GRC PR 360

We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you.

Show Notes

·      [01:38] Are you a coffee or tea drinker?

·      [01:47] Can you summarize your expertise?

·      [03:33] Why did you decide to pursue a career in PR?

·      [05:32] Do you have any tips for PR pros in using TikTok?

·      [10:22] Have you seen a boon all year round with Esports?

·      [11:06] Have you seen differences in the way they consume content in regards to generation?

·      [12:52] Do you intend to use NFTs?

·      [13:57] Do you have any tips for PR pro on how to create video content?

·      [16:31] How do you keep everything straight with content management?

·      [18:16] Will you utilize social audio and podcasts?

·      [19:25] What’s in store for the future of content creation?

·      [21:25] Fun question: If you could be a NHL pro player for the Ducks, what position would you play?

·      [22:26] Final thoughts

·      Adam Brady was our guest today. Learn more about Anaheim Ducks.

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We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you.

Show Notes

·      [01:05] Are you a coffee or tea drinker?

·      [01:32] Can you summarize your expertise?

·      [02:51] Why did you decide to pursue a career in PR?

·      [04:09] What is GRC’s Tiger Team?

·      [05:14] What is your role in the Tiger Team?

·      [06:11] Why is it important to give back to your community?

·      [09:37] Have you seen any positive impact with your employees of Tiger Team?

·      [10:35] Is Tiger Team going to try out anything new?

·      [11:51] Have you seen any PR agency try to emulate Tiger Team?

·      [12:39] Final thoughts

·      Melinda Pham was our guest today. Learn more about Global Results Communications.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.

Show Notes

·      [00:56] Are you a coffee or tea drinker?

·      [01:35] Can you summarize your expertise?

·      [03:03] What do startups miss when it comes to marketing their products?

·      [05:38] Where do you find the equilibrium in marketing?

·      [10:18] How have product announcements changed since 2020?

·      [12:56] It sounds like sustainable marketing?

·      [16:12] Do you see business getting into podcasting in 2022?

·      [19:55] What’s your take on drop-in/drop-out audio?

·      [22:08] Is it getting hard for PR pros to produce content?

·      [25:26] How can engineer marketing, sustainability marketing, and employee influencer all come together?

·      [27:52] We are seeing a new way of marketing?

·      [28:30] Fun question: What product would you like a company to make?

·      [29:30] Final thoughts

·      Corey Haines was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.

Show Notes

·      [01:17] Are you a coffee or tea drinker?

·      [02:32] Can you summarize your expertise?

·      [04:03] What have been the bigger themes in brand credibility?

·      [07:03] How can brands avoid that credibility hit?

·      [09:30] How do brands stay on top of everything and keep a good standing online?

·      [12:47] What’s going to be the biggest threat to credibility?

·      [15:48] Is there any way for brands to avoid cancel culture?

·      [18:14] Is social good and cancel culture leading us into a more neutral stance?

·      [20:08] Should PR pros create a credibility plan?

·      [29:42] Do you have any other tips for brands to keep their credibility good?

·      [33:31] Fun question: If you could create a tool to make brand credibility easy, what features would it have?

·      [37:04] Final thoughts

·      Brian Hart was our guest today. Learn more about Flackable.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create.

Show Notes

      [00:42] Are you a coffee or tea drinker?

      [01:19] Can you summarize your expertise?

      [02:20] AI seems to become more and more important for PR pros and marketers?

      [03:55] When you say, “language,” does that mean something like JavaScript?

      [05:15] How can PR pros effectively use AI?

      [08:04] It’s automation with oversight?

      [09:58] Is the reason to use AI content because SEO is getting more difficult?

      [11:39] What content is going to be popular in 2022?

      [12:49] Are we going to see less written content?

      [14:04] What’s your opinion about the new audio channels?

      [15:21] What content is going to be successful in 2022?

      [17:13] Fun question: If you could create a fun personality for AI, what would it be?

      [18:19] Final thoughts

      [18:53] What excites you about the future of AI?

• John Cass was our guest today. Learn more about AIContentGen Inc.

• Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Tyllah, Founder and CEO of Touched By Ty Creative Agency and PrintGami about social media, podcasting, and content. We discuss how to build your brand on social media, what’s the best way to do it, trends, and more! If you are a small business owner or just getting into social media, this episode is for you!

Show Notes

      [00:56] Are you a coffee or tea drinker?

      [01:49] What’s the best coffee drinker you’ve tasted?

      [04:28] Businesses should only weigh in on non-controversial topics?

      [07:53] How do you see businesses incorporating podcasting into their marketing plan?

      [10:53] Where do you think the drop-in/drop-out audio is going?

      [12:13] Twitter spaces could be a new version of AMA’s?

      [12:46] Do you think Twitter Spaces will last longer than?

      [16:36] Do you have any tips for small businesses to understand Twitter?

      [21:07] Do you think written word content is dying?

      [25:41] If you could create a parody Twitter account, what would it be?

      [27:52] Final thoughts

• Tyllah was our guest today. Learn more about Touched by Ty.

• Thank you for tuning in! Join us again next week for another episode!

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We have a fun twist in this episode! Global Results Communications' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to!

Show Notes

·      [01:13] Are you a coffee or tea drinker?

·      [01:39] What’s the best coffee drinker you’ve tasted?

·      [02:15] How did you get into podcasting?

·      [03:15] How has the podcasting industry changed over the years?

·      [05:05] Did you have formal training in audio?

·      [06:16] Is it easier to find guests for your podcast?

·      [07:24] When do you tend to listen to podcasts?

·      [08:15] What is one thing you did not expect hosting PR 360?

·      [09:47] What are your favorite PR 360 episodes?

·      [11:51] What have you from your guest about the “year(s) of the pivot?”

·      [14:54] What have you noticed hosting PR 360 about PR and any tips?

·      [19:21] What are your tips for people getting into podcasting?

·      [21:21] What are you looking forward to in the next 100 episodes?

·      Brett Deister was our guest today. Learn more about Digital Coffee.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential.

Show Notes

·      [00:50] Are you a coffee or tea drinker?

·      [01:27] Can you give a brief overview about your expertise?

·      [03:11] How have you enhanced the tech and investment side of Bloomberg?

·      [05:23] How do you leverage open source for Bloomberg?

·      [07:50] How do you do influencer marketing within Bloomberg?

·      [13:04] What advice do you for PR pros doing influencer marketing within their own company?

·      [16:24] Should PR pros be creating guidelines for influencers?

·      [19:19] Employee influencers gives another avenue for content?

·      [22:15] What have you learned from doing Innovation Communication at Bloomberg?

·      [27:52] Fun question: What is one of the most interesting stories from Bloomberg?

·      [30:44] Final thoughts

·      Chaim Haas was our guest today. Learn more about Bloomberg and its engineers.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more!

Show Notes

·      [01:09] Are you a coffee or tea drinker?

·      [01:34] Can you summarize your expertise?

·      [04:00] How can small marketing teams use content to market to their audience?

·      [06:23] Are there any types of tools you use?

·      [09:33] Is there a way for PR pros to develop guidelines for the content?

·      [13:41] What is the most effective content for SaaS?

·      [16:18] Has content gotten more complex?

·      [19:09] Focus on what your business is good at and what content works?

·      [19:32] How should marketing teams help their startups?

·      [25:16] What does the future look like?

·      [28:27] Fun question: What is one thing you would like to change in the SaaS industry?

·      [29:25] Final thoughts

·      Lucy Hitz was our guest today. Learn more about Ally.io.

Thanks so much for tuning in. Join us again next week for another episode!

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