GRC PR 360

On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more!

Show Notes

·      [01:09] Are you a coffee or tea drinker?

·      [01:20] Any favorite coffee or tea brands?

·      [01:43] Can you summarize your expertise?

·      [02:16] What should PR pros know about organic reach in 2022?

·      [02:58] Are there any tips or advice for using organic reach with paid reach?

·      [03:46] When talking about collaboration is that with influencers or your team?

·      [04:58] How do you not keep yourself from being siloed?

·      [06:28] Can working with influencers help your organic and paid reach?

·      [07:11] Could you use employee influencers for organic reach?

·      [08:31] What has changed in influencer marketing?

·      [11:20] How do you find the right influencer?

·      [12:43] How do you start the collaboration process?

·      [14:12] How do you define a good influencer campaign?

·      [15:18] What is the future of influencer marketing?

·      [16:18] Is social audio going to be apart of organic reach?

·      [18:07] Would this be based on your industry, too?

·      [19:43] Fun question: If you were not a PR pro, what profession would you be in instead?

·      [20:04] Favorite thing to bake?

·      [20:46] Final thoughts

·     Kaitlin Rodriguez was our guest today.

Episode Length: 21:58

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.

Show Notes

·      [01:26] Are you a coffee or tea drinker?

·      [01:49] Any favorite coffee or tea brands?

·      [02:35] Can you summarize your expertise?

·      [04:38] How popular is the podcast industry?

·      [09:44] What should brands know about starting a podcast?

·      [13:37] What should brands know about podcast ads?

·      [17:05] What’s the most important analytics for podcasting?

·      [20:07] How important is YouTube to podcasting?

·      [24:06] What’s your opinion on social audio?

·      [26:38] How do social audio and podcasting work together?

·      [29:09] What’s going to lead us to the next phase of podcasting?

·      [31:59] Podcasts and monetizing

·      [33:03] A mix of independent and branded podcasts.

·      [34:29] Fun question: If you could create a new podcast hosting site, what features would it have?

·      [36:48] Final thoughts

·     Dave Lee was our guest today.

Episode Length: 41:23

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.

Show Notes

·      [01:14] Are you a coffee or tea drinker?

·      [01:53] Can you summarize your expertise?

·      [03:09] How has crisis comms changed over the years?

·      [05:38] How do PR pros manage a crisis for a crowd?

·      [07:18] When is it the right time to comment on a customer’s complaint?

·      [09:23] Understand who you’re talking to first.

·      [10:05] Understand the situation first before name-calling.

·      [11:32] How can social media help in a time of crisis?

·      [13:36] How should companies deal with political issues?

·      [15:53] Can social audio help with managing a crisis?

·      [17:38] Should PR pros create an audio release with their press release?

·      [18:17] What are your thoughts on live streaming during a crisis?

·      [21:26] How can brands minimize their reputation hit during a crisis?

·      [23:39] Who will be the person to manage the accountability?

·      [25:43] Should brands use employee influencers for accountability?

·      [27:46] Can brands have an internal and external crisis at the same time?

·      [28:17] What crisis should PR pros be aware of for the future?

·      [30:13] Add inflation to the crisis list.

·      [31:39] Fun question: Who would you like to interview for your podcast?

·      [33:16] Final thoughts

·     Molly McPherson was our guest today.

Episode Length: 34:56

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?

Show Notes

·      [01:17] Are you a coffee or tea drinker?

·      [02:41] Can you summarize your expertise?

·      [03:15] How has crisis comm changed over the years?

·      [04:42] How does corporate crisis impact a company's reputation?

·      [05:55] Is there any way to de-escalate bad brand reputation?

·      [07:39] How should PR pros create a crisis plan in a post-pandemic world?

·      [09:05] Should you have a hard copy and a digital copy of a crisis plan?

·      [10:08] What are some key tips to successfully manage a crisis?

·      [11:17] Should we think of brand reputation and crisis management as yin and yang?

·      [12:51] How do PR pros manage a good reputation with their customers?

·      [14:14] Is there a way to minimize cancel culture during a crisis?

·      [16:16] How can PR pros manage the soft assets of brand reputation?

·      [18:07] Is there anything that PR pros should avoid when talking about brand reputation?

·      [20:14] How do you skirt the line between telling the truth and company’s secret?

·      [21:58] How can PR pros repair trust?

·      [23:28] Should PR pros add cancel culture to their crisis plan?

·      [25:07] What’s the future of brand reputation?

·      [27:21] Do you think there will be any impact with Web3?

·      [28:48] Fun question: What strategies would you like done away within crisis comm?

·      [30:00] Final thoughts

·     Bill Coletti was our guest today.

Episode Length: 31:01

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!

Show Notes

·      [01:20] Are you a coffee or tea drinker?

·      [01:27] Any specific chia brands?

·      [01:55] Can you summarize your expertise?

·      [02:59] How can brands invest in customer experience?

·      [05:12] Can brands overinvest in customer experience?

·      [07:16] Have PR pros created the best customer experience?

·      [08:29] How can Web3 fit in with the customer experience?

·      [09:49] Can Web3 and Web2 work in conjunction?

·      [10:29] What is required for investors to build a strong community?

·      [13:30] How transparent should PR pros be?

·      [18:24] How can PR pros build a customer experience advisory board?

·      [21:32] We’re talking about a customer representative board?

·      [21:51] How do you manage cancel culture with customer experience?

·      [25:05] Can AI bots help with customer experience?

·      [26:58] Fun question: What is the most surprising feature from social media?

·      [27:33] Final thoughts

·     Evan Hamilton was our guest today.

Episode Length: 29:05

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her.

