GRC PR 360

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort.

Key Takeaways:

- How to focus on the fundamentals in the rapidly changing Web 3.0 world.

- The practical benefits of blockchain technology.

- The positive developments in the blockchain world.

- How Press Jockey streamlines the press request process.

Episode Timeline

1:34 Cutting through the hype of Web 3.0.

3:40 How PR can bridge the gap between the mainstream and Web 3.0.

6:17 What are some good things happening in blockchain tech that will appeal to the mainstream?

8:34 What doesn't the public know about blockchain technology?

13:00 Did inexperienced investors damage the crypto market?

14:30 What is Press Jockey?

21:30 How is Press Jockey working with journalists to make more connections?

24:00 How to get started with Press Jockey for free.

This episode’s guest:

•            Cahill Camden is the CEO of Digital Vision Media Group

•            Sign up at PressJockey.com

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Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.

Key Takeaways:

- How to build a monster brand by discovering what you're against.

- How to overcome the struggles of building a personal brand.

- How to stand out by becoming a monster.

- Why there’s nothing wrong with having a niche. 

Episode Timeline

1:48 What is a Monster brand?

4:45 If everyone is zigging, zag.

6:30 How to create an authentic brand.

9:00 What type of monsters is Sana creating?

11:00 How to create a category.

14:00 Sana monsterizes Tod's hypothetical cooking podcast.

18:20 The anti-niche movement.

21:00 What are the struggles people have building a personal brand?

24:00 What is Sana looking forward to in 2023?

This episode’s guest:

•            Sana A. Ahmed

•            Learn more at SanaAAhmed.com

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Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter.

Key Takeaways:

- Why is Orange County overlooked in the conversation about the Greater LA area?

- Should media organizations use the term Latinx when addressing the Latino community?

- How can media companies improve how they speak to Latinos?

- Why a story is still the most important thing a media outlet can have.

Episode Timeline

1:34 Why is Orange County overlooked in the conversation about the Greater Los Angeles area?

3:30 How would Gustavo create a PR campaign for Orange County?

5:48 Are the Los Angeles Angels moving out of Orange County?

7:33 Should people in comms use the term Latinx?

13:15 Why humans have a hard time with nuance.

13:45 What do marketers get wrong when addressing the Latino community?

16:30 Why is Latino representation in media still so low?

19:45 As a media personality, what are Gustavo's dos and don'ts on Twitter?

24:20 How have industry-wide cutbacks hurt the journalism industry?

27:00 Gustavo’s stories that follow him everywhere.

This episode’s guest:

•            Gustavo Arellano

·        Sign up for Gustavo’s newsletter at www.GustavoArellano.org

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Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group. 

Key Takeaways:

- The importance of networking.

- How Rob’s love of professional wrestling has informed his career in branding.

- The dos and don’ts of building a personal brand.

- Rob reveals his latest endeavor, the Nexus Group.

Episode Timeline

1:40 Rob talks about the creation of ARCG on its tenth anniversary.

3:25 Why professional wrestling is a giant promotion.

3:55 How Hulk Hogan became successful.

4:46 Wrestler Gene Snitsky changed Rob’s career trajectory.

6:10 Getting people verified on Twitter.

8:30 Wrestling is a tight-knit community.

10:20 What has Rob learned about personal branding from professional wrestlers?

13:40 Why branding is more important than ever.

14:30 What are the first things one should know about building a personal brand?

15:40 How Rob helped rapper Cooli Booli build a brand based on positivity.

22:00 What inspired the Nexus Group?

28:00 The importance of networking across different industries.

33:20 Tod shares his Andre the Giant story.

This episode’s guest:

•            Rob Aurelius

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Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses.

Key Takeaways:

- How to change the public’s perception of cannabis in the face of historic misinformation.

- How are states finding their footing as it pertains to cannabis regulations?

- How to target potential cannabis consumers when the product has so many different uses.

- How cannabis marketers can tell a better story about the product.

Episode Timeline

0:42 Lisa Buffo introduction.

