Glow Up to Blow Up

I am giving you a behind the scenes look at my most recent launch. A group program that added over $6k in monthly recurring revenue and happened almost entirely OFF social media. I give you the truth on what changed the game for me and walk you through how I did it. If you’ve ever believed you have to do every strategy to get results, this one’s for you!

✦ The unplugged walk that gave me the idea, and why I was selling it the very next day before I’d planned a single challenge

✦ Why I charged more for my challenge and the launch math I used to decide where to set my prices

✦ How I built a 30 day challenge to mirror my group program so people lived the method before I ever pitched it

✦ The balancing act of giving people real breakthroughs without making them feel like they’d already gotten everything

✦ The belief I had to rewire to launch without going public, and why it mattered more than any strategy

✦ How I decide which costs I’m willing to take on as a mom, and which ones I’m not

Take what’s useful, skip what isn’t, and remember the goal isn’t to copy my launch. The goal is to create YOUR perfect launch.

Listen to Similar Episodes:

261. My Hobby Era, An Accidental Launch & The Decision Behind 12 Months of Client Retention

191. Content Case Study: How to Make $1k from Your Email List in One Week

174. GlowTFU Fridays: The Shift Behind $90k in 9 Days

P.S. When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you!

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

Ashley Cipolletti is my beautiful client, a multi-certified professional dog trainer, and the founder of Co-Regulated K-9s. In this conversation, we take you behind the scenes of four months of working together—from sales calls and messaging to navigating a low sales month and creating her biggest month in business. If you know you’re good at what you do but your numbers don’t show it yet, this one is for you.

✦ The unexpected shift that changed how Ashley approaches sales calls

✦ The sales mistake that could be making it harder for clients to say yes

✦ What Ashley changed when her sales process was dragging out

✦ What was behind her $15K month—and what stayed exactly the same

✦ How she bounced back after a website crash and a low sales month

✦ What helped her move out of the feast-or-famine cycle

✦ The opportunity you might be missing when sharing client testimonials

✦ The messaging blind spots that are hard to catch in your own content

✦ What helped Ashley make her next income goal feel believable

✦ What your potential clients pick up on before you even explain your offer

If you’re wondering what identity-first coaching looks like in practice, this conversation gives you a behind-the-scenes look at the work—and the shifts that followed.

Connect with Ashley:

Website: www.coregulatedk9s.com

Instagram: https://www.instagram.com/co_regulatedk9s/

Podcast: https://open.spotify.com/show/6MpqPed1YddDyOn9ox95hS?si=b262c2f3b5b44799&nd=1&dlsi=43a3af013084436c

Ways to work with Ashley:

Leash Reactivity Course waitlist: https://docs.google.com/forms/d/e/1FAIpQLSesignAza2lYFRykliTVmuf6p9T8KqXvSDyv4D5QK5EG1BlLg/viewform?usp=header

Free Guide - How To Stay Calm When Your Dog is Losing It: https://www.coregulatedk9s.com/how-to-stay-calm

Book a Free Phone Consult to Work with Ashley: https://calendly.com/ashleycipolletti/discovery-call

Listen to similar episodes:

124. Client Spotlight: How Jonnemarie Had Her Biggest Group Launch to Date BEFORE the Doors Even Opened

123. Client Spotlight: How Fallon Made $100k in Just 8 Months & Refined Her Messaging + Coaching Skills

122. Client Spotlight: How Sam 5x'd Her Revenue In Our First Month Working Together

When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you:

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

Fear shows up in your business every single day, usually dressed up as overthinking, procrastinating, or the pitch you keep rolling over to next week. In this episode, I walk you through the exact seven step process I use with my clients to move through any fear, including the breathwork and inner child work that gets underneath it. You'll also hear a real client story so you can see how it plays out in a session.

✦ The hidden bottleneck that could be keeping your business stuck

✦ The reason most entrepreneurs skip inner work, and how to catch yourself doing it

✦ The question to ask when fear keeps getting in the way of your next move

✦ How to find the one root fear sitting underneath all your surface level fears

✦ What your current business fears might reveal about your younger self

✦ The safety blanket effect: how to understand what fear is protecting you from, so you can effectively move through it

✦ The exercise I use to challenge the thoughts keeping you stuck

✦ An unexpected way to interrupt a fear spiral—and have a little fun doing it

✦ What we uncovered beneath one client’s overthinking, and how she moved through it in a single session

Save this one and come back to it the next time a fear shows up. If you want to do this work with me live, with breathwork journeys and a group of people doing it alongside you, I teach it in phase one of Convicted, my group program. Click here for more info!

Listen to similar episodes:

265. LEAKED COACHING CALL: Identity Shifts, Fear of Rejection, Personal Branding, Messaging & Upper Limits

241. (PEP TALK!) How to Stop Doubting Yourself

235. How to Identify & Remove the Subconscious Block Keeping You From Your Next Level

When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you:

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

I'm leaking a live group coaching call from inside Savage September, the kind of call my clients usually get behind closed doors, and you're getting it FOR FREE! My clients in Savage September brought their real questions about visibility, credibility, focus, and the fear that shows up right when things start working, and you'll hear the exact reframes I use in the moment, plus the questions I ask when someone says they're scared of being annoying, being too much, or building the wrong thing. Whether or not you were on the call, you're going to recognize yourself in at least one of these!

What's Included:

✦ The three ways to build an elevator pitch (and which one I’d actually use)

✦ The two questions I ask when someone tells me they’re afraid of being annoying—and why their answers tell me everything

✦ Why a fear that feels brand new usually…isn’t—and the two-word reframe I use when rejection feels way too freaking big

✦ What I told one member when workshop signups were slow + a collab fell through and she immediately started questioning her credibility

✦ The upper limit trap I see ambitious entrepreneurs fall into when they’re growing—and how “I don’t want to burn out” can sometimes mean something else entirely

✦ Why trying to build the whole empire at once might actually be the thing keeping you stuck—and how I use the 10X Is Easier Than 2X concept to decide what gets my attention

✦ Are you pivoting…or self-sabotaging? The difference + the 90-day “fun experiment” (and spreadsheet) I gave one member to find out

✦ What happens when you’ve changed, but the people around you still expect the old version of you

✦ My thoughts on batching + trial reels if you can post to Stories all damn day but suddenly freeze when it’s time to post on your feed

Pick the one that hit hardest and DM me @iamnoravirginia. I read every single one. If you want this kind of coaching on your own business, Convicted starts at the end of October. You can grab the full program walkthrough at noravirginia.com/convicted.

Connect with the amazing queens on the call with me!

Paige Tripp I Neurowellness: @paigetrippin

Jena Burton I Holistic Health Coach: @jenagburton

Andrea I Postpartum Coach: @rootedmamaspace

Marie Freisleben I Art Therapist and Burnout Recovery: @intuitive.artswithmarie

Nicole Fischer I Spiritual Nervous System Coach: @mariglowwellness

Brittany Herzberg I SEO Coach and Lead Gen Strategist: @brittany_herzberg

Listen to Similar Episodes:

237. The Upper Limit Problem: Why You Self-Sabotage Right When Life Gets Good

241. (PEP TALK!) How to Stop Doubting Yourself

257. How to Be a Convicted B*tch (Part 2): The 7 Levers That Build It

P.S. When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you!

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

I've rebuilt my business from zero to five figure months three separate times, and every single time it came down to the exact same thing. In this episode I'm walking you through those rebuilds, the mistakes that kept me stuck in between them, and the identity work that got me back every time, plus a first look at the four phases inside my new program, Convicted.

✦ The moment I said "fuck that, game on" and went from zero to 10K in 30 days (and how I did it!)

