GRC PR 360

We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.

Show Notes

·      [01:00] Are you a coffee or tea drinker?                

·      [03:20] Can you tell our listeners a little bit about Blue C and your expertise?

·      [07:29] How has the advertising industry pivoted from 2020?

·      [12:26] Since you mention content delivery systems, how do you deliver it without the physical touch?

·      [21:46] Are we going to see better TV ads?

·      [27:47] How would for example an electric car company to an ad campaign?

·      [31:25] Do you see more companies creating podcast ads?

·      [36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?

·      [38:11] How do you convince C-level people this is the best way?

·      [42:11] Would it be good to know the right time to pivot when the strategy is going wrong?

·      [43:57] If you could make a killer ad software what would it be?

·      [49:13] Final thoughts

·      Eric Morley was our guest today. Learn more about Blue C.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral!

Show Notes

·      [00:44] Are you a coffee or tea drinker? 

·      [01:13] Can you briefly explain what you do to our listeners?                

·      [01:57] What did 2020 teach you about content strategy?

·      [03:03] How do you create a webinar that is beneficial for people?     

·      [05:05] Are businesses starting to recognize the evergreen content of producing a podcast?

·      [06:02] What has changed from 2020 to 2021 when we’re talking about brand messaging?

·      [07:17] How has business pivoted to not just talking about “doing good” but also having an action plan?

·      [08:42] For PR pros what messaging should they focus on this year?

·      [10:40] PR pros should be using the voice of customer content?

·      [11:06] Will influencers play a bigger role or are we seeing a decline in using influencers?

·       [12:35] What is going to be the key content for a PR pro to create in 2021?

·      [14:16] What skills should PR pros improve on in 2021?

·      [16:33] Do research and make sure someone else looks over your pitch?

·      [17:24] If you could create any piece of content for yourself that went viral, what would it be?

·      [18:12] Final thoughts

·      Ashlee Sang was our guest today. Learn more about Ashlee Sang.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.

Show Notes

·      [04:41] Are you a coffee or tea drinker?                

·      [06:17] What challenges did businesses face in 2020?          

·      [10:19] Are we in a more exclusively digital world?

·      [12:38] Should businesses create guidelines for their visual identity?      

·      [19:05] Has it changed where PR pros are creating all digital collateral?

·      [24:00] What do brands and PR pros miss from a multi-brand strategy?

·      [25:58] What do you look for when you’re hiring a PR pro?

·      [27:08] Will we see a shift in more brands starting or being guests on podcasts?

·      [32:02] Should PR pros become a producer of audio or video content?

·      [34:25] How important is it for digital transformation in 2021?

·      [36:56] 2021 is the sequel of 2020?

·      [39:34] What is one person you would like to interview on your podcast?

·      [41:18] Final thoughts

·      Jinja Birkenbeuel was our guest today. Learn more about Birk Creative.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like?

Show Notes

·        [01:28] Are you a coffee or tea drinker?             

·        [01:32] What are your favorite teas?                  

·        [02:04] What kinds of benefits should we expect from 5G?                   

·        [03:40] What is the best education tool for understanding 5G?

·        [04:23] How different will the working environment be since everyone is working from home?

·        [05:42] Are we going to see a pivot for wireless and internet service providers, providing better speeds for home internet users?

·        [07:09] What has changed hiring a PR pro during the pandemic

·        [08:14] Should PR pro looking to expand their skillset into audio and video production?

·        [09:20] What is a “drive-by,” and how can people do that in the working from the home environment?

·        [10:31] Can people do something to facilitate a new kind of “drive-by?”

·        [11:20] What are the three keywords for coaching executives for media interviews?

·        [13:31] Are we going to see PR pros control the message?

·        [14:38] Will VR play a role in media and interviews or are we going to go back to what was normal?

·        [16:56] Will 5G help with video conferencing making them better with more speed and bandwidth?

·        [17:53] What are the key trends in wireless we should know in 2021?

·        [18:57] If you could create 6G what speed would it be and what features would it have?

·        [19:53] Final thoughts

·        Howard Waterman was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with Best in Biz Awards Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them.

Show Notes

·        [02:02] Are you a coffee or tea drinker?             

·        [02:28] What have you learned from 2020 that you use in 2021 about award shows? 

·        [03:53] How has pivoted to more announcing your awards been for your award show?

·        [05:54] What has been the best ROI when it comes to content?           

