Go-To Wellness Pro Podcast

This week on the podcast, I’m covering a topic that I personally have gone through as a business owner. Feeling stuck and not embracing more of a CEO role. I share how focusing on the right tasks will help you see big business growth as a health & fitness business owner.

Often we wear so many hats as business owners – especially when we are hustling as a solopreneur. A big part of this episode focuses on how doing everything in your business can be detrimental to your business growth and how to switch gears to work ON your business and not just IN it on a daily basis. 

I’m not talking about scaling to some crazy level here or even specific income goals. More so thinking about how to get focused, work on what’s truly important and grow to the next level. And that looks a little different for all of us.

This episode is a must-listen if you’re goal-setting for 2023 or feeling like your business has hit a place where you’re no longer seeing growth.

Click to listen to this episode above (or wherever you listen to podcasts) to get started!

IN TODAY’S EPISODE, YOU’LL LEARN…

• Why only working IN your business is detrimental to growth overall. Plus, how to start working more ON your business.
• Why creating your ideal schedule can give you clarity on how much time you do have. Plus, how to carve out more time for the right things.
• Why marketing, lead generation, and sales generation should be a big focus if you’re feeling stuck.
• How project management and tech tools can help you save time and work more efficiently as a business owner. And, how to cut unnecessary tasks from your to-do list to save time.
• Why a solopreneur mindset or scarcity mindset is detrimental to business growth. And, how to get started with overcoming it.
• Why outsourcing and delegating, before you’re ready, is needed to push through phases where you’re feeling stuck. Plus, how to get clarity on what you should actually outsource and delegate to see a return on investment.

This week on the podcast, I'm talking with special guest Ashley Srokosz about how to prepare for a brand photoshoot as a health and wellness business owner. We cover 7 ways to prep for a brand photoshoot and how to collaborate with your photographer to get the photos you need. 

Ashley is a Squarespace website designer making bold & fun websites for online business owners to help you stand out from the crowd. She is not new to the online business game with over 13 years of experience as an entrepreneur. Over the past decade, she has come to love website design, custom coding, and website strategy.

I so loved chatting with Ashley all about brand photos, website design, and marketing in this episode of the Go-To Wellness Pro Podcast. It's so fun to talk with another website designer since we have so much in common!

If you've been wondering where to start with planning for a brand photoshoot then you're in the right spot. It can be overwhelming to think through every little thing you'll need when it comes to photos. But this episode has you covered! Ashley walks us through 7 ways to prepare for a brand photoshoot to get amazing photos for your health and wellness business. 

Click to listen to this episode above (or wherever you listen to podcasts) to get started with prepping for your brand photoshoot. 

In today's episode, you'll learn...

• How to plan for a brand photoshoot to guarantee that you get high-quality photos for your website and social media. 
• Why color scheme, what you are wearing, and lighting are important things to consider for your brand photoshoot.
• How many brand photos you need, the kinds of photos you need, and even things you may not have thought of when it comes to a photoshoot! 
• Special considerations when it comes to photos for your website, marketing, and social media. 
• How to collaborate with your photographer and work as a team to get all of the brand shots you need. 

This week on the podcast, I’m back with a solo episode where I cover 5 ways working with a brand & website designer can grow your business. And here is what it really boils down to…

BRAND & WEBSITE STRATEGY.

I take a thoughtful and strategy-forward approach to brand & website design which makes my process, The Wellness Website Method unique. 

Basically, I’m not just designing your brand and website to look pretty. Of course, it will look amazing! But it needs to be more than that to be impactful. I help my clients to build connections and trust with their ideal clients through design. Allowing them to see tremendous results and growth from their new design. 

How do I do this? I focus first on design strategy – getting to know your ideal client, your business inside and out, and your goals and vision for the future. All so your brand and website can grow with your business, support your goals, and connect with your niche. 

That’s why in this week’s episode of the podcast, I’m covering 5 ways that my custom brand & website design method will help you grow your wellness business.

Most importantly, I want you to feel confident in your investment as a business owner if this is something you’re interested in doing. So I go over typical returns on investment for my clients and mindset blocks that may be coming up for you.

Click to listen to this episode above (or wherever you listen to podcasts) to get started!

IN TODAY’S EPISODE, YOU’LL LEARN…

• How to free up your time so you can focus on money-making tasks & helping your clients.
• How to gain clarity around your design, marketing, and messaging strategies so that all of these things are working together to help you grow your business.
• How to build a connection with your ideal client through thoughtful design that does more than simply look pretty.
• Why confidence in your brand is important and how this allows you to step into that next level or role as a health & wellness business owner.
• How a custom brand & website rooted in strategy, that is connected with your marketing plan, will lead to more qualified leads and more income for your business. 

This week on the podcast, I’m talking with special guest Ashley Cockwell, from Organically Ash, all about SEO or Search Engine Optimization. We cover why SEO is important and how it can help you get in front of new leads as a health or fitness coach.

