Outlining the key 2026 business strategies for creative business owners, focusing on key areas: lead generation, sales, profit strategy, and brand strategy.

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Covering the unfair advantage of speed for creative service providers. Speed, unlike quality or volume, is something hard for people to replicate and compete with you on in business, breaking down how speed impacts various aspects of business, including response times to client inquiries, marketing strategies, and decision-making processes.

Don't miss this one.

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This episode is intended to kickstart the new year of 2026, focusing on delivering impactful and actionable advice rather than the usual strategic and feel-good resolutions. This is everything I wish someone would have sat me down, looked me in the eyes, and said very bluntly 10 years ago.

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Unlocking Business Success with Ash Wheelhouse: From Florist to Entrepreneur

We chat with Ash Wheelhouse, a dynamic entrepreneur known in dual realms as a florist and a business coach. Ash shares her journey from discovering a passion for floristry to scaling a thriving wedding business and ultimately coaching others to success. We dive deep into her transformational strategies, mindset shifts, and unique approach to social media marketing, all while exploring her personal growth and her ADHD diagnosis. Tune in for a candid conversation about business, personal branding, and embracing one's unique strengths.

00:00 Introduction to Today's Special Guest

01:30 Ash's Journey: From Florist to Business Coach

03:39 The Creative Mindset and Stoicism

04:41 Overcoming Challenges and Embracing Business

07:54 Accidental Business Growth and Learning

13:31 Scaling the Business and Coaching Others

16:40 Navigating Identity and Business Evolution

20:19 The Impact of COVID and Online Education

22:58 Building Connections and Shared Ambitions

28:47 Embracing Differences and Continuous Growth

32:36 Surrounding Yourself with Growth-Minded People

35:28 Diagnosing ADHD and Personal Experiences

37:33 The Impact of ADHD Diagnosis

51:32 Navigating Social Media Marketing

01:01:21 Advice for Aspiring Entrepreneurs

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I'm sharing what I would if you were one of my coaching clients. The details and ins and outs and how I came to develop my personal brand over the last 18 years of starting my business.

In this episode:

• You'll get a clear idea is what a personal brand is/isn't.
• What's working right now and what isn't.
• How to practically start applying personal branding to grow your business.

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Looking into the psychology of imposter syndrome, exploring its healthy and unhealthy aspects. Josh shares personal experiences and emphasizes the importance of experiencing imposter syndrome, and covering controversial topics of 'faking it till you make it.' This episode offers practical advice and encouragement to anyone struggling with self-doubt, illustrating how to use imposter syndrome as a motivator for personal and professional growth.

00:00 Introduction to Imposter Syndrome

00:41 Healthy vs Unhealthy Imposter

01:23 Why Imposter Syndrome

02:40 The Unhealthy Side of Imposter Syndrome

03:58 Overcoming Imposter Syndrome: Taking Action

07:22 The Pitfalls of 'Fake It Till You Make It'

09:30 Practice Until You're Ready to Perform

18:03 Personal Experiences and Final Thoughts

Instagram: @joshjay.co

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Unveiling a rare and incredible quality and ability that I see in all my high performers, and talking, sharing the process of why this has an incredible impact on your business over time and helps you become a more highly effective business owner in the process.

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We're moving away from how social media marketing is done. There are more changes to come, but if you aren't implementing these changes now, you'll have to be playing more catch-up than others. Doing a quick overview of what things you need to have on your social media feed to optimise your content for not just attraction but conversion.

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Why are you stuck at 10-15k months and unable to grow your business to 20k and beyond? I break down ways you can self-assess why this is and how you can start implementing something different to be able to push through this ceiling.

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We dive deep into the common pitfalls that many entrepreneurs face in their business journey. If you've been struggling to grow your business despite trying various strategies, this episode sheds light on potential underlying issues. We discuss the importance of understanding your 'why', the dangers of over-reliance on yourself and word-of-mouth referrals, the illusion of quality, and the conflicting goals of scalability vs. exclusivity. Learn practical tips and strategies to diagnose and fix your broken business model so you can achieve long-term success.

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