1:50 How is the CMA working to change the perceptions of cannabis?

4:31 Does the CMA educate the public so that individual startups don’t have to?

6:00 How do regulations limit the messaging surrounding cannabis?

7:55 Which states are the strictest and which are the most lenient on cannabis marketers?

10:45 How is marketing cannabis different from alcohol?

13:50 Different use cases for cannabis.

15:30 The push to make medical claims about cannabis.

18:25 How are some businesses missing the point when it comes to marketing cannabis products?

22:00 What will 2023 look like for cannabis marketers?

24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?

This episode’s guest:

•            Lisa Buffo founder and CEO of the Cannabis Marketing Association

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In his second appearance on PR 360, Wing Lam, founder of Wahoo's Fish Taco, shares how he made it through the dog days of the pandemic by giving back to his community and frontline workers. He also discusses how inflation has affected the restaurant business and the unique way that surfing has helped him to be a successful businessperson.

Key Takeaways:

- How Wahoo's commitment to the community has helped it thrive

- Lam's out-of-the-box approach to charity helped keep multiple restaurants open during the pandemic

- How inflation has affected the restaurant business

- How Lam incorporates surfing into his business philosophy

Episode Timeline

2:00 What's the most memorable bumper sticker someone has put up in your restaurant?

5:00 The surf magazine bumper sticker fight.

6:40 As a large fast-casual chain, how does Wahoo's maintain its community involvement?

10:50 How California Love Drops helped keep stores open while giving back.

16:10 How Wahoo’s reallocated charitable budgets to help their cause.

18:02 Why Wahoo's was the perfect food for frontline workers.

19:40 How is business now compared to before the pandemic?

21:50 How inflation is affecting the restaurant business.

24:30 How do the lessons learned from surfing influence your business philosophy?

30:00 What does the future look like for Wahoo's?

This episode’s guest:

•            Wing Lam founder of Wahoo’s Fish Taco

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On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market.

Key Takeaways:

- How PR has changed since the Dot-Com Boom

- How do PR companies do more with less in 2023?

- How companies can use PR to address layoffs

- Global Results Communications annual PR media report.

Episode Timeline

0:35 New host Tod Perry introduces himself

1:35 Lora Metzner bio and introduction

2:10 Lora shares her background

3:09 What were the Dot-Com startup's attitudes toward PR during the boom?

6:25 Was it easier to maintain relationships with journalists when there were fewer publications?

8:50 What will be the big PR trends in 2023?

11:07 How has GRC recently delivered for clients with fewer resources?

13:50 How can companies use PR to protect their brands after layoffs?

17:54 How do companies create a consistent message when bad news strikes?

19:20 How important is it for companies to stick with core messaging in down times?

22:22 "Don't tell me about your grass seed. Tell me about my lawn."

23:05 How do audiences react to messaging differently in a down market?

25:46    How do you see social media changing in 2023?

27:12 How do companies choose whom they listen to on social media?

29:33 What are you most excited about for 2023?

This episode’s guest:

·        Lora Metzner from Global Results Communications

Subscribe and leave a 5-star review: 

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Join the conversation by leaving a comment!

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Check out the latest episode of PR 360 to find out everything you need to know about TikTok ads. This week’s guest is Ashley Wright, an expert in the field of TikTok ads as well as the Founder of Smash Cactus Media. Ashley shares his insights on how to create engaging TikTok content and generate ROI for your brand. Don't miss out – subscribe now and be sure to tune in every Wednesday!

Key Takeaways:

- The importance of data when running TikTok ads

- The difference between running ads on TikTok vs. other platforms

- The importance of creating engaging content for TikTok ads

- The future of TikTok ads

Episode Timeline

·     01:03 - Are you a coffee or tea drinker?

·     01:54 - Can you summarize your expertise to our listeners?

·     02:51 - What is the most engaging content on TikTok?

·     04:16 - Should you rethink how to create ads on TikTok?

·     06:33 - Is the three second ad rule the new billboard 10 words ad rule?

·     07:55 - What are the pros of doing TikTok ads?

·     09:39 - Should brands keep in mind that a new social network always has great reach?

·     11:28 - Will horizontal videos change the way ads are made on TikTok?

·     12:12 - How do you create effective ads on TikTok?

·     14:42 - How long should you run your TikTok ad?

·     16:02 - Should you use similar video tools or more professional tools for your ads?

·     17:02 - What should you not do when creating videos for TikTok?

·     18:25 - Should PR pros try influencers' marketing first, then do ads?

·     20:07 - What's going to be the future of TikTok?

·     21:16 - If you could create a new TikTok channel, what would you post?

·     22:00 - Where can people find you online?

·     22:23 - Final thoughts

Our Guest Today:

●      Ashely Wright was our guest today.

Subscribe and Leave a 5 Star Review: https://pod.link/1496390646

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

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Are you a freelancer looking for ways to recession-proof your business or diversify your revenue streams? If so, this episode of PR 360 is for you! Samantha and Andrea, experts on all things freelancing, join us to discuss the challenges and trends of freelancing in the current climate. They also share their top tips on how to build a successful freelance business.

Key Takeaways:

·      What it's like to be a freelancer

·      The struggles of freelancing

·      The importance of personal branding

·      Future trends in freelancing

·      The value of community for freelancers

Episode Timeline

·     01:08 - Are you a coffee or tea drinker?

·     02:15 - Can you summarize your expertise?

·     05:36 - What do most freelance struggle with?

·     09:43 - How do freelancers show their work?

·     11:54 - Should freelancers care about their personal brand?

·     14:09 - What are some of the tips for marketing yourself?

·     16:20 - How should freelancers network?

·     19:02 - How can freelancers stayed focused when they are at home and working by themselves?

·     21:19 - Do freelancers have to be their own PR person?

·     24:42 - Always have to put in the work?

·     25:10 - What are some steps people should take to start a freelance business?

·     28:27 - What are the future trends in freelancing?

·     30:25 - Fun question: What is your favorite part about freelancing?

·     32:49 - What motivates you to keep working?

·     36:05 - Where can people find you online?

·     37:12 - Final thoughts

Our Guest Today:

●      Samantha Anderl and Andrea Wildt was our guest today.

Subscribe and Leave a 5 Star Review: https://pod.link/1496390646

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

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Are you a communicator looking to better serve your audience? Then this episode of PR 360 is for you! In it, communication expert Melissa Hariri discusses the importance of communicators and the significance of having fun with branding and communications, as they are essential to keeping consumers engaged. So, if you're looking to learn more about communicators and how to better serve your audience, then be sure to tune in to this episode of PR 360!

Key Takeaways:

·      The importance of communicators and how they're evolving to better serve their audiences

·      The importance of having fun with branding and communications

·      The importance of employee engagement

·      The importance of being authentic and transparent in order to create a positive image for the brand

Episode Timeline

·      00:51 - Are you a coffee or tea drinker?

·      01:06 - Do you have any favorite cup of teas?

·      02:15 - Can you summarize your expertise?

·      04:15 - What are some misconceptions about Twitter?

·      05:21 - How do PR pros implement brilliant strategies for Twitter?

·      08:22 - Should PR pros use the community feature on Twitter?

·      11:13 - Is it worth PR pros’ time to use Twitter spaces?

·      13:48 - Can you help people understand what's ongoing with the "new" Twitter?

·      17:44 - Using your phone is great for video 20:02 - Talking about Twitter Blue

·      21:56 - Are Twitter Chats still viable?

·      23:50 - Making sure your Twitter chat has a point to your business

·      25:39 - What do you think the future of Twitter is going to be?

·      27:08 - Talking about Vine

·      27:46 - Fun question: What is your favorite feature on Twitter?

·      29:36 - Where can people find you online?

·      29:53 - Final thoughts

Our Guest Today:

●      Melissa Hariri was our guest today.

Subscribe and Leave a 5 Star Review: https://pod.link/1496390646

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

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