Suddenly, it feels like pistachios are everywhere. From Dubai chocolate to pistachio lattes, croissants, nut butters and more … For two years now, pistachio has appeared on several lists of upcoming food trends. How do these food and flavor trends start? How does a product — once mostly eaten by Middle Eastern Americans but stuck on the sidelines with everyone else — hit the mainstream? Do we plant more pistachios because they’ve become hugely popular? Or have they become hugely popular because we’re suddenly growing so many? On this episode, we hunt for the origins of a trend and try to tease out the implications of a food going viral.

This episode features Lena Derisavifard, founder of BiBi Baker in Brooklyn; Tom Philpott, senior research associate at the Center for a Livable Future at Johns Hopkins University and former food and agriculture correspondent for Mother Jones; and Errol Schweizer publisher and founder of the Checkout Grocery Update.

What You’re Eating is produced by Nathan Dalton and FoodPrint.org, which is a project of the GRACE Communications Foundation. You can find us at www.FoodPrint.org where we have this podcast as well as articles, reports, a Food Label Guide and more.

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