This week the guys talk about the dangers of creating a character that we can't sustain, how DotCom marketing perpetuates this, and what we can do instead to support long term health and happiness as well as business success. Plus, we've got lessons from Billie Eilish, Steph Curry and Kobe Bryant.

Erica is the owner of Dub Fitness and we dive into her life story thus far, her experiences in the military, what war is like, her business, and much more

The guys discuss Paul's new Heartbeats Tour, the importance of gaining a better understanding of who you are, seeking the governing dynamics that underlie any system, the worst question we've ever been asked, a powerful filtering system to make you a better communicator, and a valuable lesson from the 23-Funnel.

The guys kick off 2020 by covering "holiday purgatory", entrepreneurs and control, Ricky Gervais putting Hollywood on blast, updates on Ryan's trip to New York, lessons from Jerry Seinfeld, an update on the book project, and the importance of figuring out the ONE thing you do.

Paul & Ryan discuss The Artist's Journey, the creative process and lifestyle design, the books that have impacted them the most, and some important lessons on unconditional love and parent-child agreements.

Fresh off his trip to Austin, TX Paul breaks down his experience at Franklin BBQ and the guys talk about lessons from Aaron Franklin as well as the importance of where, when and how we approach the work that we all do. The conversation goes into how we can generate clarity in our actions, increase our focus, and drive improvements in quality, revenue, and peace of mind.

The guys break down Paul's recent experience at Peter Luger's world-famous steakhouse, handling criticism, managing interference from outside voices & opinions, how to unapologetically own your schedule (without guilt), the power of the question "To what end?", and how direct experience is the original art - everything else is just advertising.

This Black Friday episode dives into the 5 Love Languages, an update on Paul's Carnivorous habits, how binary thinking creates distortion and interference (plus a development question to ask yourself when you catch yourself slipping into binary patterns), operating out of fear or love, and a valuable lesson we can all learn from Donald Trump (even if we didn't vote for him).

This week the guys discuss Paul's dietary experiment that challenges everything we think we know about nutrition, more myth-busting of popular "Health" and "Diet" movies along with a breakdown of the marketing and psychology used to persuade viewers and the strategies we can copy in our own businesses.

Nutrition tips, auditing your bank account, marketing & psychology tips, which president would you like to hang out with, plus, how groupthink influences our beliefs.