Ashley is an RHN and Psych Grad tuned SEO specialist. She helps heart-centered businesses increase qualified leads organically through SEO and content creation. Her business, Organically Ash, is your one-stop shop for all things SEO. She is an expert in helping health & wellness businesses increase their organic leads, rankings & traffic.

I had such a great time talking about websites and SEO with her! This is a great episode to listen to if you’ve been wanting to dive into SEO basics. It will help you start improving your Google ranking to get more traffic & qualified leads over to your website on autopilot.

Click to listen to this episode above (or wherever you listen to podcasts) to get started with SEO basics!

IN TODAY’S EPISODE, YOU’LL LEARN ABOUT SEO WEBSITE BASICS…

• What is SEO anyways? We will ditch the overwhelm so you can take action.
• Why is SEO important? Ashley’s tips will help you bring in qualified leads on a regular basis.
• How to Get Started with SEO on your health website. The no-fluff SEO basics that you need to know.
• Plus, tips for optimizing content like blogs, podcasts, and videos on your website to increase website traffic.

This week on the podcast, I'm talking with special guest Di-Di Hofman all about building visibility for your health & wellness business by being a podcast guest. 

Di-Di, who is the owner of BadAssPreneurs Business School helps health and wellness professionals become the go-to in their field. Allowing you to generate new business and attract clients & referrals. One of the ways he does this is through a podcast guesting strategy which essentially helps you to generate clients and help you create a successful business. 

I had such a great time talking with Di-Di all about podcast guesting! This is a great marketing strategy to get in front of new audiences and increase your visibility online as a health & wellness professional.  

If you’re looking for a marketing strategy that is all about networking and connecting with your audience directly through education and value-based content then podcast guesting could be a great fit for you. 

Click to listen to this episode above (or wherever you listen to podcasts) to learn more about it and how you can get started!

In today's episode, you'll learn about...

• Di-Di's #1 Marketing Strategy: Why podcast guesting builds know-like trust.
• Who benefits most from podcast guesting? how to make the most of podcast guesting to boost your visibility online.
• What is the return on investment? Find out if podcast guesting is worth your time and energy.
• How to implement Di-Di's profitable podcast guesting system.
• How to get started with podcast guesting and pitching yourself to be on podcasts. 

Today we are talking about getting amazing testimonials for your website from past clients. 

Testimonials or social proof are really helpful to have on your website because they prove that you have delivered on the things you’re promising to past clients. 

So maybe...

• Your clients have seen fitness results
• Your clients have reached big goals or milestones with their wellness 
• Your clients have seen a transformation in their health 

We want to get testimonials from past clients that are focused on these kinds of results or transformations. They are story-based and allow your future clients to see themselves in the feedback that a past client is giving.

Good testimonials are focused on the value your service offering or group program provides. 

So how can we get amazing testimonials that tell your client's story and share the transformation? Listen to this episode to find out the 3 ways to get quality testimonials from your health & wellness clients.

Over here at Jules Design, we love working with wellness professionals because we love wellness! 

I'd love to help you stand out online with a brand & website that connects with your health and wellness clients. I'll help you look amazing online, free up your time, help more people, earn more income, and grow your health business. Sound good? Let's chat to see if the Wellness Website Method is a good fit for your business! 

In today's episode, you'll learn...

• Exactly what a good quality testimonial is and what a lackluster testimonial sounds like so you'll know the difference. 
• Why sending a feedback survey is the best approach to getting amazing testimonials from past clients. 
• What kinds of questions should you ask in your feedback survey to craft testimonials to add to your website? 
• A few other creative ways to get quick testimonials that you can use on your website design, social media, and email list. 
• Plus, snag the last spot left on my design calendar before my maternity leave! 

How to build know, like & trust on your health & fitness website to earn more income. 

Your future clients don’t build connections and trust with faceless brands. Especially when we are talking about the very specific niche of health & wellness…which we are on this podcast. 

Whether you are a personal trainer, health practitioner, dietician, health coach...or you name it. You are learning very personal things about your client's health and helping them work through it. 

Your clients want to know you before they buy from you. 

That's why on this week's episode of the Go-To Wellness Pro Podcast, I’m sharing 5 ways to build connection & trust on your health & wellness website. And the great news is, these are all things you can start implementing pretty quickly into your business and website! 

In this episode, I cover creating content and designs with your ideal client in mind, how to DIY a photoshoot or hire a professional, and the importance of sharing your "why" to build a connection. 

If you want a higher converting website for your health and fitness business then you definitely will want to listen to this episode. The key is building know, like and trust and that's what this episode is all about. 

Over here at Jules Design, we love working with wellness professionals because we love wellness! 