Show Notes

·      [01:24] Are you a coffee or tea drinker?

·      [01:37] Any specific tea brands?

·      [01:59] Can you summarize your expertise?

·      [03:31] How can freelancers show off their expertise on social media?

·      [04:54] Find the right social network to show off your work.

·      [05:42] How is Upwork taking the lead in the freelance industry?

·      [07:16] Have you seen better conversion rates on TikTok?

·      [08:22] Have you seen better organic reach on TikTok?

·      [08:46] Is social audio in the content strategy?

·      [09:38] What is your opinion on Clubhouse?

·      [11:09] What is your advice for struggling social media managers?

·      [12:51] Need a “bucket” system for social media content?

·      [14:20] What features would you like social media companies to implement?

·      [15:56] What is the future of social media?

·      [16:51] What do you think of Web3?

·      [17:40] Is the community aspect of Web3 something PR pros should continue to focus on?

·      [18:27] Are we going to see more brands doing live streaming?

·      [19:57] Fun question: What is the most surprising feature from social media?

·      [21:04] Final thoughts

·     Kirsten Agnello-Dean was our guest today.

Episode Length: 22:00

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.

Show Notes

·      [01:08] Are you a coffee or tea drinker?

·      [01:40] Can you summarize your expertise?

·      [02:20] Has the implementation of Twitter Spaces made Twitter Chat less popular?

·      [03:32] How can brands use Twitter Spaces Effectively?

·      [04:54] Should brands use their employee influencers for their Twitter Spaces?

·      [05:50] Are we going to see more social audio content from brands?

·      [06:35] Are there better social media platforms for authors?

·      [07:14] Is there a way to use Clubhouse well?

·      [08:02] How can B2B companies use these features?

·      [09:01] Is written content still important?

·      [10:26] Blog posts and podcasts are evergreen content.

·      [11:19] What are your thoughts on Web3?

·      [12:22] Are there any ways to implement some of Web3?

·      [13:35] Are we going to see a return of physical events?

·      [15:25] Or are we going to see a more hybrid approach?

·      [16:40] Doing live stream events requires a different approach for PR pros?

·      [18:12] Quality of quantity?

·      [18:48] Could PR pros use a mixture of short-form and long-form content to answer questions?

·      [19:57] Ways of using short-form and long-form content.

·      [20:11] Fun question: What is one feature you would like Twitter to implement?

·      [22:14] Thoughts on Twitter downvote.

·      [23:02] Final thoughts

·     Michelle Garrett was our guest today.

Episode Length: 24:13

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community.

Show Notes

·      [00:46] Are you a coffee or tea drinker?

·      [01:28] What are your favorite tea brands?

·      [02:00] Can you summarize your expertise?

·      [06:28] How has marketing changed for books?

·      [08:54] What have you found to be the best marketing for books?

·      [10:26] Are there any good practices to getting people to review your book?

·      [13:39] Are there better social media platforms for authors?

·      [17:17] Should we be using Shorts (video) for quick answers?

·      [19:29] Are we going to see a return to book signings at book stores?

·      [22:40] Are book signings going to become book experiences?

·      [24:26] Using NFTs and Web3 to create a community?

·      [25:54] Experimenting with Web3

·      [27:24] Is Web3 and subscription models helping self-publishing authors?

·      [28:41] Any new trends coming from the book publishing industry?

·      [30:05] Fun question: If you could be any character from any book, what character would you be?

·      [31:24] Final thoughts

·     Shana Bull was our guest today.

Episode Length: 33:38

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media.

Show Notes

·      [01:18] Since we’ve spoken, have you tried any new coffee?

·      [04:29] Can you summarize your expertise?

·      [11:56] Why Clubhouse is not as good as podcasts.

·      [13:24] What Clubhouse needed to do to keep being popular.

·      [15:06] Why Clubhouse needed to look at the Twitch model.

·      [16:33] Could social audio be good for specific industries?

·      [18:04] How are businesses going to pivot if Twitter launches the down vote feature?

·      [18:56] How can brands adjust to live streaming and Tiktok?

·      [23:56] What’s your opinion on Web3?

·      [28:45] Discussing NFTs

·      [31:09] How some industry could use NFTs?

·      [32:06] What are some simple changes our listeners can make to their outbound communications?

·      [35:36] Where do you see social media going in the next five years?

·      [42:03] Fun question: If you could create a new digital art, what would it be?

·      [42:41] Final thoughts

·     Neal Schaffer was our guest today.

Episode Length: 44:57

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.

Show Notes

·      [01:02] Are you a coffee or tea drinker?

·      [01:27] Can you summarize your expertise?

·      [02:21] What is the benefit of being proactive in client and media relations?

·      [03:27] Do you have any advice for being proactive?

·      [04:35] What is beneficial for you and your client addressing key issues?

·      [05:33] Can you overreact to an issue?

·      [06:58] Basically have the discernment to know what to do?

·      [07:32] Why is taking longer than 48 hours send a subtle message that you don’t prioritize your media client?

·      [08:54] How do PR pros remind themselves about replying to the media?

·      [10:01] What are your thoughts about setting reasonable expectations?

·      [11:20] What are common mistakes PR pros make?

·      [13:00] What are some simple changes our listeners can make to their outbound communications?

·      [14:25] Why is it important to go the extra mile?

·      [15:26] What’s the future of media relations?

·      [17:19] How can PR pros tackle misinformation?

·      [18:54] Fun question: If you could create a virtual assistant for PR pros, what features would it have?

·      [19:14] Final thoughts

·      Justin Goldstein was our guest today. Learn more about Press Record Communications.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●     If you want to get involved, leave us a comment!

●     Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.