GRC PR 360

In this episode of PR 360, Brett Deister and Brianne Garrett discuss storytelling and how it can be used to communicate with customers and employees. Garrett shares her experience as a journalist and editor, and offers tips on how to craft effective stories. In the conversation, the speaker discusses the importance of telling stories with intention. They note that stories which align with the goals of the journalist and are authentic in portrayal are more likely to be successful. They also emphasize the importance of transparency in both journalism and PR. The conversation discusses the importance of multicultural storytelling in PR, and how it can be used to connect with underrepresented communities. It also touches on the importance of being data driven when creating campaigns, and how to prioritize different goals when creating multiple campaigns.

Episode Timeline

00:59 - Are you a coffee or tea drinker?

01:34 - Inflation and coffee

01:49 - Can you summarize your expertise?

02:35 - What are some effective ways of telling a story

03:30 - Should PR pros focus in on the multicultural aspect?

04:57 - How do PR pros make sure the story is the right fit?

06:01 - Should PR pros do multiple campaigns?

07:49 - How should PR pros pitch journalists?

09:46 - What tools should PR pros and should they avoid mass emailing?

11:14 - Should press releases have additional content?

12:21 - Add bullet points and helpful tips to the message?

12:57 - What has been some of the worst pitches you've gotten?

14:10 - Bad pitches goes into spam?

14:34 - Are there ways to avoid doing a bad pitch?

15:48 - Fun question: what story do you wish you would have written?

17:01 - Any other story highlights?

17:55 - Where can people find you online?

18:28 - Final thoughts

Our Guest Today:

·     Brianne Garrett was our guest today.

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This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!

Episode Timeline

·      00:56 - Are you a coffee or tea drinker?

·      01:09 - Are there any specific coffees that you like?

·      01:44 - Can you summarize your expertise to our listeners?

·      02:17 - What are the benefits of crafting a personal brand?

·      03:53 - How should someone craft their personal brand?

·      06:08 - The toughest questions are figuring out the "why?"

·      08:17 - Should you add the "why" to choosing social media platforms?

·      10:17 - Even podcasters, in the beginning, hate the sound of their voice.

·      11:00 - It's always the first time you start it buys you.

·      11:25 - What mistakes should people avoid with their personal brands?

·      13:32 - Just like podcasts, your personal brand should have a niche.

·      15:42 - Do you recommend any tools for content?

·      21:03 - Recommend Davinci Resolve free version.

·      22:37 - Subscription models

·      23:13 - Finding alternatives to Adobe suite.

·      24:43 - Should you create a persona for your personal brand?

·      28:16 - Nobody likes perfect characters, so you should not be perfect?

·      29:28 - Using Joseph Campbell's Hero's Journey.

·      34:56 - Discern when and how you should apologize.

·      37:11 - What do you think personal branding is going to look like in the next five years?

·      41:43 - Discussing Web3

·      42:12 - Being careful with cryptocurrency

·      43:11 - Fun question: If you had nothing to do all day, how would you relax?

·      45:33 - Where can people find you online?

·      46:02 - Final thoughts

Our Guest Today:

·     Christine Gritmon was our guest today.

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In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson:

Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.  

Episode Timeline

·      01:06 - Are you a coffee or tea drinker?

·      02:26 - Can you summarize your expertise?

·      03:30 - Have we seen a change in the health and wellness industry?

·      04:59 - What messaging has been resonating with your target audience?

·      07:27 - The snake oil effect? 08:32 - It's all about the wording?

·      09:15 - What has been the most impactful content?

·      10:30 - Internal comms were in the limelight for the past two years?

·      11:56 - What have you seen for video content?

·      13:14 - Do you see a transition from links to quality content?

·      14:37 - Is this Google's way of combating low-quality content?

·      15:14 - How have events changed in your industry?

·      16:53 - Are you going to see events including LinkedIn audio?

·      18:56 - Social audio is a niche?

·      19:59 - Could healthcare brands use short or long videos?

·      20:55 - Fun question: If you could create a health and wellness company, what would you create?

·      23:17 - Where can people find you online?

·      23:31 - Final thoughts

Our Guest Today:

·     Pearson Brown was our guest today.

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Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!

Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.

Episode Timeline

·      [01:05] Are you a coffee or tea drinker?

·      [01:10] Any favorite brands?

