E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several years.

We look at what this means for SEO professionals, agencies, and business owners who have invested time and resources into schema markup.

I explain why niche or specialty schema implementations often don't deliver meaningful results, how Google decides when to use structured data, and which markup types are being deprecated.

We'll also cover where you should shift your focus instead - including on-page optimization and keyword strategy that consistently drive traffic and conversions.

Topics covered: - Google's announcement on structured data and which schema types are being removed - Why Google often ignores or overrides custom schema markup - The real value (and limitations) of structured data for modern SEO - How to choose keywords that lead to sales, not just clicks - Key on-page and site-wide SEO practices that outperform complex schema setups - How to evaluate whether your site builder already includes the essential markup

If you have been told you need expensive niche schema packages, this episode will help you understand why that advice may be outdated. Learn what Google actually prioritizes today and how to focus your SEO efforts on areas that make a measurable impact.

⭐️ Google Drops Support For More Structured Data Types & Search Features - https://www.seroundtable.com/google-drops-support-structured-data-types-40386.html ⭐️ Google's Schema Markup Testing Tool - https://developers.google.com/search/docs/appearance/structured-data

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Niche Schema Scam 00:26 Google's Structured Data Changes 01:59 Google Drops Support For More Structured Data Types & Search Features 03:02 Implications of Schema Deprecation 05:10 Effective SEO Strategies 07:19 On-Page SEO Tips 08:47 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #technicalseo #seoschema #digitalmarketing