The level to which firms are already using AI varies according to technological maturity, strategic focus, and on an industry by industry basis.

But what’s clear is that from the smallest to the largest businesses, the landscape is already shifting. We’ve spoken about AI agents on the podcast before – the promise of autonomous AI activity – but it’s only now that businesses are beginning to put more faith in these tools.

How is AI already being used to improve business processes? And what will progress in the sector look like?

In this episode, Rory speaks to Oliver Parker, VPAI GTM at Google Cloud, to explore some of the practical ways AI is changing organizations from startups to the enterprise.

Read more:

• The UK government is teaming up with Google Cloud to kill public sector legacy tech
• Google Cloud announces new data residency flexibility for UK firms, accelerator for regional startups
• Enterprises are worried about agentic AI security risks – Gartner says the answer is just adding more AI agents
• How effective are AI agents?
• IT leaders are less AI-ready than they were a year ago, says Cisco report