E756: I break down Google's Gary Ilyes' recent comments on generative engine optimization, AI Overviews, and "normal SEO."

We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approach to stay ahead without the hype

You'll learn: - A true AI SEO hack - If "AI SEO" is really different from traditional SEO - How AI Overviews fit into Google's ranking systems - Practical steps to keep your SEO strategy strong in 2025

⭐️ The Reddit thread - https://www.reddit.com/r/SEO/comments/1m9k0kg/google_confirms_normal_seo_works_for_ai_overviews/

⭐️ The LinkedIn post - https://www.linkedin.com/posts/kenichisuzuki_searchcentrallive-scldd2025-activity-7353650657498681346-slRY/

⭐️ LLMs.txt - What It Is and Do You Need One? - https://www.youtube.com/watch?v=XOo6YC6n2hE

⭐️ AI SEO vs. Traditional SEO: What Really Works (and What's Just Hype) - https://www.youtube.com/watch?v=TFWKlqToeiI

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Buzz in SEO 00:41 Google's Confirmation on AI SEO 00:55 Misconceptions 01:45 Fundamentals of SEO for AI? 02:05 Community Reactions and Comments 04:05 SEO Strategies and Personal Insights 07:26 Press Releases in AI SEO 10:53 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing