When people think of scaling a wedding or event business, high volume and lower prices often comes to mind. Glenn Roush has scaled his entertainment company, LeForce Event Group, with higher prices, higher quality and targeting luxury weddings and events in and around Dallas, TX. Our conversation ranges from how he got started, with just him as a DJ, to scaling up to over 30 DJs and keeping both the quality and prices up at a high level.

Listen to this new episode and get some ideas on how you can scale your wedding/event business, without sacrificing quality or profits.

About Glenn Roush

Glenn Roush is the founder of LeForce Event Group, a production and entertainment company located in Dallas, Texas.  Glenn has had a passion for entertaining almost his entire career. He started entertaining crowds as a high school mascot - that passion went on to college at Baylor University, where he earned a double major in Business and Religion, and then on to the professional level with the Minnesota Timberwolves. He has a knack for crunching numbers, even worked in the accounting world for a hot minute, this love for numbers and passion for entertaining created wonderful alchemy for an entertainment business. Glenn loves to share his knowledge of scaling and finding the right fit for sustainable growth.  Glenn's passions include wake surfing, traveling with his family, playing video games with his 2 sons, and educating people on the perils of gingerness.

Contact: 

IG: @glennroush

Website: www.LeForceDFW.com 

Email: [email protected]

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks. 

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