GRC PR 360

Jeff Fenster is an award-winning serial entrepreneur who credits his success to one thing: the art of building and maintaining relationships. He’s the founder of the Everbowl superfood chain, the WeBuild Stuff manufacturing and fabrication firm, and SuperFuel Coffee. Here, he discusses why his five core values are the foundation for success, his relationship with NFL legend Drew Brees, and how to get his free “Network to Millions” playbook.

Key Takeaways:

- The Japanese concept of Kaizen

- How values determine success

- Relationship capital

- Building a success formula

Episode Timeline:

3:20 Jeff's 5 core values

5:35 The concept of Kaizen

8:40 The Tao is always returning.

9:10 Success is a formula.

10:15 Taking immediate decisive action

12:00 Habits not outcome

12:40 What is relationship capital?

15:30 How to get the free “Network to Millions” playbook

16:15 Reactions to Jeff's book

17:00 Drew Brees or Philip Rivers?

17:45 Jeff's friendship with Drew Brees

22:10 Are success formulas universal?

24:45 Don't say 'when.'

27:10 The origins of Jeff's formula

This Episode’s Guest:

• Jeff Fenster on Instagram @FensterJeff

• Text Jeff to 33777 for a free “Network to Millions” playbook

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Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel.

Key Takeaways:

- Affiliate marketing

- Luxury brands and affiliate marketing

- Working with affiliate partners

- Creating affiliate relationships with news organizations

Episode Timeline:

1:30 Tod and Jessy's dog troubles

3:00 LaRue's transition from traditional PR to full-service PR and affiliate marketing

4:35 It all starts with brand awareness.

5:45 A LaRue case study

8:50 Common mistakes in affiliate marketing

10:00 Balancing performance PR, affiliate marketing, and earned media

11:00 What makes a good third-party affiliate partner

12:30 Luxury brands are becoming more comfortable with affiliate marketing.

14:00 Working with news organizations

17:00 Kristen Bell’s affiliate marketing campaigns

19:00 Tracking affiliate pieces

20:30 Jessy's sneaker obsession

This episode’s guest:

• Jessy Klein Fofana

• Check out LaRue online and follow Jessy on Instagram

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Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss the importance of independent journalism in a democracy.

Key Takeaways:

- How PR people are using AI

- How Muck Rack helps PR people and journalists

- The current state of independent journalism

- Practical uses for AI

Episode Timeline:

1:00 What's Linda's favorite go-to dish?

2:00 The hummus wars

3:00 How does Muck Rack help PR companies?

4:40 How does Much Rack recommend journalists to pitch?

5:55 How to use Muck Rack's PressPal.AI

7:50 Is AI coming for our jobs?

10:15 How are PR companies currently using AI?

14:30 How Muck Rack works for Journalists

17:00 The current state of journalism

21:00 Facebook's algorithm

23:30 AI recipes

You can follow Linda on Twitter @LindaZebian

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Our guest today is Andy Nguyen, a self-described “serial restaurateur” who is pushing boundaries by bringing together food and the world of Web3. Andy has co-founded such brands as Afters Ice Cream, Dough & Arrow, Matte Black Coffee, Hello Kitty Café, Bored and Hungry, and Trill Burgers (which DJ Khaled said is the best burger he’s ever tasted). Here, Andy talks about the importance of visual style in restaurants, incorporating communities into his brands, and how NFTs helped him create a very unique dining experience in Long Beach.

Key Takeaways:

- The importance of visual style in the restaurant businesses

- An insider's look into the world of NFTs

- How Andy's interests influence his work

- The ins and outs of NFT branding

Episode Timeline:

1:30 How did Andy become a boxing manager?

3:00 The unique visual style of Andy’s restaurants

4:30 Disney's influence on Andy’s work

5:30 When I think about NFTs, food isn't something that naturally comes to mind. How did you make the pair work together for Bored and Hungry in Long Beach?

7:30 How Bored and Hungry makes crypto more practical

8:15 How does the pricing at Bored and Hungry work when the price of crypto fluctuates?

11:30 Can other people who own Bored Apes create a Bored and Hungry?

12:30 What does the future have in store for the world of NFT-aligned restaurants?

14:15 The Food Fighters Universe project

15:00 Andy’s partnership with Snoop Dogg

16:30 How Andy connects his brands with pre-existing communities

18:15 How Andy has influenced younger entrepreneurs

19:00 Where does Andy get his entrepreneurial spark?

20:05 What's next for Andy Nguyen?

This Episode’s Guest:

• Andy Nguyen

• Follow him on Twitter @AndyTheNguyen

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Back for his second appearance on PR 360, Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for branded social media accounts. He has run profiles for Amazon Prime's “Invincible” animated series, Hyper RPG, Better Place Forests, and the University of Central Arkansas. He is currently the Director of Social Media at Chaotic Good Studios. Here, Jon-Stephen explains the importance of authenticity, good communication with management, and why people in social media must take care of their mental health.

Key Takeaways:

- Things that are useful go viral.

- The dos and don’ts of memes

- The importance of mental health

- The parallels between social media and music

Episode Timeline:

1:50 Can you explain the philosophy that people should strive to “make useful content not viral content”?

5:00 What's your philosophy about using memes in social media posts?

8:30 Why is it important for social media managers to look at their posts through the eyes of a 15-year-old?

