When most creatives think of premium service, they imagine gifting, overdelivering, handwritten cards, surprise prints, and the works. But here’s the truth: high-end clients aren’t looking to be spoiled and I'll cover exactly what they are looking for when they're willing to pay a premium fee for a premium-level service.

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Demystifying the difference between brand and marketing (most people confuse them), and showing why brand must come first for your marketing to be set up to succeed and do the heavy lifting for you.

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If you’ve ever felt like you’re doing everything right—posting, showing up, making it look beautiful—and STILL getting crickets, this episode is your wake-up call. I’m about to show you why your brand isn't being ignored because it’s bad… it’s because it’s unclear. And by the end of this episode, you’ll know exactly how to fix that.

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Is your art good enough to market? Do people want to pay for it? Where's the right balance between creativity and business? Have you found your product-market fit? Don't be fooled by people telling you just need the right tactics to get more leads or charge more for your services. There's a component that's crucial before you can start to look into generating more leads and increasing your pricing. Listen in to find out what.

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Want a different result this year? Same actions lead to the same results and no matter how many times you get new goals in the new year, if you don't change your input, your output won't change either. I want to challenge you to do something different this year so you can get a different result from your input in business.

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Upselling is the easiest way we can all increase our revenue without going through the effort of getting new leads that we have to convert. It is by far the best strategy to increase your average client and for you to make more with minimal effort. Here's how I go through the process of what makes upselling more desirable and better timed for better conversions than how most people upsell in the industry, especially to wedding clients.

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If you've struggled to feel aligned in the business that you're running, it could be that your business isn't optimally designed to serve your goals and dreams. I went through a crisis of purpose and goals in 2021 which led me down a path of pivoting my business model and ultimately starting a new business to serve my greater goal in life. This is what I now help people with and I'm breaking down the process of exactly what I would go through with my students when they come to me with this problem.

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Setting good goals is the key to setting yourself up for success! Goal setting is a skill set that every business owner should be honing. If you've struggled to set a goal for your business, here's everything I go through when I set my yearly goals for mine, and I walk through this process with my 1:1 coaching clients for their business, as well.

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2025 will bring new opportunities & challenges for everyone in the creative business. I've compiled all my recommendations for OUTs if your goal is to grow your creative business based on 30+ 1:1 coaching sessions I've done with different creatives.

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Why do I see people 'aging out' of the industry and bringing some points forward for conversation that we can all ask ourselves, regardless of where we are on our creative business journey? We cover topics of marketing, branding, the transition of generation for clients, and the subtle nuances in between.

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