GRC PR 360

We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you!

Show Notes

·      [00:44] Are you a coffee or tea drinker?

·      [02:40] Can you give a brief overview of your expertise?

·      [03:47] What are things that PR pros need to make in these changing times?

·      [06:28] Should PR pros use something like an RSS reader to easily find information?

·      [08:18] What changes are coming in the media landscape?

·      [12:23] How can PR pro utilize the segmentation of audio content?

·      [13:45] Can media professionals use Clubhouse for interesting behind the scenes look at things?

·      [15:30] Is this a pivot for media professionals to look at?

·      [18:38] Should PR pros also focus on the live streaming?

·      [23:54} Should we be rethinking media relations?

·      [24:41] Are PR pros slowly becoming the journalist?

·      [26:57] Maybe the media landscape is changing to be more platform-specific when pitching ideas to the media?

·      [31:41] Fun question: If you could create any new streaming service what would it be?

·      [33:20] Final thoughts

·      Tracy Lamourie was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!

Show Notes

·      [00:52] Are you a coffee or tea drinker?

·      [02:09] Can you give a brief overview of your expertise?

·      [03:34] How can brands use Wikipedia?

·      [05:50] Wikipedia is a long-term strategy, but, how do brands use this to their advantage?  

·      [07:56] What are the other added benefits for brands?

·      [09:17] How does Wikipedia work with the content strategy?

·      [10:42] There is a negative perception of Wikipedia, so, how do you convince brands to use it?

·      [12:51] How do you convince people that Wikipedia is a great tool and not that biased?

·      [15:48] Should brand be thinking of Wikipedia as part of their brand reputation?

·      [17:27] How do PR pro remember not to forget about Wikipedia?

·      [19:19] What do you think the future of Wikipedia is going?

·      [20:22] Fun question: If you could create a new Wikipedia, how would you create it?

·      [21:25] Final thoughts

·      Rhiannon Ruff was our guest today. Learn more about Lumino.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.

Show Notes

·      [00:50] Are you a coffee or tea drinker?

·      [01:18] Can you give a brief overview of your expertise?

·      [05:24] How do you message properly when you’re going to offend one group or the other?

·      [05:57] How does strategize campaigns for your for-profit business benefit your non-profit?

·      [07:07] What happens when you get out of alignment? How do you get back in alignment?

·      [08:14] How do you get your team to work well together?

·      [10:25] How do you keep a high-functioning team productive?

·      [14:12] How do you communicate with extroverts and introverts?

·      [15:14] How do great campaigns and sale initiates help the non-profit?

·      [16:36] How do you delegate effectively to use your team's strengths?

·      [18:16] How do you create content for your for-profit and non-profit?

·      [19:43] What have been your most successful campaigns?

·      [23:17] Fun question: If you could create your for-profit and non-profit what would it be?

·      [25:03] Final thoughts

·      Donald Nosek was our guest today. Learn more about SureCo.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!

Show Notes

·      [00:44] Are you a coffee or tea drinker?

·      [01:00] Can you give a brief overview of your expertise?      

·      [01:47] How has grassroots outreach changed since the pandemic?

·      [03:31] Is there going to be a bigger push into digital grassroots campaigns?

·      [04:48] Has the pandemic helped or hurt non-profits?

·      [05:39] How can PR pros help with getting more donations to their non-profit?

·      [06:21] Has being a consultant PR pro changed since the pandemic?

·      [07:26] What do new consultants need to know working for clients?

·      [08:07] Is there a way to PR our own skills?

·      [09:22] How can freelance PR pros

·      [10:38] Should PR pro sharpen their skills to create audio, video, and picture content?

·      [11:27] Fun question: What is one thing you cannot live without as a PR Pro?

·      [11:51] Final thoughts

·      Tina Loncaric was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists.

Show Notes

·      [00:35] Are you a coffee or tea drinker?

·      [01:12] Can you give a brief description of your expertise?                     

·      [02:20] How can PR pro craft a message about their product when there are supply chain issues?      

·      [05:04] Have you seen an uptick in customers wanting to know the value of their used car?

·      [06:16] How do you see PR pros using virtual events to launch their software?

·      [08:12] Would it be better to have one-on-one meetings with journalists?

·      [09:00] Should product launches include more content than before?

·      [10:35] How do you see your software accelerating online car buying?

·      [12:05] How can smaller startups market their product to their customers?

·      [13:00] How has the tech startup industry changed in 2020 and 2021?

·      [15:47] What should PR and marketing pro learn from this year?

·      [17:32] What will the future look like for PR pros?

·      [20:52] Fun question: If you could create a marketing dream team, who would be in it?

·      [22:03] Final thoughts

·      Matthew Davis was our guest today. Learn more about TradePending.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.