✦ Why I felt paralyzed in my business for the first time ever after coming back from maternity leave, and how I finally got my fire back

✦ The exact question I ask myself before every launch, and the mistake most people make when they do this exercise

✦ The biggest mistake most business programs make (and why I believe some people get results, while others don’t)

✦ The four phases I'm teaching inside Convicted: expand your identity, remove your bottlenecks, convictify your messaging, sell like a sorceress

✦ Journal prompts to find the stories you're telling yourself that are keeping you small, where you're watering down your work, and what's really underneath your resistance to selling

If any of this hit home, Convicted starts at the end of October. You can grab the full program walkthrough at noravirginia.com/convicted.

Listen to Similar Episodes:

244. Become the Sales Sorceress: How to Sell From THIS Identity Instead of Desperation

263. How to Transform Your Relationship with Money Ft. Sue Ellen Brantley

242. How to Stay Hungry in Business & Reignite Your Inner Fire

When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you:

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

Today we have a guest interview with my client & friend, SueEllen Brantley! We get into why avoiding your bank account is the same as avoiding a partner, how childhood money stories run your adult spending habits, and what it really means to live on your wealthiest timeline.

What's Included:

• Why the version of you running a seven figure business is not the one avoiding her bank account
• The weekly money date practice SueEllen swears by, and why most entrepreneurs quit it after week two
• What your relationship with money actually has in common with your relationship with your partner
• The real reason spending guilt shows up even when you can afford the bill
• How breathwork releases beliefs your conscious mind does not even know are there
• Why "wealthiest timeline" means something bigger than the number sitting in your account
• The exact questions to ask yourself if a childhood money story is still running the show

If you have ever felt anxious about money despite doing everything "right," this conversation will show you exactly where to start.

Connect with SueEllen – Follow her on Instagram @healthybalancefinancial and check out her YouTube channel, Money Breath Magic.

You can also find her money date video here, on youtube!

Listen to similar episodes:

23. Make Money Your Hunniii (Part 1)

24. Make Money Your Hunniii (Part 2)

25. Make Money Your Hunniii (Part 3)

247. How to Shift from a Scarcity to Abundance Mindset

When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you:

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

I recently came off a 40 day challenge of posting every single day, weekends included, and I'm breaking down every single lesson I walked away with. Inside, I'm getting into the real difference between content that goes viral and content that actually gets you paid, why fully deciding without hesitation removes almost all the mental chaos of doing hard things, and the exact moment I realized I don't actually want to keep posting every day forever.

What's Included:

✦ The ‘decision energy’ shift that removed almost all my resistance to showing up every single day (even on weekends, which I rarely work!)

✦ Why "just put in the reps" isn't a cop out, and what it actually unlocked for my content

✦ The real difference between content that goes viral and content that gets you paid, and why I've been ignoring one of them for years

✦ What happened to my follower count once I started posting top of funnel content, and why the unfollows don't bother me anymore

✦ Why getting torn apart in the comments of a reel was the single best thing that happened to me, and the nervous system shift that changed everything

✦ How I was subconsciously avoiding visibility (especially when it came to people resharing my content)

✦ Why I'm not continuing to post every single day after this, and the quality vs quantity balance I landed on instead

I loved doing this challenge more than I expected to, and I think you'll walk away from this one with a lot to think about for your own content. Tune in now and let me know which lesson hit you the hardest!

Listen to similar episodes:

252. Why Trying to Fit In Is Killing Your Brand (& How to Stop That Ish)

205. Brand Identity Activation

163. The Unseen Side Of Content Creation & Why Ethics Matter Most w/ Katey Yurko

When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you:

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

I'm trying something new this week: taking my monthly Off the Record newsletter and turning it into a podcast episode instead. Inside, I'm breaking down the mindset shift behind Savage September and Convicted, giving you the real update on my hobby era, and sharing a client story that proves your timeline is *not* behind schedule.

What's Included:

• The Alex Hormozi quote I repeat to clients (& myself) constantly, and why collapsing the gap between idea and action is the fastest way to grow your business
• How I built and launched something in under 24 hours (and what happened when I stopped overthinking the timing)
• What fixing the sound quality in my office unexpectedly unlocked in my business
• My current hobby era experiment: paddleboarding, tennis lessons, and accidentally signing up for a two hour HYROX simulation
• Inside Convicted: the brand new Identity First Method framework I'm building and why you cannot skip straight to messaging and sales
• The message from a past client that proves a "small" launch can turn into twelve months of client retention and five figures in revenue
• My new content batching process and the two week time audit that showed me exactly where my hours were disappearing

I'll be back next month with Off the Record. If you loved this format over the usual newsletter style, always let me know.

