Google Ads Strategy with Kyle Sulerud

Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions:

• Is smart shopping campaign better than a normal ad campaign?
• Is smart shopping campaign be troublesome?
• When will a smart shopping campaign yield better results?
• What is the ideal minimum number of monthly conversions to have good data for smart shopping campaigns?

Episode notes and transcript: https://googleadsstrategy.com/when-should-i-use-smart-shopping-campaigns/

In this episode, Kyle answers the questions:

• What is layering?
• When does layering become beneficial?
• Does layering restrict your traffic significantly? 
• Should you always apply layering when running Google Ads?
• Will your campaign be able to scale if you apply layering?

Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-targeting-to-layer-for-display-youtube-ads/

Kyle's guest in this episode is Fernando Vela, owner of Click Influx, a Google Ads Agency for Chiropractors. He will talk about:

• The right mindset to have when creating and/or maintaining a landing page.
• The ideal account structure of ad groups for Chiro campaigns.
• The correct geo settings for chiropractic clinics that are running Google Ads.

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-chiropractors/

In this episode, Kyle shares how PPC Agencies can charge clients using different models such as:

• Percentage of ad spend
• Flat monthly fee
• CPM (cost-per-thousand) impressions
• Cost per lead
• Percent of profit
• Project-based
• Hybrid model

Episode transcript and notes: https://googleadsstrategy.com/what-are-some-ways-ppc-agencies-can-charge-clients/

In this episode, Kyle's guest, Nik Armenis will share two ways to hide products from Google Shopping Ads.

Episode notes and transcript: https://googleadsstrategy.com/how-to-hide-products-from-google-shopping-ads/

In this episode, Kyle answers the question:

• Is the “audience targeting” feature of Google Ads beneficial?
• Is “audience targeting” more important than having the right keywords?
• What is “targeting audience”?
• What is an “observation audience”?
• What is an “affinity audience”?
• Is Google’s data perfect? Does its AI do a good job of determining the right audience?
• In Google Ads, when should you bid more aggressively?

Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-targeting-in-your-google-search-campaigns/

In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions:

-What makes eCommerce campaigns unique in Google Ads compared to a local business or something else? -What type of online ad is preferred in Australia? -Is it better to start with Google Shopping ads for eCommerce products rather than search ads? -Do shopping campaigns convert better than search ad campaigns for e-commerce? -What are some criteria to look at in order to determine if a product can do well with Google Ads? -Is campaign segmentation important when running ads for e-commerce products? -Should you segment your ads in terms of products? Or in terms of profit margin? -How has Google Ads changed in the last few years when it comes to e-commerce? -Is Google trying to emulate a marketplace like Amazon? -What's the biggest mistake that you see most eCommerce companies make with their Google Ads? -What are the top three things that you think eCommerce companies should focus on with their Google Ads?

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-ecommerce-with-nik-armenis/

In this episode, Kyle answers the questions:

• Are Google reviews important?
• Why do reviews matter when you're running Google ads? 
• Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead?
• What’s a good thing to put on your landing page for potential customers to see?
• How can you have good reviews from customers?

Episode notes and transcript: https://googleadsstrategy.com/why-are-google-reviews-important-when-running-google-ads/

In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020.

Episode transcript and notes: https://googleadsstrategy.com/bonus:-8-money-saving-tips-for-google-ads-in-2020/

In this episode, Kyle interviews Zeke Domowski, a Digital Marketing Consultant that works remotely with small to medium size businesses all across the USA. Zeke talks about the changes that he has seen, in general, regarding the Google Ads landscape. Among other things, he also shares the elements that are essential in a good landing page, especially for pressure washing companies.

Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-pressure-washing-companies/(opens in a new tab)

Zeke's website: https://creativelyinnovative.com/