·      [01:51] Can you summarize your expertise?

·      [02:36] Can you give a brief overview of what SEO is all about?

·      [03:59] Can you tell us the difference between UA and GA4?

·      [06:05] Does GA4 combine mobile and desktop searches?

·      [07:27] What has changed in SEO in the past year?

·      [09:56] Should PR pros start to care about video searches?

·      [12:17] Will Google separate searches into shorts and longs (video)?

·      [14:39] How can small businesses create effective strategies?

·      [13:25] How can PR pros be effective at link building?

·      [15:43] Should PR pros care about Google My Business pages?

·      [17:37] How has the slow elimination of cookies changed SEO?

·      [18:53] Could the blockchain help with tracking?

·      [19:49] What's your opinion on the other SEO companies?

·      [23:06] What is the future of SEO look like?

·      [23:56] Will SEO get more content based?

·      [25:51] If you could create a new way of doing SEO, what would it be?

·      [26:41] Where can people find you?

·      [27:31] Final thoughts

·     Eric Seropyan was our guest today.

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Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen:

Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses.

Episode Timeline

·      [01:10] Are you a coffee or tea drinker?

·      [01:25] Any specific kind of green tea?

·      [02:03] Can you summarize your expertise?

·      [03:05] How do PR pros create content without going crazy?

·      [04:47] Should PR pros split between longs and shorts (video)?

·      [06:13] Are we seeing Meta only chasing trends?

·      [09:11] How will this change affect brands?

·      [10:41] Is it good or bad that Meta is only chasing after TikTok?

·      [13:05] How should brands use shorts?

·      [14:39] How can small businesses create effective strategies?

·      [16:39] Should we be choosy on our content and platform?

·      [18:47] Pick and choose your trends.

·      [19:27] Could you share three important tips?

·      [22:09] Take a break and don’t silo yourself.

·      [22:58] What is going to shape the future of social media?

·      [24:41] The future will be shaped by the future generations?

·      [25:29] Fun question: If you could create a new social media persona, what would it be?

·      [27:22] What characters do you usually create in DnD?

·      [28:12] Where can people find you?

·      [28:37] Final thoughts

·     Jon-Stephen Stansel was our guest today.

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Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. Momina is a freelancer with expertise in email newsletters and blog posts

Episode Timeline

·      [01:20] Are you a coffee or tea drinker?

·      [01:35] Do you have any favorite teas?

·      [02:11] What is truck driver tea?

·      [02:33] Can you summarize your expertise?

·      [03:33] Should PR pros create blog posts in 2022?

·      [05:14] Where should businesses post their blog posts?

·      [06:40] Should you add different forms of content to your blog post?

·      [09:14] Are we going to see long-form and short-form blog posts?

·      [10:53] How do you get started writing a blog post?

·      [12:13] How important are email newsletters for brands?

·      [11:22] Have PR pros had to create a different way to do product launches?

·      [12:57] Have strategies changed regarding internal communications?

·      [14:15] What type of content is the most engaging for email newsletters?

·      [16:35] What type of stats do you look at for email newsletters

·      [17:47] Are there any strategies for getting the highest open rates?

·      [19:20] Keep people curious?

·      [20:14] Will there be anything that replaces email newsletters or blog posts?

·      [21:46] What is your pet peeve when it comes to email newsletters?

·      [23:15] Do not be boring or unoriginal

·      [23:24] Fun question: What blog post do you wish you would have written?

·      [24:00] Where can people find you?

·      [24:27] Final thoughts

·     Momina was our guest today.

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In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees:

Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products.

Show Notes

·      [00:45] Are you a coffee or tea drinker?

·      [01:21] Is it espresso and tonic water?

·      [01:46] It’s an elevated Americano?

·      [02:01] Can you summarize your expertise?

·      [03:00] How has PR changed in the networking industry?

·      [04:54] Is there messaging for supply shortages?

·      [06:16] Adding graphics and timelines to your supply shortage messages?

·      [06:57] How do press releases differ from B2C and B2B?

·      [09:19] Technical vs. somewhat technical press releases?

·      [10:07] Do you have any useful tips for PR pros that are working in B2B space?

·      [11:22] Have PR pros had to create a different way to do product launches?

·      [12:57] Have strategies changed regarding internal communications?

·      [14:05] Is part of it creating different forms of content?

