Want a different result this year? Same actions lead to the same results and no matter how many times you get new goals in the new year, if you don't change your input, your output won't change either. I want to challenge you to do something different this year so you can get a different result from your input in business.

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Upselling is the easiest way we can all increase our revenue without going through the effort of getting new leads that we have to convert. It is by far the best strategy to increase your average client and for you to make more with minimal effort. Here's how I go through the process of what makes upselling more desirable and better timed for better conversions than how most people upsell in the industry, especially to wedding clients.

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If you've struggled to feel aligned in the business that you're running, it could be that your business isn't optimally designed to serve your goals and dreams. I went through a crisis of purpose and goals in 2021 which led me down a path of pivoting my business model and ultimately starting a new business to serve my greater goal in life. This is what I now help people with and I'm breaking down the process of exactly what I would go through with my students when they come to me with this problem.

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Setting good goals is the key to setting yourself up for success! Goal setting is a skill set that every business owner should be honing. If you've struggled to set a goal for your business, here's everything I go through when I set my yearly goals for mine, and I walk through this process with my 1:1 coaching clients for their business, as well.

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2025 will bring new opportunities & challenges for everyone in the creative business. I've compiled all my recommendations for OUTs if your goal is to grow your creative business based on 30+ 1:1 coaching sessions I've done with different creatives.

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Why do I see people 'aging out' of the industry and bringing some points forward for conversation that we can all ask ourselves, regardless of where we are on our creative business journey? We cover topics of marketing, branding, the transition of generation for clients, and the subtle nuances in between.

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Your art isn't the most important priority when building your creative business. The landscape has changed and it's no longer just about who makes the best art. I breakdown a few important details about being a creative business owner and where the biggest priority for you should be to truly make it as a creative business in 2024.

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Diving into a subject long requested and long time planning. I'm covering the 5 key essential things you need to go from having $0 to $100k revenue in a year. This isn't just for beginners, this is for anyone who was to hit 6-figures in their business per annum.

Beta cohort for my 'Build to 6-figures' Course will be releasing shortly, be sure to drop me a DM to get more info over at @joshjay.co

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In this episode I'm clarifying on what it takes to speaking to, attracting and working with your ideal clients and bypassing all the other advice out there that people have shared on what worked for them by bringing you a clear, easy and proven method that anyone can take action on today onwards to get your ideal clients attracted to work with you. 

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Ellie McKinney is a photography business mentor and a luxury wedding photographer based out of North Carolina. She's sought after for her unique and diverse catering to couples who aren't always having traditional-looking weddings that are culturally and aesthetically diverse. She shares her journey of finding her brand voice to reach her dream clients, the power of having a strong brand and the mindset shifts she needed to make in order to work with high-end clients.

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You can also follow me on the socials: @joshjay.co