Welcome back to the Good Girls Get Rich podcast. I’m your host, Karen Yankovich,LinkedIn strategist, PR mentor, and unwavering advocate for women building wealth and visibility on their own terms. In today’s episode, we’re taking a hard look at something that’s both incredibly simple and deeply underused: your existing LinkedIn network.
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About The Episode and Highlights:
If you're a woman in transition—whether from corporate to consulting, from hustle to high-ticket, or from quietly brilliant to loudly visible—this episode is your roadmap. You don’t need another funnel. You need to reignite the network you already have.
LinkedIn Isn’t Just About Visibility—It’s About Leverage
We’ve all heard that “your network is your net worth,” but most people treat their network like a dusty Rolodex from 2006. I’m here to change that. Because what if I told you that your next $25,000 consulting contract, board seat, speaking engagement, or media feature isn’t out there… it’s behind you?
That’s right. Your next big opportunity is likely sitting in the inbox of someone who already knows, likes, and trusts you. Someone who already respects your work. Someone who just hasn’t thought about you in a while because, well, life.
And this is where most entrepreneurs go wrong. They’re so busy grinding—posting daily, building funnels, chasing strangers on social media—that they forget the goldmine of relationships they already have. These are people who already see your value. You don’t have to convince them. You just have to reconnect.
The Reconnection Revolution: Turning Existing Relationships into Revenue
Inside my She’s LinkedUp accelerator, we always start with what I call the “low-hanging fruit.” Before we even talk about PR or big visibility strategies, we look at your existing LinkedIn network—because this is where the momentum begins.
Let’s break it down.
I want you to open LinkedIn, click “My Network,” and start scrolling. Sort your connections by recent conversations, or by company. You’ll be amazed at who’s there. That former colleague who’s now a director at a company you’d love to consult with? That client you adored working with who moved into a new leadership role? The person you met at a conference in 2019 and never followed up with?
It’s all sitting right there.
The problem is, most women don’t take this step because they don’t know what to say. They don’t want to be “salesy.” They feel awkward about initiating a conversation that doesn’t have a clear outcome. And honestly? I get it. But this isn’t about pitching. It’s about reigniting relationships. And relationships, not cold leads, are what build seven-figure networks.
The 3-Step Reconnection Method for LinkedIn (No Sleaze Required)
This episode introduces you to my tried-and-true method for turning dormant connections into warm leads—without ever sounding like a spam bot.
Step 1: Start with context.
Think back to where and how you know them. Did you meet at a conference? Were you on a board together? Did you used to work together? Reference that moment. “I saw a post about Disney and thought of our conversation about your trip with the kids,” or “I just came across your profile and realized how long it’s been since we were on that panel together.”
Step 2: Drop in a current positioning line.
Let them know where you are now. “I’m currently working with high-level women leaders to land media and consulting contracts using LinkedIn and PR.” Keep it short, clear, and powerful.
Step 3: Create an invitation without an agenda.
This is the magic. “Would love to hear what you’re working on—maybe there’s a way we can support each other.” That’s it. No hard sell. Just curiosity and connection. And believe me when I tell you: this kind of message has led to six-figure conversations for my clients. It works.
Why This Strategy Works So Well for Women in Business Over 40
Let’s be honest: if you’re anything like the women I work with, you’re not some rookie starting out. You’ve got experience, results, leadership, and legacy. But what’s often missing is the visibility to match that brilliance.
The women I serve—high-achieving professionals, coaches, consultants, authors, board members—are done with tactics that feel like a race to the bottom. They’re not here to chase likes. They’re here to land big, aligned, transformational opportunities. And those don’t come from random cold outreach. They come from aligned, trusted connections. This is especially true for high-ticket consulting, executive visibility, board seats, and speaking gigs.
When you pair this warm reconnection strategy with a public-facing PR presence (like being featured on podcasts or in Forbes), your credibility multiplies. That old colleague now sees you as the go-to expert in your field. The magnetism becomes real.
That’s why She’s LinkedUp teaches both: LinkedIn strategy for discoverability and PR strategy for instant credibility.
PR + LinkedIn = Visibility That Converts
Imagine reconnecting with a former colleague on LinkedIn… and when they check out your profile, they see:
- Articles you’ve been featured in
- Podcasts you’ve been a guest on
- Awards you’ve received
- High-ticket services clearly articulated
Suddenly, you’re not just an old connection—they’re wondering why they haven’t already hired you. That’s visibility done right. Not constant posting, not going viral. Just being strategic, visible, and credible to the right people.
That’s what I call Empowerment Era Marketing. And that’s what today’s marketing demands.
Ready to Find the Gold in Your Network? Here’s what I want you to do today:
- Open LinkedIn and click on “My Network.”
- Sort your connections by recent interactions or company.
- Make a list of five people you already know, trust, and respect.
- Reach out using the 3-step method: context, positioning, curiosity.
And please—don’t make assumptions. That neighbor? Her brother might be your next big client. That old manager? He might be leading innovation at a company desperate for your expertise.
This is not about reaching out to 100 people a week. This is about 2-3 powerful reconnections a week that could change everything.
Still Not Sure What to Say?
That’s why I’m here.
If you want help crafting the right positioning, polishing your LinkedIn profile, or layering in a PR strategy that turns your name into a magnet, let’s talk. Book a complimentary strategy call with me.
Let’s find the revenue hiding in your relationships. Because the truth is, your next opportunity isn’t out there. It’s already in your network.
And you? You’re not starting over. You’re starting from power.
Magical Quotes From The Episode:
"You’re not starting from scratch. You’re starting from experience. And that is your power."
"Empires are not built from cold outreach. They’re built from warm alignment."
"Your next big opportunity isn’t out there. It’s behind you—in the people who already trust you."
"LinkedIn makes you findable. PR makes you credible. That combination is where the magic happens."
Resources Mentioned In the Episode:
- Connect with me on LinkedIn: Karen Yankovich
- Follow me on Instagram: @karenyankovich
- Book a complimentary strategy call with me.
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