E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out.

But could this actually be good news for SEOs?

I share a positive take on why this change might help you, plus a wild story of an "SEO expert" who nearly destroyed a site by disavowing all of its good backlinks.

What you'll learn in this episode: - Why Google killed num=100 and what it really means for SEO in 2025 - How AI tools like ChatGPT and Perplexity play into this update - The backlink disavow disaster that almost tanked a site - Two big lessons every SEO should remember about links and hiring help

⭐️ Google removing number=100 is actually good news for SEOs - https://www.reddit.com/r/SEO/comments/1nmpbgt/google_removing_number100_is_actually_good_news/

⭐️ SEO 'Expert' just uploaded Google disavow file with all our good links - https://www.reddit.com/r/SEO/comments/1ndtz8n/seo_expert_just_uploaded_google_disavow_file_with/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Today's SEO Topics 00:48 Google's Removal of num=100: A Positive Take 02:08 The Future of SEO in a Changing Landscape 03:51 Crazy Story: Disavowing Backlinks Gone Wrong 05:07 Lessons Learned from Disavowing Backlinks

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #disavowfile #backlinks #digitalmarketing