What is a Brand? This term is used often but not easily defined. A business and a brand have to work together to achieve success, but people often mistake the process of creating a brand for their business. Why? In this episode, I'm breaking down exactly what a brand is and why creating a strong brand to drive your creative business will be powerful for your business revenue and help you establish a clear path to your marketing, sales, copywriting and branding.

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Do you know why photographers suck at marketing? Are you offended that I said that? Well, it's true. Most photographers couldn't even say what marketing even is in one sentence. This episode, we're calling out three points and reasons why I think photographers suck at marketing and how you can get better at it. Don't worry, I was one of those photographers who sucked at marketing, too, so take it from the person who has learned and applied what I'm about to share from the past 15 years of being a business owner on how you can get good at marketing your photography business.

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There's a lot of advice on what is the most important in business. I want to bring an idea to you that mindset is the most important. There are a lot of lessons, challenges and paths to navigate in running a business, but none of those things can be done in a way that will help your business succeed without a proper mindset. In this episode, I highlight how our mindset works and what we can do to use our mindset to make it work in our favour for a successful business.

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Instagram is constantly changing. It's come a long way since being just a phot app. Unfortunately, more people using the app means more people fighting for attention, and this is where the game begins... I go through and highlight the current landscape of what its like to use Instagram for your business, and what the algorithm is currently favouring so you can leverage this information to increase both your reach and engagement for your creative business. Social media is constantly changing so I'm going to be doing a few of these every few months!

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There are many 'ONE' things you can do in your business to increase revenue, get more engagement or book more ideal clients. However, to truly stand out as a business in a competitive industry, there is one thing that will stand out above the rest. In this episode, I'll break down how you can leverage the experience you provide for your clients in their entire client journey with you can help you stand out compared to others in the industry and how, if you obsess over your client's experience with you, you'll be able to increase your businesses desirability and have your clients do your marketing for you. 

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There's always a way that you can increase the amount of money that you can leverage for your services, and it doesn't have anything to do with how good your logo looks or how much you charge. We're diving into how you can leverage more for the services that you offer and I share with you three areas you can focus on to achieve this.

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So many people who have great ideas fail to see them through and bring them to life. Even less than that get to capitalise on their ideas to gain some, if any, sort of income from it. In this episode, Josh lists five crucial reasons why this is and how you can take these points on board to help dramatically increase your odds of success by being aware and being willing not to let any of these five points get in your way from your next big break in your entrepreneurial journey. 

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Sharing some ideas on how you can leverage more money for the service you offer and do less in the process. I go through ideas on how you can implement a better system in your business so ultimately can create a better offe, add more value to your clients, earn more money and do less in the process. Sometimes the best lessons learned and applied in business are the ones you can do less work in so you can work on your business more! Have. a listen and be sure to leave a review if you got something helpful out of this episode.

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We're breaking down a very new and common topic flooding our feeds in the self-help and entrepreneurship space, which is the Law of Attraction. I'll go through what this is and dive into whether I think this works or doesn't work from a science and personal experience perspective, sharing information on what this means for us if you would like to apply it to your business.

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Asking the hot question that is circling around the industry... Should you work for free? It's a question that gets debated by industry professionals and even business coaches, so I wanted to discuss it on this episode and list out the pros and cons and share my personal experience also on the 'power of free'. 

Feel free to leave a review if you have learned something valuable from this episode and make sure to share it with others to help spread the value of this podcast for free ;) 

Enjoyed this episode? Don't forget to leave me a review.

You can also follow me on the socials: @joshjay.co