Glenn Mercer is a highly regarded automotive consultant and a renowned retail automotive industry researcher. He is well-respected for his expertise in evaluating and projecting future trends, as well as understanding the implications and ramifications of these trends. Glenn has spent over 35 years in the field and has worked with McKinsey and Company for over 20 years, providing expert assessments and projections on the future of the industry.

In this episode they discuss the ins and outs of the industry. Glenn talks about his skepticism surrounding the hype around connected car commercial revenue opportunities and shares his thoughts on the future of the automotive industry.

One topic that has garnered a lot of attention in the automotive world recently is connected car commercial revenue. In case you're not familiar, connected cars are vehicles that are connected to the internet, and there are two main streams of activity that go through this connection. The first stream is over-the-air service updates, which allow for software fixes and updates to the functionality of the vehicle. The second stream is the selling of services and products through the connectivity of the car, similar to how apps and subscriptions are sold on phones.

However, Glenn is skeptical of the hype surrounding connected car commercial revenue, particularly the predictions of OEM executives that a significant portion of revenue for car companies will come from selling services and products through the connectivity of the car. He points out that many of these opportunities are already being captured by smart devices, and the only major player in the space currently is usage-based insurance, which is being sold mostly by insurance companies rather than car companies.

Overall, Glenn believes that the connected car commercial revenue hype may be overblown, and it remains to be seen whether this will truly be a significant source of revenue for car companies in the future. Tune in to the full episode to hear more of Glenn's insights and expertise on the connected car industry.

The Future of Subscription Services in the Auto Industry

We explore the complexities and potential challenges of offering subscription-based services in the automotive industry. We'll delve into the demand side, examining whether luxury car buyers are willing to pay for additional features, and if so, how much they are willing to pay. We'll also consider the supply side, including the potential for competition between car manufacturers to offer more or fewer subscription options and the impact on resale values.Glenn Mercer, brings his extensive experience in the field to provide insight and analysis on this emerging trend.

The Challenges and Opportunities of Autonomous Driving

We delve into the world of autonomous driving, exploring the challenges and opportunities that come with this exciting technology. Glenn discusses the history of the industry and its pivot towards full autonomy, the current state of autonomous vehicles, and the potential impact on the automotive industry. We'll also consider the future of autonomous driving and the role it will play in transforming transportation as we know it. Tune in for an engaging and informative conversation on this cutting-edge topic.

It seems that the rise of ride-hailing companies such as Uber has not led to a decrease in the number of personal vehicles owned per household in major metropolitan areas in the United States. In fact, the number of cars per household has actually increased over the last decade. This is despite Uber investing around 35 billion dollars in an attempt to change the way people travel.

The trend towards electric vehicles (EVs) also seems to be on the rise, with more and more models being introduced and a higher percentage of new cars being sold as EVs each year. However, the initial push for EVs may have bee