Listen to Similar Episodes:

259. It's Savage September: 10 Rules to Live By This Month

258. How to Pivot Without Burning It All Down Ft. Emily Moyer

213. BTS of My Pivot: How I Booked 7 Dream Clients Doing Work I'm OBSESSED with (in 1 Month)

P.S. When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you!

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

I just left a mastermind call where 90% of the room admitted the same thing: they're the block in their own business. Not lead gen, not conversion, not strategy. Them. Today, I'm breaking down the seven behaviors I see separating the people who make success look easy from the people who are white knuckling it, and none of them are about simply doing more.

In this episode, we cover:

✦ How to shift your inner dialogue in the moment, before it talks you out of the thing you know you need to do

✦ The biggest difference between a calm CEO and a chaotic one, and how you price your offers reveals the answer

✦ How to know if you actually need to rest, or if you're just avoiding the thing that's uncomfortable

✦ My actual answer when someone tried to scare me about AI killing my business, and why discomfort tolerance is the most underrated skill in entrepreneurship

✦ Why bringing your personality into your brand is becoming a bigger differentiator than your actual offer, especially now

If you've been doing all the "right" things and still feel like you're white knuckling your way through your business, this one's for you. Save it, come back to it when you need the reminder, and DM me which behavior hit hardest, I read every single one and appreciate them more than you know!

Listen to similar episodes:

237. The Upper Limit Problem: Why You Self-Sabotage Right When Life Gets Good

255. The One Lever That Drives 95% of Your Strategy (& Almost Nobody's Using It)

256. How to Be a Convicted B*tch (Part 1): Find Where Your Conviction Is Leaking

When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you:

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.

It's Savage September, Bebe and we’re not waiting for permission this month!! 🔥

In this episode, I'm pulling back the curtain on the idea that hit me on a solo walk (a rare luxury as a mom lolzz) and turned into a 30 day challenge less than 12 hours later. What I keep seeing across my community and clients is this: most business owners don't have a strategy problem, they have an identity gap. You know what to do, you’re just not doing it (or you’re doing it with floooopppy cock energy!)

In this episode, we cover:

✦ The #1 driver of my $90k sales month, and the breakthrough I had while journaling that led to it

✦ The biggest pattern entrepreneurs get stuck in that keeps them from making more money and getting more opportunities

✦ A small shift in content that will inevitability lead to more loyal community that wants to buy everything you offer

✦ The productivity rule that's been the single biggest lever in growing my business

✦ Where most go wrong with shifting their identity work, and the main thing to focus on instead daily

This one's a little unhinged, but it's exactly the energy shift I think most of us need heading into fall. Savage September kicks off September 1st and I'd love for you to be in it with me.

CLICK HERE to join us for the 30 day challenge!

Listen to Similar Episodes:

257. How to Be a Convicted B*tch (Part 2): The 7 Levers That Build It

255. The One Lever That Drives 95% of Your Strategy (& Almost Nobody's Using It)

190. [IDENTITY UPGRADE!] Stop Seeing Yourself as Your Past Self

P.S. When you rate and review the podcast, you’ll receive my Connect to your Higher Self Visualization as a thank you!

Click here to claim your gift.

Ways to Work with Nora:

1:1 Coaching Waitlist – Add your name to the waitlist to be the first to learn when spots open.

90-Minute Intensives Waitlist – Limited openings for deep-dive, high-impact sessions. Join the waitlist to be notified when spots become available.

Courses – Explore Nora’s signature programs:

Full Throttle – The ultimate business strategy course

Elite – Business energetics + identity work course

Podcasting for Business Growth – Turn your podcast into profit

Connect with Nora – Follow her on Instagram @iamnoravirginia for updates, tips, and inspiration.