Go OFF w/ Josh Jay

Gen Z is no longer coming. They're here.

The oldest Gen Z are 29. They're in the workforce. They're getting married. They're sitting in marketing teams making decisions about who gets hired. And over the next two to three years, they will become the majority of the buying market for creative service businesses.

In this episode I talk about why that matters, what fundamentally changed about the way Gen Z build trust compared to millennials, and what you actually need to do about it right now if you want to stay relevant.

We cover parasocial relationships and why they've replaced portfolio trust, the shift from marketing your final product to marketing the experience of working with you, why AI has made authenticity the most valuable thing you can show online, and why the timeline pressure in industries like weddings means you cannot afford to wait on this.

This is not about ditching what's worked. It's about understanding where the market is headed and making smart moves now before you're two years behind.

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You can also follow me on the socials: @joshjay.co 

Most people treat business like a performance review. Every mistake feels personal. Every failure feels final.

I break down why adopting a game-like mentality is one of the most powerful shifts I've made as a business owner, and what it actually looks like in practice.

If you've been grinding through your business feeling like every post has to perform, every move has to be perfect, and every setback is proof you're failing, this one's for you.

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You can also follow me on the socials: @joshjay.co 

Breaking down what a limiting belief is from a brain science perspective. What your brain repeats is what becomes reality. And when we repeat limiting beliefs about ourselves, money, success, opportunities, and the world, we end up creating it, and that's how I show my coaching clients to work through this, no matter what level of building their business they're in right now.

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Breaking down the 3 of the most common reaasons I find people avoiding the needle moving work; marketing, selling, and brand building and helping you get past them to keep the needle moving and getting you to stay on top of working ON the business.

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Interviewing Ash, who is in my highest hybrid program of 1:1 and Group Membership.

She's the fastest mover I've seen to date. Hard worker, ready to implement, and we're breaking down the process behind our work during the 3-month container she initially had with me and how it helped her achieve the highest July-Sep quarter of her 13-year career, which she carried on through to the highest annual revenue year of her career.

She shares about her process and transformation throughout her coaching journey with me and her wisdom of being in the industry as a leader and fellow educator.

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Ivan shares moving from part-time employment and a side business to going full-time, and increasing his biggest month from about $10K pre-coaching to $23K, then hitting $30K and $40K months and repeating $40K again. 

Going from calling it "mindset fluff" to having his limiting beliefs broken and achieving more than he thought he could when he paired with the right systems and tools through coaching in his business and lifestyle.

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Covering the framework I went through with my coaching clients for setting goals in 2026. How most make mistakes with setting New Year's goals and how to shift the mindset and framework slightly to set yourself to for a higher success rate to make your goals happen this year for you, and for your business.

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Outlining the key 2026 business strategies for creative business owners, focusing on key areas: lead generation, sales, profit strategy, and brand strategy.

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Covering the unfair advantage of speed for creative service providers. Speed, unlike quality or volume, is something hard for people to replicate and compete with you on in business, breaking down how speed impacts various aspects of business, including response times to client inquiries, marketing strategies, and decision-making processes.

Don't miss this one.

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This episode is intended to kickstart the new year of 2026, focusing on delivering impactful and actionable advice rather than the usual strategic and feel-good resolutions. This is everything I wish someone would have sat me down, looked me in the eyes, and said very bluntly 10 years ago.

Enjoyed this episode? Don't forget to leave me a review.

You can also follow me on the socials: @joshjay.co