A question we’re asking a lot is: What is a developer advocate? Often followed by: Which department do you report to? How do you measure your role?

It’s a somewhat old role in the fact that people have been marketing to devs since software started getting sold. It’s a somewhat new role under its name. When Rob Zazueta mentioned he was hired at WeWork to build a developer relations team focused on internal developers first, it surprised me to realize that companies — even ones with massive API programs — aren’t really advocating to their internal developers. This is a shame. This would promote reusable code, shared learnings, and brand advocates that can go out and talk for you.

On this episode of The New Stack Makers, we sit down with Brian Douglas, developer advocate at Github. This is something he does for both external and internal developers.