Google Ads Strategy with Kyle Sulerud

In this episode, Kyle answers the following questions:

• Can a budget of $10 per day still work if the competition is high?
• Can you get cheaper traffic by using a bunch of long-tail keywords?
• Should you really just depend on paid traffic even if you have a low budget?
• Why do some keywords cost more than the others?

Read the blog here:

http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/

In this episode, Kyle answers the questions:

• Is there a way to find and use keywords with search intent if nobody is searching for it?
• At what instance is Google Search Ads not good to use?
• When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads?

Read the blog:

https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads.  He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'.

Read the blog here:

https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike shares his insights about:

• How they were able to cope with the remote work set up during the COVID19 pandemic.
• The type of clients they are currently working with.
• The secret sauce in retaining clients.
• How long it takes to see results from SEO for a newly-launched website.
• Software(s) they use for researching keywords for a new client.
• The software they use for tracking the results of their digital marketing campaign.
• What’s his stand on the theory that Google Ads has an effect on SEO.

Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about:

• How to let Google approve ads about CBD products.
• Their main client acquisition channels these days.
• The industries of their current clientele.
• The stark difference between how they handled their clients then and now.
• What he thinks about Smart Shopping campaigns.
• The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply)
• What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns?

Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing.

Kevin has been at the internet marketing game since 1996.

He shares his insights about display campaigns and guaranteed conversion bidding.

This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS).

Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/

In this episode, Kyle talks to Andy Splichal,  the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer:

• What are some of the main things that Google Ads managers should consider?
• What should they be doing in order to have the best chance for success with their Google ads?
• Are there certain types of products or certain price points that work better with Google Shopping?
• What are some of the biggest mistakes people make when they run Google Ads on their own?

Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:

• What is Google Ad Grants?
• How much are Google Ad Grants?
• Are there restrictions on Google Ad Grants?
• How can nonprofit organizations benefit from Google Ad Grants?
• Where does Cause Inspired Media find nonprofit organizations as clients?
• What are the requirements that nonprofits must meet if they are using Google Ad Grant money?
• What are the bidding strategies that should be implemented?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

In this episode, Kyle's guest, Nicholas Ayers talks about the advantages of video marketing through Youtube Ads. He also shares the elements of a good copy to script that you can use for videos.

Episode notes and transcript: https://googleadsstrategy.com/youtube-ads-for-brick-&-mortar-businesses-with-nicholas-ayers/