Google Ads Strategy with Kyle Sulerud

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns.

Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

In this episode, Kyle answers the question:

What are the advantages and disadvantages of targeting competitors' names when running Google ads?

Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/

In this episode, Kyle’s guest, David Edwards, answers the questions:

• What kind of Google ads campaign is the biggest mistake for locksmiths?
• What is “Google Guaranteed” and how does it affect campaigns for locksmiths?
• Is click fraud a real concern for locksmiths?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/

In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days?

https://www.youtube.com/watch?v=0qCzfg6oBz8

In this episode, Kyle answers the questions:

• Can your smart campaign ever beat your search campaign in the same account?
• Is it advantageous to have multiple campaigns in one account?

Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/

In this episode, Kyle's guest, Nik Armenis answers the questions:

• When you’re just starting out, how should you set up your campaign?
• How should you remarket on Google?
• Why should you start remarketing on the YouTube network?
• What’s the best practice when running Google Shopping ads?

Episode notes and transcript: https://googleadsstrategy.com/how-can-i-get-started-with-google-ads-for-ecommerce

In this episode, Kyle answers the questions:

• Is there actually a future where manually touching anything in a campaign going to be counterproductive?
• Can the best human do better than the best machine? 
• Will Google ads still have continual success without the human element?
• Should humans work with or against Google’s AI?

Episode notes and transcript: https://googleadsstrategy.com/when-will-manual-campaign-optimization-become-counterproductive/

In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads. 

Episode notes and transcript: https://googleadsstrategy.com/how-is-coronavirus-affecting-google-ads/

In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions:

• What are the top three things that car dealerships should be focusing on with their Google ads?
• How important is video marketing for any business?
• How competitive is the automotive industry when it comes to Google Ads?
• What are the 3 tiers in automotive advertising?
• How can you stay updated with the latest news in the automotive industry?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-car-dealerships/

In this episode, Kyle answers the questions:

• What is a portfolio bid strategy?
• What are the available options in portfolio bid strategies?
• What are the 2 horrible bidding options that I won’t recommend?
• Should you always want to change your target CPA for an entire campaign or an entire account?
• What is the best way to run target CPA campaigns?

Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/