The recent discussion at the Benzinga Cannabis Capital Conference unveiled some exciting developments in the cannabis industry. With the presence of industry leaders such as Matt Hawkins, founder and managing partner of Entourage Effect Capital, the conversation shone a light on the future of cannabis investments, the impact of legal shifts, and the globalization of cannabis commerce. Entourage Effect Capital is on the verge of launching its fourth fund, with the significant development of bringing a large pension fund onboard as an anchor investor. This move could introduce north of $100 million in institutional capital to the cannabis space.

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The burgeoning cannabis industry is rapidly evolving, with an increasing focus on consumer safety and product quality. A recent discussion at the Benzinga Cannabis Capital Conference 2024 highlighted the strides VIST Labs is making in this space. With a commitment to delivering healthcare and pharmaceutical-grade decontamination and testing services, VIST Labs is setting a precedent for clean cannabis products. Here are the key insights drawn from the conversation between VIST Labs executives and industry experts. VIST Labs is revolutionizing the cannabis industry by offering natural decontamination processes, which are vital in maintaining compliance and ensuring consumer safety.

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In this episode, we are joined by Jillian DeHerrera, the Director of Sales at Würk, a cannabis-specific payroll and HR management system. They discuss the company's growth and success in the industry, as well as their focus on compliance and banking partnerships. They also touch on the upcoming changes in tax laws and how Würk is prepared to help their clients navigate these changes. With their expertise and trusted partnerships, Würk is dedicated to providing the best payroll solutions for cannabis businesses. Tune in to learn more about their services and how they can optimize your workforce.

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In this episode we welcome back Arthur de Cordova, CEO of Ziel, to discuss the company's presence in the German cannabis market. We explore the differences between the medical market in Europe and the recreational market in the United States, emphasizing the importance of quality and regulatory compliance. We also touch on the potential role of the FDA in safeguarding quality in the US cannabis industry. Arthur highlights Ziel's innovative microbial control solution and their sleek RFX machine.

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Joseph Zahaitis, President of Bankcard International Group, discusses the payment solutions his company offers to the cannabis industry. With over a decade of experience in cannabis payments, Zahaitis explains how his company helps businesses navigate the challenges of cashless transactions and compliance. He also addresses the potential impact of DHS rescheduling on tax implications for cannabis companies. Zahaitis emphasizes the importance of working with cannabis-friendly banks and offers insights for businesses of all sizes.

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Join Jeffrey Trappe, Director of Operations at Planet 13 Holdings, as he discusses the opening of their cannabis consumption lounge, Cannabition, in Las Vegas. He shares the positive response they've received and the unique experiences they offer, such as a cannabis museum and partnerships with local restaurants. Trappe also talks about Planet 13's expansion into Florida through the acquisition of Vitacan and their anticipation of adult-use legalization. Discover how they plan to incorporate the Planet 13 brand into the Florida market and meet the increased demand for cannabis products.

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Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care. He talk about his transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landscape, promoting legal options and advocating for cooperation to combat illicit markets.

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Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting the Natural Natural TM variant's ability to significantly elevate energy, activity, motivation, and well-being without the typical fatigue and hunger associated with THC.

Alisha shares her involvement with a group advocating science-backed legalization materials, noting DEA pushback on rescheduling due to high THC levels. Varying strengths of antibiotics are compared, discussing purposes. We also discuss the recent headlines stemming from a New York Times article mentioning federal scientists' findings on cannabis safety and non-addictiveness, highlighting legalization's pivot on lobbying and Congress supermajorities for policy changes.

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Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express. Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities.

They delve into Scarlett Express's services, showcasing expertise in trucking, logistics, and supply chain management, catering to a range of clients from large MSOs to small craft companies. Claudia underscores her work with social equity applicants, advocating for opportunities for all in the cannabis industry. We learn about Most Consulting Group, highlighting their marketing and compliance services for cannabis companies, stressing the importance of specialized help in regulated industries.

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Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying regulations and the potential of repurposing existing infrastructure for cannabis dispensaries. Finally, they touched on the impact of gentrification on these areas.

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