E21: In 2010, there was a kid at my college with a video game music radio station.

His show had three listeners: myself, his Dad, and an unattended office computer.

Here's how I used 4chan to have his show set the college station record for most listeners.

This story became legend at the college and is still told there to this day.

Here's are the lessons in this story:

• Appeal to emotion
• Find product market fit
• Get social proofed
• Keep fans engaged
• Be humble
• Journal to learn