I'd love to help you stand out online with a brand & website that connects with your health and wellness clients. I'll help you look amazing online, free up your time, help more people, earn more income, and grow your health business. Sound good? Let's chat to see if the Wellness Website Method is a good fit for your business! 

In today's episode, you'll learn...

• How to generate more leads on your website by focusing on know, like, and trust. 
• Why including photos of yourself is important and how to hire a photographer or DIY them.
• How to write a story that your ideal client will resonate with & that positions you as the perfect person to solve their personal health struggles. 
• Why having too many offerings can actually backfire when it comes to booking consistent clients. 
• How to create content on your website that your ideal client will absolutely love!
• Why designing your brand and website with your ideal client in mind is key to connections and increasing website conversions. 

This week on the Go-To Wellness Pro Podcast, I’m going in-depth on my new favorite website platform, Showit! This is a lesser-known platform in comparison with other big names in the game, like WordPress and Squarespace, so I want to bring some awareness to it so you know how amazing it is! 

In this episode, I cover why I love ShowIt for health practitioners, fitness trainers, and wellness entrepreneurs. It's a wonderful fit especially if you are a service-based or group program-based business. I cover that in more detail in today's episode. 

I also love how easy ShowIt is to edit in comparison with other website platforms out there. Plus, it integrates with WordPress for blogging and tons of 3rd party tools so it can grow with your business as things change. 

If you're curious about this powerful website platform then definitely give this episode a listen! And if you have any questions about how ShowIt works and if it's a good fit for your business feel free to book a call with me to learn more about the Wellness Website Method and ShowIt. 

Over here at Jules Design, we love working with wellness professionals because we love wellness! 

I'd love to help you stand out online with a brand & website that connects with your health and wellness clients. I'll help you look amazing online, free up your time, help more people, earn more income, and grow your health business. Sound good? Let's chat to see if the Wellness Website Method is a good fit for your business! 

In today's episode, you'll learn...

• What my favorite website platform is – ShowIt – and why I use & recommend it to my clients. 
• How to use the ShowIt editor so you feel comfortable and confident editing your website. 
• Why ShowIt is the best blend of a powerful website platform and a WordPress editor for creating quality content on your website. 
• Why ShowIt is wonderful for creating landing pages and sales pages for opt-ins, group programs, courses, etc.
• My favorite 3rd party tools to integrate with your ShowIt website so you never feel limited by builders again. 

This week on the Go-To Wellness Pro Podcast I’m comparing the different website platforms out there that I work with regularly as a website designer for wellness pros like health coaches, nutritionists, and fitness trainers. 

This season is about ditching overwhelm so I’m going to keep it to the 4 platforms that I support myself and recommend to my 1-on-1 clients. But these are all good options whether you plan to DIY your website or work with a professional brand & website designer, like me!

Not sure which is best for your business? I'll go into detail about the pros and cons of WordPress, ShowIt, Shopify, and Kajabi. 

I'm also sharing who I recommend each type of platform for so you can be sure you're picking the best platform to set a solid foundation for your website. That way you have a website that is set up to grow with your business and you don't need to switch down the line to another platform. 

Over here at Jules Design, we love working with wellness professionals because we love wellness! 

I'd love to help you stand out online with a brand & website that connects with your health and wellness clients. I'll help you look amazing online, free up your time, help more people, earn more income, and grow your health business. Sound good? Let's chat to see if the Wellness Website Method is a good fit for your business! 

In today's episode, you'll learn...

• My favorite website platforms that I regularly recommend to my 1-on-1 website design clients.
• How to select a website platform that grows with your business so you don't need to switch later.
• Pros & Cons on ShowIt, WordPress, Shopify, and Kajabi for health & wellness professionals. 
• What platform to select for your type of business. Whether you're selling services, products, or programs...I've to go you covered! 

Welcome back to Season 2 of the Go-To Wellness Pro Podcast!

I’m so excited to share more details in this episode about what I’ve been up to over here at Jules Design, where the podcast went, and what to expect from Season 2 of the Go-To Wellness Pro Podcast.

Just to recap, or in case you are new around here, the Go-To Wellness Pro Podcast is a podcast designed for health and wellness businesses who are looking for weekly design, tech, and business tips. To name a few of the types of businesses we regularly design for: health coaches, nutritionists, fitness pros, wellness experts, and health practitioners.

Simply put, we love working with wellness professionals, because we love wellness!

This season of the podcast is all about ditching the overwhelm as a business owner and taking action to move the needle forward. I’ll be sharing a mix of solo and guest expert episodes this season with a weekly 10-episode format.

IN TODAY’S EPISODE, YOU’LL LEARN…

• What’s new over here at Jules Design & some exciting personal news!
• What to expect from Season 2 of the Go-To Wellness Pro Podcast
• Why we are switching to seasons of the podcast vs. ongoing episodes
• How to get started snagging one of the last 3 spots on my design calendar for 2022!