Google Ads Strategy with Kyle Sulerud

Kyle answers the questions:

• Is Google trying to cut out Google Ads Freelancers and agencies with their AI (Artifical Intelligence)?
• Are Google Ads freelancers and agencies going to still be in-demand three years from now?
• Can Google’s AI ever equal human intervention when setting up Google Ads?
• If you own a business, is it safe to totally rely on just Google Ads AI when setting up ads?

Episode notes and transcript: https://googleadsstrategy.com/is-google-trying-to-cut-us-out/

Kyle answers the questions:

• What is the best way to exclude cities you don't serve when setting up location targeting?
• Is adding "exact match keywords" a highly-recommended strategy?
• Is adding negative keywords manually worth your time?
• How can you come up with a good list of cities to include in negative keywords?

Episode notes and transcript: https://googleadsstrategy.com/how-to-exclude-my-ads-on-searches-for-other-cities/

Kyle answers the questions:

• Should we be worried about big advertisers like HomeAdvisor and Angie's List?
• Are HomeAdvisor and Angie's List aggressive in going after ideal keywords? 
• What can make any business stand out from competitors?
• Can small e-commerce businesses afford to compete with big brands when it comes to advertising in Google?
• Can small service businesses afford to compete with HomeAdvisor and Angie's List when it comes to advertising in Google?

Episode notes and transcript: https://googleadsstrategy.com/should-local-businesses-worry-about-national-advertisers/

Kyle answers the question:

• How should you approach targeting if you have two different products in one website?

Episode resources and transcript: https://googleadsstrategy.com/what-should-i-do-if-people-are-in-multiple-remarketing-audiences?/

In this episode, Kyle answers the questions:

• Can you have a low cost-per-click in YouTube ads?
• Is it profitable to advertise low-priced products on Youtube?
• What else can you do to be profitable when running Youtube ads?

Episode notes and transcript: https://googleadsstrategy.com/do-youtube-ads-work-for-low-price-products?/

In this episode, Kyle answers the questions:

• What is frequency capping?
• Is frequency capping a helpful feature for advertisers with a low budget?
• Is setting a frequency cap recommended when setting up Google Ads?
• What are some reasons why you might want to set a frequency cap for showing ads?
• Is showing people too many ads going to be a problem on a retargeting campaign?
• How should you approach frequency capping in a Display Ads campaign?
• How should you approach frequency capping in YouTube Ads?
• When should you use high-frequency caps?

Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-way-to-use-frequency-capping?/(opens in a new tab)

In this episode, Kyle answers the questions:

• How does a small business compete with big business in general? 
• As a small business, how can you compete with big brands on Google Ads?
• What about if you have an e-commerce business?
• Ultimately, as a small business, what do you need to focus on with your Google Ads campaign?

Episode notes and transcript: https://googleadsstrategy.com/how-can-small-businesses-compete-with-big-brands?/

In this episode, Kyle answers the questions:

• What happens when you increase your ad spend too quickly?
• Is it okay to increase ad spend fast if you are using automated bidding?
• Is there a magic number in terms of percentage to increase your daily ad spend?
• True or false: The smaller the budget, the higher the percentage of increase should be? 
• How do you ask Kyle questions about Google Ads? 

Episode notes and transcript: https://googleadsstrategy.com/how-quickly-can-i-increase-my-budget-without-throwing-off-my-results?/

Kyle answers the questions:

• Can YouTube Ad targeting be challenging if you are serving a small specific market? 
• Are niche channels good to target when running YouTube Ads
• Should you use audience targeting, keyword targeting, and topic targeting all at once to achieve better results? 
• When is the best time to have different ad groups or separate campaigns?
• Is “cost per view bidding” a good option when running YouTube ads?
• Does CPA bidding work when running Youtube ads?
• Is it better to target specific videos of a channel or just target the channel URL?
• Is there any software that can help me when it comes to YouTube placement targeting?

Episode resources and transcript: https://googleadsstrategy.com/im-not-getting-any-views-on-my-youtube-ads-what-to-do/

Kyle answers the questions:

• Why do ads get disapproved?
• Are ad disapprovals a big deal?
• Does Google Ads account suspension frequently?
• Can malware on your website affect your ads?
• Can you advertise products that are against Google’s Terms of Service?
• What is cloaking?
• Is cloaking recommended for your Google Ads campaign?

Episode resources and transcript:  https://googleadsstrategy.com/how-to-circumvent-googles-terms-of-service/