GRC PR 360

We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.

Show Notes

·      [00:52] Are you a coffee or tea drinker?

·      [01:38] Can you give a brief overview of your expertise?

·      [02:35] Are we going to see influencer marketing become more niched?

·      [04:11] So, influencers will use their own website more than social media?

·      [04:45] Is it going to be harder for PR pros to find influencers?

·      [05:59] Are we seeing a greater diversification of influencers?

·      [07:27] What shifts are we seeing in the social media industry?

·      [11:13] Photographers seem to be given the bad break when it comes to Instagram?

·      [14:12] Do you see drop-in/ drop-out audio and video being the dominant content?

·      [16:10] It is more that we are seeing a symbiotic relationship between audio and video?

·      [17:05] Are we going to see Clubhouse strategies similar to what Twitch steamers are doing?

·      [23:15] Are there any best practices for getting influencers?

·      [28:28] What is the future of influencer marketing?

·      [18:42] Are we seeing PR pros finding their niche within influencers?

·      [33:34] Fun question: If you could start over a be an influencer, what industry would you want to be in?

·      [34:23] Final thoughts

·      Lia Haberman was our guest today. Learn more about Fit Body App.

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We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry.

Show Notes

•[00:56] Are you a coffee or tea drinker?

•[01:28] Can you summarize your expertise?

•[02:42] How PR pros use data effectively?

•[05:13] How do you get the most out of polling when people have a tendency to lie?

•[07:59] Could you use Twitter Polls?

•[09:39] By using Twitter polls, could PR pros figure out what polls to use?

•[11:51] Should polling get more niche?

•[14:00] Do you think having anonymity helps get better answers?

•[16:40] How can PR pros use polls to create content?

•[18:36] When your company has a mistrust issue with the public, how do you get the best results?

•[23:13] What is the future of data collection?

•[27:59] Fun question: What poll question of poll fundamentals would you like to change?

•[30:49] Final thoughts

People and Companies, We Mentioned in the Show

•Peter Shafer was our guest today. Learn more about Everest Communications.

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We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.

Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [01:17] Can you give a brief overview about your expertise?

·      [02:24] How Digital PR changed since the pandemic?

·      [03:26] How important is SEO link building?

·      [04:22] What should you not do with link building?

·      [05:02] What do you do with no link back or do not track links?

·      [05:42] What’s the impact of content on SEO?

·      [06:00] Has PR pros shifted more to content because it’s easier to understand?

·      [06:40] Has consumer behavior changed since the pandemic?

·      [09:09] How can Digital PR pros become successful in their link building and content?

·      [10:07] How can traditional PR pros make the transition to Digital PR?

·      [11:16] Has audio content become more important to SEO?

·      [12:33] What is the future of Digital PR?

·      [14:09] Do you think influencer marketing will become more platform specific?

·      [14:31] Do you use any tools for SEO?

·      [14:58] Fun question: If you could create a new feature for Digital PR what would it be?

·      [15:59] Final thoughts

·      Alice Wilks was our guest today. Learn more about Fibre Marketing.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.

Show Notes

·      [01:46] Are you a coffee or tea drinker?

·      [03:15] Can you give a brief overview about your expertise?

·      [04:36] What does the photography industry look like right now?

·      [06:40] Should photographers switch back to Flickr?

·      [08:14] What’s your take on the DSLR market?

·      [09:51] How has PR and social media evolved?

·      [18:48] Should brands start their own podcasts?

·      [21:05] What’s your opinion clubhouse?

·      [23:44] Should we mirror tactics from Twitch to Clubhouse?

·      [27:34] How should PR pros figure out a “formula” for video?

·      [30:16] PR pros need to find that difference in their videos?

·      [34:10] What is your obsession in your business?

·      [35:23] How should PR pros figure out this multi-channel strategy for content?

·      [39:20] Fun question: How would you approach the future or photography?

·      [44:01] Final thoughts

·      Deevo was our guest today. Learn more about Sprout Connectors.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.

Show Notes

·      [01:01] Are you a coffee or tea drinker?

·      [02:45] Can you summarize your expertise?

·      [04:59] How did your team create these cultural moments?

·      [08:32] Did you use tools to listen to those touch points?

·      [10:50] Do you listen to some social networks more than others?

·      [12:30] How do you enact those cultural phenomena?

·      [14:52] Is there a way of figuring out course corrections?

·      [16:37] How do you continue to keep Taco Bell on trend?

·      [18:15] How has the pandemic changed the way Taco Bell does earned media?

·      [21:23] How should young PR pros be successful in today’s industry?

·      [26:29] Should young PR pros be a part of PRSA and PRSSA?

·      [27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?

·      [28:53] Final thoughts

·      Matt Prince was our guest today. Learn more about Taco Bell.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!

Show Notes

·      [00:56] Are you a coffee or tea drinker?

·      [01:42] Can you summarize your expertise?

·      [03:35] What do brands need to know to be in good standing in social media?

·      [07:22] What are some of the new trends coming to social media?

·      [09:54] Should companies get into drop-in, drop-out audio?

·      [13:58] How and when should PR pros strategize how to use apps like Clubhouse?

·      [16:33] Is it a “wait and see” approach for brands on Clubhouse?

·      [17:35] What happens to pictures once Instagram fully moves away from that medium?

·      [19:29] How can a PR pro get the right information about new updates to social media?

·      [22:15] How do PR pros keep the content vertical in order?

·      [25:43] How should PR pros care about their personal brand?

·      [30:59] How do PR pros do great work while working from home?

·      [35:42] Fun question: If you could recreate your personal brand, how would you do it?

·      [37:05] Final thoughts

·      Tressa Robbins was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.

Show Notes

·      [00:40] Are you a coffee or tea drinker?

·      [01:20] Can you give a brief overview about your expertise?

·      [02:48] What does it take to create a successful digital strategy?

·      [04:29] How do leaders create the vision for the digital strategy?

·      [05:25] How do you PR leaders successfully sell their vision to their employees?

·      [06:55] When the strategy is not going well, what should leaders do to tweak it?

·      [09:45] Should there be a internal crisis plan for digital strategy?

·      [10:44] How can leaders stay ahead of digital trends?

·      [11:56] Should PR pros use RSS feeds?

·      [12:49] Should PR pros partake in these digital trends?

·      [13:40] Should PR pros incorporate new digital trends into their strategy?

·      [15:31] Is there a way to convince your bosses about using new digital trends?

·      [17:22] Start smart then prove it works?

·      [17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be?

·      [19:04] Final thoughts

·      Dan Fiehn was our guest today. Learn more about Incited.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.

Show Notes

·      [00:46] Are you a coffee or tea drinker?

·      [01:35] Can you summarize your expertise?

·      [03:06] How do PR pros accurately measure?

·      [04:38] What is better engagement or reach?

·      [07:14] Is PR and influence marketing about finding your niche?

·      [10:09] How important is mixing content with SEO?

·      [11:27] What are the missteps PR Pros make with SEO?

·      [13:33] How has the pandemic changed the way PR Pro relies more on digital?

·      [16:45] Does the way PR Pros listen change from industry to industry?

·      [19:48] How do PR pros get to understand their customers more?

·      [23:05] What are some other tools to track for PR pros?

·      [25:44] Fun question: If you could revolutionize PR, how would you do it?

·      [27:02] Final thoughts

·      Stella Bayles was our guest today. Learn more about CoverageBook.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.

Show Notes

·      [00:51] Are you a coffee or tea drinker?

·      [03:28 ] Can you give an overview of your expertise?

·      [05:42] What is an effective crisis comm plan?

·      [09:13] How has the pandemic changed crisis comm plans?

·      [11:58] How do PR pros tell the difference between a crisis and an issue?

·      [13:18] Is there a way to judge the severity of a crisis?

·      [14:40] How can PR pros reason with those people that are upset?

·      [16:07] Should PR pros appeal to the emotion or logic?

·      [18:03] What are some things to avoid when writing a crisis plan?

·      [20:23] Are there any groups of people that will not be reached?

·      [23:33] What does the future of crisis comm look like?

·      [25:44] Fun question: If you could automate crisis comm, where would you automate it?

·      [26:59] Final thoughts

·      Joe McLeod was our guest today. Learn more about McLeod Communications.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.

Show Notes

·      [00:56] Are you a coffee or tea drinker?

·      [01:05] Do you have any favorite coffee brands?

·      [02:11] Can you summarize your expertise?

·      [03:41] How do you create highly engaged communities?

·      [06:30] How do PR pros strategize to build a great internal community?

·      [10:53] Does it seem like PR pros have to diversify content more and more?

·      [14:18] How do you turn trolls into avid readers?

·      [19:07] Basically be a part of meme culture?

·      [23:57] Do you think the future of community building is in discord, slack, etc?

·      [27:40] PR pros should have their space and still be on other platforms?

·      [32:09] Fun question: If you could create a better tool for creating communities, how would you go about it?

·      [34:02] Final thoughts

· Amy Vernon was our guest today

Thanks so much for tuning in. Join us again next week for another episode!

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· If you enjoyed this episode, leave us a review!

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