Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying regulations and the potential of repurposing existing infrastructure for cannabis dispensaries. Finally, they touched on the impact of gentrification on these areas.

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Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched, the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visionary leadership.

Cameron's expertise in grassroots marketing has been instrumental in propelling Latched to the forefront of the cannabis market. His commitment to cultivating organic growth strategies and leveraging digital platforms has not only positioned Latched as a go-to agency but has also empowered countless cannabis businesses to thrive in a competitive landscape. Throughout the interview, Cameron shares insights into the necessity of SEO within the cannabis sector, shedding light on the unique challenges and opportunities that come from a sound SEO strategy.

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Grassroots Marketing delves into the exciting partnership between Hi Seltzer, a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing a cutting-edge nano-emulsified base ingredient, promises a clean and clear pour every time.

Discover how Hi Seltzer, with 5mg of Delta 8 per drink, provides a milder and gentler THC experience compared to other products on the market. Positioned as a fun and approachable alternative to alcohol, Hi Seltzer allows consumers to enjoy the excitement without the hangover. The conversation also explores the brand's five enticing flavors – Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime – and its availability in over 3,000 stores across 23 states, with distribution expanding nationwide.

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Grassroots Marketing catches back up with Bryan Gerber, the founder & CEO of HARA Supply, the largest manufacturer of cannabis cones and combustibles in the world, producing 100 million + cones monthly for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. They own and operate 14 facilities with over 2,000 employees.

Bryan is also the founder & CEO of four-time inc. 5000 company HARA Brands, a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. Its brands include Hemper, Goody Glass, KRYO and Smokefiends, offering a la cart shopping for core essentials dedicated to the smoking world, such as bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens, cleaning products, and more.

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Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufacturing powerhouse, brewery, distillery, and house of brands.

Ben's strategic prowess in areas such as operational efficiency, stakeholder relationship building, and groundbreaking nano-emulsions technology have help to revolutionize the cannabis-infused beverage market, making Bayou City Hemp + 8th Wonder's journey to becoming the Top Manufacturer in Texas at the Texas Hemp Awards.

We learn about the recent collaboration between Bayou City Hemp + 8th Wonder and upscale Indian eatery Musaafer. Executive Chef Mayank Istwal and Beverage Director Afzal Kaba crafted an avant-garde dinner series, "High Society," featuring eight courses of THC-infused dishes alongside infused mocktails and cocktails.

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Grasssroots Marketing speaks with David Schwimmer, co-founder and CEO of Oregonix, as he unveils the journey behind their craft cannabis brand, Northern Heights, and the strategic decision to launch in Illinois. Schwimmer shares his experiences in Oregon, where the team immersed themselves in the local cannabis culture, learning invaluable cultivation techniques from the grassroots.

Discover the dynamics of the emerging Illinois cannabis market through David's lens, shedding light on the current landscape dominated by small-scale operations and industry giants. Independent Growers Association president, Scott Redmond, weighs in on recent regulatory changes impacting craft growers and the financial challenges they still face.

Delve into the intricacies of cannabis licensing, growth challenges, and limited capital access in Illinois, as David emphasizes the potential for profitability with the right investments. Uncover the hurdles faced by craft growers in both Illinois and Oregon, including the complexities of social equity and technological integration.

Learn about Oregonix's innovative cannabis product line, featuring four unique strains, a commitment to quality, and a focus on taste. David Schwimmer details the diverse dispensary locations carrying their products, from Oregonix Craft to Planet 13, Dispensary 33, Cannabis Club, and beyond.

In a fascinating glimpse into the future, David discusses Oregonix Farms' vertical integration and expansion plans, including the upcoming launch of a dispensary in Ireland Lake, Illinois. Explore the company's dedication to providing a comprehensive range of services, from seed to sale to consumption, with the Emerald dispensary set to showcase Northern Heights products.

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We learn about Oneness, the product line that intersects with Science, Spiritual Medicine and Full Spectrum Hemp. We hear from with Dr. Neha Raje (CEO) and President Alexander McLain (President) with Oneness.

Oneness is a private corporation founded in 2020. It is headquartered in Gainesville, FL with offices in Nashville and Los Angeles. The company plans to roll out additional lifestyle products in 2024, including a signature hemp-infused luxury fragrance. 

CEO Dr. Neha Raje and President Alexander McLain are renowned speakers and experts in the hemp/cannabis industry, bringing both biotech savvy and spiritual awareness to the company and its vision. Oneness raised its first round of financing through the family office of a prominent New York investment banking group, at a pre-money valuation of $50M. The Oneness Foundation aims to create fertile soil, urban farms and improved nutrition for children.

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Hans Dietterich with the Making Metrc Easy podcast speaks with Shai Ramsahai, President of Royal Queen Seeds.

Established in 2007, Royal Queen Seeds (RQS) is a market leader at the forefront of the global cannabis genetics industry. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows RQS to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists.

The company is also a respected cannabis educator that offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Multiple Cannabis Cup victories and prestigious "Best Seed Bank'' awards speak to the company’s outstanding breeding and innovation. RQS now operates online in the U.S., Thailand and 28 countries across Europe. Headquartered in Barcelona, brick-and-mortar locations can be found in Amsterdam, Barcelona, Bangkok and New York.

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Hans Dietterich from the Making Metrc Easy podcasts speaks with Matt Knobel, the President at What's Your Treat. He has explained that he saw a market and started to talk to a lot of great people in the different candy companies before partnering with our first candy manufacturer, what became one partnership then became 4.

They have now partnered with 5 candy companies all with a minimum of 40 years experience . From chocolates, gummies, fudge, taffy, popcorn, peanut butter and much much more. 

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Hans Dietterich from the Making Metrc Easy podcast welcomes Jennifer Makris, MBA, and President of Cannabis Cash Advisors.

Jennifer brings over twenty years of experience in sales, transportation and logistics, and consulting. Over the last decade, she has specialized in secure cash management solutions for banks, credit unions, traditional retail, and high-risk industries.

She has built a network that supports each touchpoint in the cannabis cash ecosystem; banking, transportation, automation, technology, training, and more. Cannabis Cash Consultants educates customers on the importance of optimizing the cash life cycle, creating FOH and BOH efficiency that drive security and profitability.

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