Google Ads Strategy with Kyle Sulerud

Kyle answers the questions:

• Is it possible to remarket on Facebook to people who watch my YouTube videos?
• Can you set up your Facebook pixel on your Youtube videos?
• Can you remarket to your YouTube viewers on Google?
• Should you remarket to people who already bought your product?

Episode resources and transcript:  https://googleadsstrategy.com/how-to-remarket-on-facebook-to-my-youtube-video-watchers/

Kyle answers the questions:

• Is it important to seek professional help when it comes to Google Ads?
• What can you do if you don’t have the budget to hire a Google Ads professional?
• When actually setting up a campaign, what is the most important thing to focus on?
• Why should you track your results?

Episode resources and transcript: https://googleadsstrategy.com/what-are-the-top-3-actionable-items-to-get-started-with-google-ads/

Kyle answers the questions:

• What types of businesses should advertise on Google?
• What types of businesses should advertise on Facebook?
• Which is better: Google Ads or Facebook Ads?

Episode resources and transcript: https://googleadsstrategy.com/do-you-recommend-learning-facebook-ads-before-google-ads/

In this episode, Kyle answers the questions:

• Is 15 appointments or conversion per week easily achievable with Google Ads?
• Should and Ad Agency always come clean with the results they can produce for each campaign?
• Are there many reputable ad agencies that can start to manage a campaign without upfront ad management fees?
• Are there many ad agencies that over-promise but under-deliver results?
• What are some of the options that you can arrange with selected Google Ads agencies?
• What’s a good mindset popularized by a marketer named Dean Jackson?
• Where can you get valuable insights regarding Google Ads and YouTube Ads?

 Episode resources and transcript: http://googleadsstrategy.com/am-i-expecting-too-much-from-the-ad-agency-i-hired?/

Kyle answers the questions:

• What is Dynamic Keyword Insertion?
• What are some examples of Dynamic Keyword Insertion?
• Is Dynamic Keyword Insertion beneficial?
• Will you have better results from Google Ads if you use Dynamic Keyword Insertion?
• Why don’t I use Dynamic Keyword Insertion?

Episode resources and transcript: https://googleadsstrategy.com/when-to-use-dynamic-keyword-insertion/ 

Kyle answers the questions:

• How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads?
• Should your headline be creative?
• Should you put your business name on your headline?
• What do the descriptions and the extensions need to address?
• Should you include sitelink extensions?
• Are price extensions beneficial?
• Will promotion extensions make your ad more clickable?

Episode resources and transcript: http://googleadsstrategy.com/how-can-ads-be-made-more-visible-and-click-worthy?/

Kyle Answers the questions:

• What are “close variants”?
• What are some examples of close variants?
• Should you add several targeted keywords to prevent close variants?
• Will adding negative keywords help in preventing close variants?
• What is a software program that can help determine negative keywords?

Episode resources and transcript: https://googleadsstrategy.com/how-can-i-prevent-close-variant-keywords-from-creeping-in/

Kyle answers the questions:

• What is a Smart Shopping campaign?
• What are the advantages and disadvantages of a Smart Shopping campaign?
• What causes useless impressions and clicks on your Google Ads campaign?
• What is a Standard Shopping campaign?
• Which is better: a Smart Shopping campaign or a Standard Shopping campaign?
• What software can you use to make sure that only good keywords are making it into your campaign?

Episode resources and transcript: http://googleadsstrategy.com/my-google-shopping-campaign-isnt-working-help/

Kyle answers the questions:

• What is the first step to take when calculating a budget for Google Ads?
• Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads?
• What is the ultimate goal when deciding on a budget for Google Ads?
• Are certain types of traffic going to convert better than others?
• Is it important to know the average cost per lead?
• What are the essential questions to answer after knowing the average cost per lead?

Episode resources and transcript:

https://googleadsstrategy.com/how-do-you-calculate-a-proper-budget/

Kyle answers the questions:

• What is a good tool to use to come up with the right keywords?
• Is there a definite set of ad groups or keywords for all businesses?
• What is an ad group for?
• Is it good to use “device preference” at the start of a campaign?
• Is it good to use “location limit” at the start of a campaign?

Episode resources and transcript: https://googleadsstrategy.com/what-is-your-planning-starting-process-when-building-campaigns/