Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.

The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.

Chapters

00:00 Introduction

00:16 Google IO Highlights and Initial Reactions

01:03 AI Mode launches in the US

03:34 Challenges and Opportunities with AI Mode

06:13 The Future of Rank Tracking and Personalisation

09:19 AI Agents coming to Google Search

14:54 Ads in AI Mode and AI Overviews

19:44 Deep Search and Content Visualisation

25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?

31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?

33:54 Q&A: How do you think websites whose business model depends on informational content will survive?

42:24 Q&A: How can we navigate this time where execs must focus less on falling traffic & conversions?

43:46 Q&A: What is happening to our understanding of the user? Will we only need to understand how AI reasons, not humans?

50:13 Ashley Segura’s reaction to Google I/O

51:03 Tamara Novitović’s reaction to Google I/O

52:36 Sam Torres’s reaction to Google I/O

54:21 Final Thoughts and Future Discussions

Links

• https://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_M
• https://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/ 
• https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr 
• https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRc
• https://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr