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Building and Scaling are different stages. Most people make the mistake of doing what they have while building and applying it to scale. Going over the key differences and showing you one big reason why you are having a hard time scaling, and how you can change your mindset around what you can start doing to start making scaling easier!
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You can also follow me on the socials: @joshjay.co
A spontaneous episode breaking down my 2 recent sales calls with my wedding photography business: one win, one fail, and sharing with you the key lessons on why I got to close one and didn't on the other.
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You can also follow me on the socials: @joshjay.co
2025 is a rough year to stand out on social media. The bar has been raised and the bare minimum just won't get you by anymore. I'm going over 4 major things on how you can make your creative business' social media hit differently so it has the advantage of standing out amongst the sea of a saturated creative industry.
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You can also follow me on the socials: @joshjay.co
When most creatives think of premium service, they imagine gifting, overdelivering, handwritten cards, surprise prints, and the works. But here’s the truth: high-end clients aren’t looking to be spoiled and I'll cover exactly what they are looking for when they're willing to pay a premium fee for a premium-level service.
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You can also follow me on the socials: @joshjay.co
Demystifying the difference between brand and marketing (most people confuse them), and showing why brand must come first for your marketing to be set up to succeed and do the heavy lifting for you.
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You can also follow me on the socials: @joshjay.co
If you’ve ever felt like you’re doing everything right—posting, showing up, making it look beautiful—and STILL getting crickets, this episode is your wake-up call. I’m about to show you why your brand isn't being ignored because it’s bad… it’s because it’s unclear. And by the end of this episode, you’ll know exactly how to fix that.
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You can also follow me on the socials: @joshjay.co
Is your art good enough to market? Do people want to pay for it? Where's the right balance between creativity and business? Have you found your product-market fit? Don't be fooled by people telling you just need the right tactics to get more leads or charge more for your services. There's a component that's crucial before you can start to look into generating more leads and increasing your pricing. Listen in to find out what.
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You can also follow me on the socials: @joshjay.co
Want a different result this year? Same actions lead to the same results and no matter how many times you get new goals in the new year, if you don't change your input, your output won't change either. I want to challenge you to do something different this year so you can get a different result from your input in business.
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You can also follow me on the socials: @joshjay.co
Upselling is the easiest way we can all increase our revenue without going through the effort of getting new leads that we have to convert. It is by far the best strategy to increase your average client and for you to make more with minimal effort. Here's how I go through the process of what makes upselling more desirable and better timed for better conversions than how most people upsell in the industry, especially to wedding clients.
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You can also follow me on the socials: @joshjay.co
If you've struggled to feel aligned in the business that you're running, it could be that your business isn't optimally designed to serve your goals and dreams. I went through a crisis of purpose and goals in 2021 which led me down a path of pivoting my business model and ultimately starting a new business to serve my greater goal in life. This is what I now help people with and I'm breaking down the process of exactly what I would go through with my students when they come to me with this problem.
Enjoyed this episode? Don't forget to leave me a review.
You can also follow me on the socials: @joshjay.co
From the publisher's feed
Helping Photographers and Creative Service Provider's business Go OFF.