Welcome to the Tearsheet Podcast. I’m Zack Miller.

Beyond the crazy things happening with digital currencies and crypto, there are companies building real businesses in digital assets. Grayscale is a digital asset manager for investors to get access this new asset class. Directly buying cryptocurrencies is complicated, so Grayscale has created single asset and diversified trusts that investors of all types can buy in their brokerage accounts or through a financial advisor.

If it sounds old school, it kind of is. Much of the Grayscale team hails from Wall Street and the firm has taken cues from established asset managers. Managing director Michael Sonnenshein joins me on the podcast to discuss the firm’s #DropGold campaign which aims to position investing in bitcoin as the modern version of investing in gold. We talk about who’s investing in digital assets and why.

Michael Sonnenshein is my guest today on the Tearsheet Podcast.