I know we've talked about this in the past, but I don't think enough people fully understand how fast the world is moving towards audio, and if you can start a podcast or build an Alexa Skill sooner than later, it's going to tremendously help your business in the next few years.

When you consider that Amazon has sold over 100 million Amazon Alexa's, and Google has sold millions of Google Homes, I think it's important to do some research on the audio-first world and how you can implement a podcast or Alexa Skill into your marketing strategy.

If there's anything I want you to take away from this podcast, it's this:

Tweet at me @jojomerta and let me know your thoughts on the world transitioning over to audio!

This is another week of just winging it and seeing what subjects we touch on. So in this episode you can expect: 

Let us know what you think of this episode by tweeting @jojomerta or sending us a DM on Instagram @jojomerta!

As marketers, it's our job to adapt to new changes in algorithms and find the best ways to distribute our content in an online world.

Lots of people are upset that algorithms are "interest-based" and not chronological, but I think this is a good thing because it's only going to show you content that you care about.

What are your thoughts on interest-based algorithms? 

In this episode, we interview Brendan King, the CEO of Vendasta in Saskatoon, Saskatchewan, and discuss his childhood, different business ventures, rapidly scaling to 275+ employees, and much more.

Let us know what you think of this interview by tweeting us @jojomerta!

Subscribe to Go With the Flo:  www.youtube.com/channel/UCcbpzfr6G1iMH819fc9lqtw

Go follow Brendan's social:

Twitter: www.twitter.com/brendanking

Instagram: www.instagram.com/ceovendasta/

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Follow Josiah's social:

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How much content should you be posting on social media? My opinion: as much as you can while still creating relevant content for your audience.

In the end, if you're not capable of pushing high volumes of content, just remember that 1 > 0 and you always have to start somewhere. 

As technology advances and artificial intelligence becomes more powerful, it's going to start replacing jobs that humans would normally do, and people are getting worried about that. 

From texting, to Facebook, to AI, humans are scared of change and are hesitant to adapt to new technologies, and in today's episode, we share our perspective on why we think it's important for us to embrace innovation and show how it always leads us to a better quality of life in the long-run.

 Lately, the Instagram organic reach has been going down and when something like this happens on a social media platform, lots of people start to freak out.

So this week, we wanted to create a video that explains why the organic reach goes down on social platforms and what to do when something like this happens.

Here are the 3 main takeaways:

1. Organic reach goes down because the business wants you to buy more ads in order to reach your audience.

2. Just because the organic reach goes down, doesn't mean that the attention has left the platform.

3. Adapt. Don't complain about it going down. You just need to adapt. 

Tik Tok has started to make a name for itself in North America in the past few months, especially right after it acquired Musical.ly at the end of 2017, and we think that people need to pay attention to this platform. 

Just like how Instagram and Facebook started off with a younger audience and eventually gained the attention of adults, Tik Tok is doing the same thing and it would be smart to get on the app early and test it out before anyone else does.

So in this episode, we talk about why Tik Tok is becoming a major player in North America and the reason businesses should take it seriously, and then we discuss what you should do when you encounter a weakness in your life. Should you work on it until it becomes a strength, or should you hand it off to someone else and focus on your natural talents? Let us know what you think of this episode by tweeting @jojomerta

When companies post on social media, most of them do the exact same thing all the time: they promote their services/products, post motivational quotes, and sometimes showcase some testimonials.

This is almost the exact opposite of what they should be doing...

People want to see the culture of your company and follow your "story." They want to know more about your employees, how your products are made, company events, behind-the-scenes stuff...things like that.

So we wanted to touch on this subject a little more and explain why showing off your culture is more important than always promoting your products, and hopefully bring a new perspective to your social media strategy. Let me know what you think by tweeting me @jojomerta

After Disney announced their new streaming service, Disney Plus, their market value increased by $23 billion dollars, while Netflix decreased $7 billion dollars in one day. This has caught a lot of people off guard and wondering if Disney will surpass Netflix and become the leading streaming service.

This week, we give our perspectives on who we think will become the dominate streaming service and explain why this will be a huge win for the consumers, regardless of the outcome.

Next, we discuss why iconic brands such as Blockbuster, Sears, and Toys R Us have gone bankrupt within the last 10-15 years and share the number one reason why more big name brands will be going out of business in the near future.