Show Notes

·      [00:54] Are you a coffee or tea drinker?                

·      [01:25] Can you give a brief description of your expertise?

·      [01:59] Is SMM getting harder or more expensive?         

·      [04:14] Is it hard for small businesses or big brands to get organic reach?

·      [05:27] Is SEO, SMM, and content closely tied together now?

·      [07:29] How will drop-in/drop-out audio be incorporated into SMM?

·      [08:47] Are we going to have separate strategies for podcasting and drop-in/drop-out audio?

·      [11:03] Are PR pros going to have to learn how to edit audio and video?

·      [12:41] What is the new frontier for SEO?

·      [14:33] Fun question: If you could create a new way of tracking people what would it be?

·      [16:00] Final thoughts

·      Elizabeth Shydlovich was our guest today. Learn more about Awario

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!

Show Notes

·      [01:06] Are you a coffee or tea drinker?                

·      [01:49] Can you give a brief overview of your expertise?                     

·      [03:11] How has marketing enterprise tech changed in 2021?                       

·      [04:51] How have shortages hurt marketers?        

·      [06:37] How has the popularity of a product as a service change the marketer's market for their products?

·      [08:34] So, marketers should try to beta test their products?

·      [10:03] Should marketers use influencers to create educational content?

·      [11:44] How has the go-to strategy in marketing change in the tech industry?

·      [13:56] How will the go-to strategy change for future marketers?

·      [16:14] How do you create effective storytelling?

·      [19:03] Should advertising products be going back to basics for marketers?

·      [21:00] Should marketers explain their products in simple terms?

·      [22:04] How do you keep a high-functioning team motivated in a hybrid business environment?

·      [24:10] Fun question: If you could create a new way to market products what would it be?

·      [25:02] Final thoughts

·      Sowmya Moni was our guest today. Learn more about Incture.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with Darek Connole about events. We discuss the future of events, why hybrid events are here to stay, crisis communication, and bad event food!

Show Notes

·      [00:44] Are you a coffee or tea drinker?

·      [01:55] Can you give our audience more info about your expertise?

·      [03:46] Will there be a huge comeback for events and how will they change?

·      [07:45] Are we going to see more hybrid events in the future?

·      [11:05] How do you write speeches tailored to virtual events?

·      [13:29] Should PR pro figure out how to do camera work on virtual events or hire a freelancer?

·      [15:15] How are PR pros going to manage the messaging around safety for their events?

·      [17:19] Should PR pros add pandemics to their crisis plan?

·      [19:31] Should crisis comm plan have a message for supply chain problems?

·      [22:46] How did 2020 change the way we host events?

·      [24:44] Fun question: If you could create your own hybrid event, how would you do it?

·      [26:16] Final thoughts

·      Darek Connole was our guest today. Learn more about Epson.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.

Show Notes

·      [00:50] Are you a coffee or tea drinker? 

·      [01:14] Can you give a brief intro to your expertise?             

·      [02:43] Has it be easier or harder to craft messages in 2020?                       

·      [04:34] Is there a way for PR pros to understand what messages to write and what not to write on?

·      [07:04] Does that mean brands have to “choose a side” politically?

·      [10:01] When it comes to crafting a message do PR pros have to understand the different mediums?

·      [10:41] Should PR pros care about audio or a different medium when it comes to Twitter?

·      [12:00] What are some common misconceptions about brand crafting?

·      [13:50] Is it harder for PR pros to create or craft a brand?

·      [15:02] How do PR pro start to craft a brand?

·      [20:05] PR pros almost seem to be character or brand building?

·      [22:35] What’s the future of brand crafting and message development?       

·      [25:16] Fun question: If you could create your own brand crafting for yourself, what would it be?

·      [26:07] Final thoughts

·      Jeff Hahn was our guest today. Learn more about Hahn Public.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system.

Show Notes

·      [00:58] Are you a coffee or tea drinker?                

·      [01:24] Can you give a little more of an introduction of yourself and your expertise?

·      [03:10] What are some positive changes when we talk about healthcare tech in 2020?

·      [05:50] What solutions are there for fixing some of the problems for healthcare tech in 2021?    

·      [07:15] What can PR pros do to help better message these new technologies in the healthcare industry?

·      [09:07] Can instruction guides be content for the healthcare industry?

·      [10:55] Are we talking more about generations when it comes to consuming the news?

·      [12:27] How do you mitigate the regulations when it comes to healthcare and content?

·      [14:28] Howe can PR pros better manage and prepare for a cyber-attack?

·      [17:25] So be more open to what happened to the company’s cyber-attack?

·      [19:43] What are the future trends when we talk about healthcare?

·      [22:16] If you could create a new healthcare system, what would you create?  

·      [23:30] Final thoughts

·      Nick Desai was our guest today. Learn more about Heal.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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