I answered some of the questions you guys submitted on my Instagram poll about goal setting for your business! I hope these help bring some insight into your goal setting this year and give you some new perspectives to think upon.

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"New year, new you" is one of the worst phrases I hear when goal setting. In this episode, I share some things about goal setting for your business for you to consider when looking ahead to the year when setting goals for your business. Some of these points apply to you; some don't. Either way, it's good to consider a variety of points when understanding goal-setting and taking on board what works for you and what you want to apply for your own business.  

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Running a business is stress inducing. Often times we're quite overwhelmed by it and it can even lead to burnout. BUT what if I told you that you that stress can be a good thing? What if I told you stress is important? In this episode I cover a topic that isn't talked about enough in the creative business space and I share my experiences with managing and navigating stress while being an entrepreneur and some facts about what stress is and how it can be used for good.

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Ever wondered why you play down your expectations? Wondered why you always think you can do something but you never end up doing them? How about when you set certain goals, do you often find that you don't even come close to meeting them? I've learned so much about myself over the years of self work, counselling, learning from other professionals and being generally more self aware. In this episode, I'm going to be sharing with you three of my most interesting mindset facts that I've seen within myself and how I navigated within them to get to where I am now.

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Ellie McKinney, a photographer and business coach shares about her journey to self-awareness and how understanding more about herself has led to showing up and running her business in a way that is more authentic to her and her clients. She introduces us to the popular and resourceful psychological typing called the Enneagram, which she has been able to teach her students to help them better understand herself and help align them more authentically to their business, and also shares how it's helped her better understand how to have a business partnership with her husband and hold space for both of them to bring their best into the business.

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If you're like me and used to feeling overwhelmed by sales. I used to dread them, go into them feeling nervous and giving off so much fear. Why? Because I feared rejection and because I knew that I wasn't 100% confident in what my job was as a photographer. Here's a breakdown of a few tips on how I figured out how to sell and why I think it's beyond important every photographer learns this about sales.

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What is a Brand? This term is used often but not easily defined. A business and a brand have to work together to achieve success, but people often mistake the process of creating a brand for their business. Why? In this episode, I'm breaking down exactly what a brand is and why creating a strong brand to drive your creative business will be powerful for your business revenue and help you establish a clear path to your marketing, sales, copywriting and branding.

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Do you know why photographers suck at marketing? Are you offended that I said that? Well, it's true. Most photographers couldn't even say what marketing even is in one sentence. This episode, we're calling out three points and reasons why I think photographers suck at marketing and how you can get better at it. Don't worry, I was one of those photographers who sucked at marketing, too, so take it from the person who has learned and applied what I'm about to share from the past 15 years of being a business owner on how you can get good at marketing your photography business.

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There's a lot of advice on what is the most important in business. I want to bring an idea to you that mindset is the most important. There are a lot of lessons, challenges and paths to navigate in running a business, but none of those things can be done in a way that will help your business succeed without a proper mindset. In this episode, I highlight how our mindset works and what we can do to use our mindset to make it work in our favour for a successful business.

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Instagram is constantly changing. It's come a long way since being just a phot app. Unfortunately, more people using the app means more people fighting for attention, and this is where the game begins... I go through and highlight the current landscape of what its like to use Instagram for your business, and what the algorithm is currently favouring so you can leverage this information to increase both your reach and engagement for your creative business. Social media is constantly changing so I'm going to be doing a few of these every few months!

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You can also follow me on the socials: @joshjay.co