Go To Masters Show

Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform.

• Balancing automation with flexibility while maintaining data governance and controls
• Designing compensation plans that align behaviors with enterprise growth objectives
• Using AI for predictive analysis beyond traditional LLM applications in revenue operations

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Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs.

• Designing rewards programs that signal acceptance rather than conformity
• Integrating compensation, benefits, and DEI as one unified system instead of separate campaigns
• Building pay equity as a daily muscle rather than an annual campaign

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Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations.

• Being comfortable with being uncomfortable as a core requirement for success
• Balancing data-driven decisions with creative strategy development
• Using AI as a learning tool to optimize workflows and scale operations

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Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries.

Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learning
Balancing data-driven insights with human dynamics by telling stories with data, not just presenting numbers
Viewing RevOps as the "human AI agent" that provides context and reasoning behind the numbers

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Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments.

Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companies
Transforming Excel-based forecasting into opportunity-driven demand planning systems
Leveraging AI tools to operate lean sales ops teams in manufacturing environments

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Nick Makee is the Senior Director of Global Enterprise Sales Operations at Park Place Technologies. On this episode of the Go To Masters Show, he shares his customer-first approach to operations built from 11 years of cross-functional experience.

Putting "customer before process" while maintaining operational integrity
Using AI to eliminate manual work and empower teams with better decision-making tools
Building scalable global operations that adapt to regional nuances without losing consistency

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Claudio Yamashita is the former VP of Sales Operations at SS&C Intralinks. On this episode of the Go To Masters Show, he shares insights from leading global revenue programs for 400+ sellers across five continents.

• Using forecasting as a mentoring and enablement tool rather than just number reporting
• Balancing AI automation with personalized customer interactions across diverse markets
• Creating compensation plans that motivate both high achievers and developing talent

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Tyler Will is the VP of Revenue Operations at Intercom. On this episode of the Go To Masters Show, he shares a systems-driven approach to scaling GTM operations while maintaining efficiency at hypergrowth.

• Building automated territory and quota models that scale beyond manual Excel processes
• Using AI to eliminate low-value RevOps tasks while elevating strategic decision-making
• Taking ownership of complete business problems rather than just answering literal questions

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Yuval Bresler is the Director of Revenue Operations at Yotpo. On this episode of the Go To Masters Show, he shares his unconventional path from Israeli Justice Department attorney to RevOps leader and his unique approach to optimizing business operations.

• His framework for managing friction across cross-functional teams—knowing when to reduce it and when to increase it
• How AI will reshape RevOps by handling mundane tasks while elevating teams to focus on strategic insights and navigation
• Why challenging your operators and making them defend their processes is essential for continuous optimization

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Austin Matthews is the Director of Sales Operations at EverCommerce. On this episode of the Go To Masters Show, he shares his journey from sales rep to self-proclaimed "sales ops MacGyver" and his philosophy of building creative solutions in chaotic environments.

• His approach to creating paperclip-and-duct-tape solutions that deliver lasting business impact
• Why compensation plans should be simple enough for reps to calculate their pay in 3-4 minutes
• How to become the go-to source of truth by never saying "that's not my problem"

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