Google Ads Strategy with Kyle Sulerud

Kyle answers the questions:

• Is Maximize Clicks a good strategy?
• What happens in your campaign if you choose Maximize Clicks strategy?
• What is Maximize Conversions?
• When does Maximize Conversions work?

Episode resources and transcript: http://googleadsstrategy.com/should-i-change-from-maximize-clicks-to-maximize-conversions/

Kyle answers the questions:

• What is the most important thing to do to reach the right people?
• How should you set up your Google Ads campaign if you want to target more of the right people?
• Is it good to be too specific when it comes to demographic targeting?
• What can you do to narrow-in on the best people to target?
• Should you bid more for the right audiences?

Episode resources and transcript: https://googleadsstrategy.com/how-to-target-the-right-people/

Kyle answers the questions:

• What is First Click attribution model?
• What is Last Click attribution model?
• What is Linear attribution model?
• What is Time decay attribution model?
• What is Position-based attribution model?
• What is Data driven attribution model?
• What is the most practical attribution model to use?

Episode resources and transcript: https://googleadsstrategy.com/which-conversion-attribution-model-should-i-use/

Kyle answers the questions:

• How Do I Increase Return on Investment (ROI)?
• How do I calculate ROI?
• Is increasing ROI a good idea?
• Is ROI more important than profit?
• How do I decrease ad spend?
• How do I increase the amount that I'm making after spending money on ads?
• How do I improve lead conversion rate?
• How do I increase my closing rate?
• Does "order size" have anything to do with ROI?
• Is the lifetime customer value important?

Episode resources and transcript: https://googleadsstrategy.com/how-do-i-increase-roi-return-on-investment/

Kyle answers the questions:

• How does audience targeting work?
• What is an “audience”?
• What is a “remarketing audience”?
• What is an “In-market Audience”?
• How do we make use of these audiences? 
• Can you layer different audiences?

Episode resources and transcript: https://googleadsstrategy.com/how-does-audience-targeting-work/

Kyle answers the questions:

• Should you always aim for the top ad position?
• Is being in the top ad position always profitable?
• Does Google always reward the top stop to bidders who pay the most?
• Does ad relevancy have more weight than the bidding price?

Episode resources and transcript: https://googleadsstrategy.com/how-to-get-the-top-ad-position/

Kyle answers the questions:

• What are some traps that people fall into when it comes to location targeting in their Google Ads campaign?
• What is the option preset by Google Ads when it comes to location targeting?
• What are the options offered by Google Ads in terms of location targeting?
• Can Google determine the location of your targeted people based on their searches?
• Which is better: setting a radius or manually adding the locations and zip codes?
• Can you add “radius” in excluded locations options?
• Can you exclude “people who are in or show interest in your excluded locations” in your settings?

Episode resources and transcript: https://googleadsstrategy.com/how-does-location-targeting-work/

Kyle answers the questions:

• What is a display ad?
• What are the benefits of responsive display ads?
• Are there different formats and sizes for display ads?
• Are display ads overpriced?
• What does it take to convert the type of traffic that’s coming from display ads?
• Is it a good idea to advertise on the Display Network? 

Episode resources and transcript: https://googleadsstrategy.com/what-is-the-display-network/

Kyle answers the questions:

• What is a Bid Adjustment?
• Can you adjust bids based on the schedule?
• Can you adjust bids based on location, audiences, or demographics?
• Can you get better results by bidding more for people with higher income?
• Will adding too many bid adjustments be beneficial to your campaign?
• Will it be better to have separate campaigns for different variables?

Episode resources and transcript: https://googleadsstrategy.com/why-would-i-use-bid-adjustments/

Kyle answers the questions:

• What are Ad Extensions?
• Are there many types of extensions?
• How many extensions does Google allow in your ads?
• What are callout extensions?
• What are structured snippet extensions?
• What are price extensions?
• What are promotion extensions?
• What are app extensions?
• What does Google do when you have set too many extensions?
• What are the useful and not useful types of extensions?

Episode resources and transcript: https://googleadsstrategy.com/what-are-ad-extensions/