What happens when two legendary type lovers turn their year into one big creative experiment? You get insight, income—and maybe even $100K.

In this episode, we sit down with the powerhouse duo behind Goodtype to talk about their bold new mission: using experiments to explore what brings them joy and financial success as artists. From their $100K art challenge to unconventional income streams, they're documenting it all—wins, failures, and everything in between.

We talk about:

• Why 2024 is the “Year of the Experiment”
• How artists can use small tests to unlock big growth
• Lessons from launching the $100K challenge
• Creative blocks, money mindset, and building happiness into your business
• Practical ideas you can steal to start experimenting today

Oh—and a spicy lightning round. Fonts were harmed.

If you’ve ever wondered how to make a living from your art without selling your soul, this one’s for you.

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