March 10, 2025

Giving used clothes a new life

26 minutes

Datshiane Navanayagam talks to two women from Brazil and the UK who have online businesses buying and selling second hand clothes.

Ana Luiza McLaren is a co-founder of Enjoei, the biggest second hand selling site in Brazil. She started selling her own clothes through a blog she wrote over fifteen years ago and it wasn’t long before friends were asking her to sell their clothes too. The blog became so popular she and her partner decided to give up their jobs and set up an online business. Ana chose the name Enjoei because it means 'I got sick of it' in Brazilian.

Sarah Dean founded the GoThrift website with her partner and two friends in 2019 selling second-hand and vintage clothing. The company has recently become Loopi - and now also buys from the general public. Sarah had always preferred to buy second-hand as a way to stand out from the crowd by wearing better quality clothing for less money. She's delighted that more people are happy to wear pre-loved clothes.

Produced by Jane Thurlow

(Image: (L) Ana McLaren credit Brenno da Matta. (R) Sarah Dean credit Mik Connor.)

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