·      [15:21] Empathy and participation for internal communications

·      [15:47] Do you think PR pros are spending more time on internal communications?

·      [17:08] Should PR agencies start to do internal communications?

·      [18:01] Is the great pivot still happening?

·      [18:58] Do some social networks work better for product launches?

·      [21:33] Should PR pros try to find the next trend?

·      [22:38] Fun question: What is one innovation you would like to see in the PR industry?

·      [24:04] Getting a more holistic metric?

·      [25:04] Final thoughts

·     Asees Singh was our guest today.

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt:

Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activations. Other professional experiences include finance, international business, and project management. He received an MBA from the Marshall School of Business at the University of Southern California.

Show Notes

·      [01:25] Are you a coffee or tea drinker?

·      [01:58] Can you summarize your expertise?

·      [03:24] How has product marketing changed since the pandemic?

·      [05:32] How has inflation hurt SaaS industry?

·      [07:37] New way to charge customers?

·      [08:15] New way to message for the SaaS industry?

·      [09:19] Are we getting more creative in product marketing?

·      [11:44] The press release of content effect.

·      [12:29] Using a variety of different content and platforms for content marketing?

·      [14:02] Are we going to see more product marketers scale down products due to inflation?

·      [16:05] What’s going to be the future of product marketing?

·      [17:24] Fun question: If budget was unlimited what would you spend it on for product marketing?

·      [18:06] Final thoughts

·     Brandt Hill was our guest today.

Episode Length: 18:58

Thanks so much for tuning in. Join us again next week for another episode!

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In this week’s PR 360, we talk with Stephanie Solomon about writing books, self-publishing, purpose over profit, and more! She is a coach, hypnotherapist, and author.

More of an "about me" would be an entrepreneur of all sorts. Stephanie owns a travel franchise, works full-time at an orthodontic office, and is a part-time coach in the dental field. She's also a hypnotherapist, helping people with anxiety and addictions. Last, Stephanie writes children's books that she donates a portion to the breast cancer research and education, children with cancer, and her pending 501c3 called Luna's Light.

Show Notes

·      [01:20] Are you a coffee or tea drinker?

·      [01:30] Any favorite coffee creamers?

·      [01:51] Can you summarize your expertise?

·      [02:27] What is your writing process?

·      [04:24] How has your writing process changed for future books?

·      [05:57] How can they implement this in their own life?

·      [07:06] Do you have strategies to get book reviews?

·      [09:17] How did you write three books?

·      [13:32] Do you think writers should self-publish?

·      [16:00] Finding a platform built for indie authors?

·      [18:57] Learning through failure.

·      [19:38] Can you explain purpose over profit?

·      [24:20] How do you manage writing books and work on other projects?

·      [26:57] Fun question: What is one book you think everyone should read once?

·      [28:32] Final thoughts

·     Stephanie Solomon was our guest today.

Episode Length: 29:43

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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In this week’s PR 360, we talk with Kelly Lam, Founder of The Whole Purpose and Wellness Expert, about wellness communication, events, dogs, healthy competition, and more!. A little about Kelly:

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that offers individuals and corporations an innovative approach to physical and emotional wellbeing through mindful wellness and purposeful communication. The Whole Purpose creates customized wellness programs for corporations and hosts community wellness events, all driven by Kelly’s passion to help others live healthy lives.

Show Notes

·      [01:32] Are you a coffee or tea drinker?

·      [02:17] Can you summarize your expertise?

·      [03:24] How does wellness communication differ from traditional communication?

·      [04:08] How can PR pros implement this into their company?

·      [05:17] How can they implement this in their own life?

·      [05:59] Is wellness more difficult when many people are working from home?

·      [07:26] Does planned events help with wellness?

·      [09:09] How can PR pros persuade their companies to commit to wellness and wellness communication?

·      [10:00] Making events as accessible as possible?

·      [10:53] What are some tips for PR pros to start wellness communication?

·      [12:33] Having a healthy competition using Google and Apple health?

·      [13:54] Dogs and kids help with wellness.

·      [14:34] What is the future of PR when it includes wellness?

·      [22:05] Are there nonprofits that PR pros can work with for wellness initiatives?

·      [24:22] Fun question: If you could write a book about anything, what would you write?

·      [25:06] Final thoughts

·     Kelly Lam was our guest today.

Episode Length: 27:13

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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