12:00 Can you explain the disconnect that social media managers often have with “higher-ups” at companies?

15:00 The posts are the least of the work that a social media manager does.

17:30 How do you stay sane while constantly connected to social media?

23:30 You played in a punk rock band when you were younger. Is there any commonality between the D.I.Y. punk ethos and working in social media?

This episode’s guest:

• Jon-Stephen Stansel

• Follow him on Twitter @JSStansel

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Jason Wells is the CEO of AI Dev Lab, a machine learning development consultancy, and the managing director of MWest Ventures, an organization making early-stage investments in AI, 5G IoT, and Media Tech. Jason has developed over 20 AI products and worked and lived on six different continents. Here, he provides a clear description of the current state of AI, its potential, and how AI Dev Lab is pushing the technology into the future.

Key Takeaways:

- A brief AI explainer

- The differences in ChatGPT iterations

- How AI learns through repetition

- How AI Dev is creating breakthrough AI technology

Episode Timeline:

2:00 A brief overview of practical AI

4:30 The difference in Chat GPT iterations

7:30 Tod is happy to be the interviewer in this situation

8:00 What’s the next version of AI that will catch on with the mainstream?

9:45 AI is a learning process.

10:30 AI can replicate Tod's writing.

12:30 Common misunderstandings surrounding AI

15:00 How do companies train AI for specific purposes?

18:45 Jason's dream project

23:00 Let's create AI umpires.

23:45 The connection between Jason’s love of running and his professional life

This episode’s guest:

• Jason Wells

• www.AIDevLab.com

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Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines.

Key Takeaways:

- Becky and Patrick’s journey from Universal Studios tour guides to founders of a creative shop

- Finding the "essence" of a TV program

- How to write in other people's voices

- The lack of female POV in the entertainment industry

Episode Timeline:

2:00 How Becky and Patrick met

3:00 How Becky discovered her talent in copywriting at an ad agency

6:30 The birth of We Write Good

7:30 Tod and Becky's similar early career

8:30 What are the elements that make a TV promo work?

10:30 Distilling the "core" of the show into one line

12:45 Dealing with feedback from clients

14:10 The difficulty writing promos for "House"

17:10 What's the hardest type of show to write a promo for?

19:00 Becky's ability to pick up "character" and "cadence"

23:00 Becky's Baby TV story

This episode’s guest:

• Becky Wilson and Patrick Hamilton of We Write Good

• We Write Good's Website, Kill By Kill Podcast

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Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.

Key Takeaways:

- The debates leaders are having over how to reach net zero

- How businesses can better tell their sustainability stories

- Creating affinity with consumers through sustainability

- Reasons for optimism about the planet

Episode Timeline:

1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?

3:45 Is there a singular 'golden goose' solution to the climate problem?

5:00 What's the biggest problem businesses have when communicating their sustainability stories?

6:00 The importance of honesty and authenticity in telling your story

7:20 Businesses that are uncomfortable sharing their faults

9:45 Why it's ok for companies to admit their sustainability faults

10:35 How important is sustainability with consumers?

14:30 How acceptance of EVs has changed over the past decade

16:30 How do companies create a sustainability message that cuts through the noise?

20:10 What's the most exciting current development on the journey to net zero?

22:00 The importance of collaboration on the road to net zero

This episode’s guest:

• Helen Neal

• Follow Helen on LinkedIn

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Brian Bogert is a performance coach, motivational speaker, and business strategist who strives to create unparalleled growth for individuals and organizations. He’s worked with businesses and nonprofits, including the Lockton Companies and the American Cancer Society. Bogert is also a member of the Forbes Council, an invite-only community for the most successful executives and entrepreneurs. Here, he talks about how we can improve our performance in business and life by addressing the “trash” from our past.

Key Takeaways:

- How people's past interferes with their ability to succeed in the present

- How a traumatic injury inspired Brian's journey

- How to process trauma

- The Five Pillars of Taking Out Your Trash

Episode Timeline:

2:30 Brian's traumatic injury

5:00 The trash from your past

7:25 How people are boxed in by "shoulding"

8:20 A client success story

11:30 The many faces of trauma

13:40 Your trash isn't your fault

14:30 Processing Tod's trauma

17:45 The Five Pillars of Taking Out Your Trash

20:30 Nobody's gonna judge your intention

23:00 Flipping the lid

27:00 The Take Out Your Trash Challenge

This episode’s guest:

• Brian Bogert

• www.BrianBogert.com              

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Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023. 

Key Takeaways:

- The early days of viral Facebook content

- How to make sponsored content work

- Why you can't buy your audience 

- The power of ChatGPT

Episode Timeline:



2:10 Adam was one of the first viral publishing strategists. 

4:00 How Upworthy took advantage of Facebook's algorithm change 

5:00 Using "generations" to determine if a story is viral

6:25 A/B testing headlines

7:10 How to write a viral headline

8:00 How quickly did publishers steal Upworthy's style?

9:45 When did Facebook start to crush news publishers with its algorithm?

11:30 What publishers don’t understand about creating viral content

12:45 You can't buy the audience you want

15:30 The ingredients that make a story go viral

16:30 Affirmational content is king

18:30 Tod's most popular viral stories

22:00 Adam's biggest viral story

24:00 The role of ChatGPT in viral content

This episode’s guest:

• Adam Albright-Hanna

• Learn more at www.ahaaudiencebuilders.com

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