Ben Fox co-founder of FlowPress, WPUniversity.com and Sidekick.pro shares smart ideas about pricing, building a team and having a greater vision for his new product offering.

* Embrace and address the challenge of pricing your new product by talking directly to your prospective customers to fine tune your offering to the needs of your different customer segments.

* Build a successful, sustainable product by finding engineers that are dedicated to your project and will stick with you for more than just the product launch.

* Even if you start building a product around needs in the WordPress universe, consider if your idea has application beyond the WordPress circle.

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What happened during the conversation between Matt and Ben

(times correspond to video)

2:10 What’s happening with WPUniversity?

3:30 How do you balance your time between client services, product development and new business development?

5:10 What was the genesis of the idea for Sidekick Pro?

6:55 How did you set up your partnership?

8:40 What is it like working in an business incubator or accelerator?

11:20 What kind of advice did you get from the accelerator group when WPEngine contacted you?

13:00 How are you setting the pricing for Sidekick Pro?

It’s easier to price on the enterprise level

15:45 How are you getting feedback from customers?

17:30 How are you balancing/managing the customer’s requested features?

19:10 How are you using PivotalTracker to manage your process?

21:45 What is the biggest benefit to using PivotalTracker

23:40 How did you fairly assess what your team was capable of?

28:30 Why is it important to use a Service Level Agreement with clients?

32:00 What is a good way to craft a Service Level Agreement to use with your clients?

36:30 How much detail do you put in your statement of work (before the deposit is paid)?

41:15 How did you decide to reach beyond WordPress with Sidekick Pro?

47:00 What is planned for the EastMeetspress event?

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Resources

Ben Fox @benjaminefox

email: [email protected]

Sidekick.pro

FlowPress (there is no website)

WPUniversity.com

New Rainmaker

LeadPages

Event: East Meets Press

Trello

Teamwork

PivitalTracker