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Every Spring Utility Safety Partners needs to get the word out: Click Before You Dig This Season.

It’s an important advertising campaign designed to save from damages, and, potentially, save lives.

This year’s campaign shifted to a more digital campaign which provides significantly better opportunity to report accurately on how many people went directly to the website and clicked to place a locate request online. It’s a shift from what some call a “spray and pray,” strategy using traditional media, to a very precise method for reporting.

This year Utility Safety Partners saw a significant increase in the number of homeowners going to the website to place their locate request. In total, the digital ad campaign drove over 120,000 website visits. Videos used in advertising were viewed over six million times and for the most part, viewed to completion. 

In this episode Mike talks with Robin Eldred who led the digital campaign, to share the strategy.

Guest Robin Eldred
Wulver Digital Advertising
https://wulver.ca/
Watch the video outlining Utility Safety Partners’ 2022 Advertising campaign here

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