all done, but if you don’t it’s not too late to start! If you’ve already got yours in place you can always revisit them if this conversation sparks something good for you! 

 

We each go about planning our year in a very different way, and we are going to share our thought process behind it all and leave you with some tips and tricks that work well for each of us. We would love to see your goals and intentions for this year, so if you feel like sharing yours with us tag us on our social channels! We hope you are just as excited for this year as we are and that you have all sorts of awesomeness in the year ahead! Let’s dive in!

It’s no secret that we are pretty big fans of Christmas over here on the podcast, so this week is kind of a big deal for us. The halls are decked, the gifts are wrapped, and we are super excited to have a few days to step back from our normal every day routine, and celebrate the holidays with our families. Today we are going to share some of our favorite Christmas traditions growing up, what we love about the holidays, and what we are looking forward to this year. Let’s dive in! Merry Christmas everyone!

Do you ever struggle to find the right words when you sit down to write a post for your social media or email list? Do you feel like your written content just isn’t aligning with your brand? Maybe you just feel like you are struggling to find your voice or sound like yourself. Whether you’ve just started a business or you’ve been running one for a while, writing for your website, social, and email can be a daunting task. 

 

On today’s show Kristi sat down with copywriter and ghost writer Kayla Hollatz to talk all about brand voice and developing your style and vibe for your written content. Kayla does her work with clients to help them make their content look, feel, and sound like them! In addition to helping her clients match their written content to the look, feel and style of their business she works to ensure they are getting the best SEO value from their content. We talked to her about her process, how she is able to write in someone else’s voice and she shares some tips and tricks to help you with your voice so you can rock your content! 

 

On top of being an amazingly talented writer Kayla is also a voracious reader; she has read over 100 books this year! Amazing! You can follow her Bookstagram @okayletsread.

You can find Kayla Hollatz at www.kaylahollatz.com and @kaylahollatz on Instagram

This woman needs no introduction, but in case you haven’t seen Glennda Baker somewhere in the world of social media and real estate this year -  here goes! Glennda is a top agent in Atlanta and has her own team Glennda Baker & Associates, she’s been a Realtor for 26 years and during that time she’s pretty much seen and done it all. Her list of accolades and credentials is way too long to list here. In addition to all of her accomplishments in real estate, in the last year she has taken the social media world by storm, amassing almost 500,000 TikTok followers and racking up tens of millions of views! She was also featured at the Tom Ferry Summit. 

 

We sat down to talk with her about how she got her start in real estate, running her team, what she loves about real estate, her TikTok stardom, and building a truly lasting legacy. Glennda has a truly captivating personality, she is genuine, honest, funny and never afraid to say what she thinks. We are truly fortunate to get a chance to sit down with her. This one is not to be missed! 

 

Find Glennda

@glenndabaker on TikTok and Instagram and find her team www.glennda.net

Let’s be honest, in the real estate world a lot of Realtors sort of phone it in around the holidays with the end of the year around the corner. Things tend to slow down just a little bit, and it’s natural to want to wind down and enjoy the season. The reality is that we do need to continue to show up and serve our clients during this time if we want to have a good start to next year. Your Q1 performance is set up during Q4, so if you slow down now you’re really not going to feel the effects until January or February. The holidays provide all sorts of opportunities to reach out to your clients and tell them how much they mean to you, and you don’t have to sell at all! Taking the time to do this at the end of the year can make all the difference in building your pipeline heading into 2022. Today we share some great ideas for you to have meaningful ways to keep in touch with your clients around the holidays. Let’s dive in!

Real estate was once an industry dominated by men, and although women have become the majority of Realtors in recent years there are still sectors of the industry, like commercial real estate, that are mostly  men. We talk to Jennifer Turcotte, the owner of Carsmotology, a high end car detailing company in Plymouth, MN about kicking ass in another very male dominated industry. Jen tells about how she got her start, making her own products, and how she made a name for herself in the world of high end car detailing. This was a fun conversation, let’s dive in! 

You can find Jennifer @carsmotology on Instagram, Carsmotology on Facebook and her website at www.Carsmotology.com

You probably heard the news last week about Zillow getting out of the home flipping business, but in case you missed it we are going to break down our thoughts on the whole situation and what effect Zillow has had on real estate, and what effect shutting down the program will have going forward. There are a lot of strong opinions on this one, and however you may feel about it the news sent shockwaves through the real estate industry, and really the financial world as a whole. The stock plunged, and consumers were left wondering a lot about the effect the algorithmic buying program had on home prices. We couldn't ignore this timely subject, so let's dive in!

The reality of being a small business owner in 2021 is that in addition to whatever your business actually does, you are also a content creator. This comes more naturally to some of us than others, and this new role can be challenging at times, and we totally get that! The good news is that there are strategies around creating consistent content that can make this feel so much more manageable, and Kristi is going to give you 3 ways to help you if you are feeling stuck in a content rut. Let’s dive in!