·        [07:13] Have you looked into using VR for your award show?

·        [08:27] Have you considered using podcasts to give extra content for your award show?

·        [09:30] Did you ever consider using MS Teams or doing virtual award shows?

·        [11:40] Do you think the pricing for virtual and in-person events should be different?

·        ]13:05] How do you think awards will look in 2021 and beyond?

·        [14:12] How have awards shows changed and have they changed for the better?

·        [16:12] What do you think the content will look like for awards shows?

·        [17:58] If you won an award, what would be your acceptance speech?

·        [20:16] Final thoughts

·        Julia Zamorska was our guest today. Learn more about Best in Biz Awards.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with Wing Lam of Wahoo’s Fish Tacos and California Love Drops. We talk about how he started California Love Drops, how he’s staying afloat, how to find solutions to problems and some inspirational words to restaurant owners.

Show Notes

·        [00:45] Are you a coffee or tea drinker?             

·        [01:02] Can you explain California Love Drops to our listeners?

·        [11:11] How do you try to stay afloat when it’s all up in the air?                       

·        [16:04] Are you going to pivot more from what you learned in 2020?  

·        [21:15] It seems you’ve started cathartic marketing?

·        [25:06] How do you keep finding solutions to problems that arise?

·        [35:53] What content has been the most impactful for you?

·        [44:07] What inspirational message can you give to those struggling in the restaurant industry?

·        [47:55] Final thoughts

·        Wing Lam was our guest today. Learn more about California Love Drops and Wahoo’s Fish Tacos.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We celebrate our first anniversary. We also bring back our first guest, Sharon Oddy to discuss an update on what’s been going on and how the fight to stop illegal robocalls is going.

Show Notes

·        [00:57] Are you a coffee or tea drinker?             

·        [01:13] Can you give a brief description of what your company is all about?

·        [01:51] Can you help our listeners understand the difference between good and bad robocalls?      

·        [03:11] Have the illegal robocalls gotten worse in 2020?

·        [04:46] Did we see a rise in COVID-19 robocalls?

·        [07:16] How can companies in the medical field help combat those illegal robocalls?

·        [09:10] How have the mobile carriers tried to combat bad robocalls?

·        [11:20] Will there be any impact when 5G is largely rollout out?

·        [12:09] What are we going to be seeing from iconnectiv when it comes to combating illegal robocalls?

·        [14:27] RCS is more for Android?

·        [15:12] What are some tips to make the right or legal robocalls?

·        [16:40] Do you think businesses should try and get employee's work phones?

·        [18:49] What does the future of combating and creating robocalls look like?

·        [20:22] Fun question: If you could create any legal robocall what would it be?

·        [00:00] Final thoughts

·        Sharon Oddy was our guest today. Learn more about iconectiv.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies.

Show Notes

·        [00:41] Are you a coffee or tea drinker? 

·        [01:04] Can you give a brief description of who you are? 

·        [02:00] Do you use the bug bounty system? 

·        [03:37] How can businesses adopt cybersecurity with working online?

·        [07:52] What are the PR pro's role when it comes to cybersecurity?

·        [12:07] What do PR pros miss or do not understand when it comes to cybersecurity?

·        [18:13] What should the crisis plan have when it comes to hacking?

·        [22:06] How should PR pro handle the B2B crisis aspect?

·        [24:13] Are we going to see bigger or more high profile hacking in the next 5 years?

·        [26:10] What is the next frontier for cybersecurity?

·        [29:16] How can PR pros help their employees understand good cybersecurity when working from home?

·        [32:44] If you could create a perfect cybersecurity software what features would it have?

·        [34:54] Final thoughts

·        Dr. Eric Cole was our guest today. Learn more about secure anchor.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events.

Show Notes

·        [01:12] Are you a coffee or tea drinker?             

·        [01:18] Do you have a favorite type of coffee?               

·        [01:39] What do you think is going to be the signficant changes in the event planning industry?                 

·        [02:42] How can people create successful virtual events?         

·        [03:49] For virtual events, do you think companies should use MS teams and LinkedIn to help make a successful event?

·        [05:57] Infotainment should be part of the event planners virtual event?

·        [06:12] How can PR pros plan a virtual event?

·        [09:40] What do you think of adding live streaming to you event?

·        [10:42] What do you think about virtual reality added to events?

·        [11:43] Networking is part of events, how can you make an effective networking segment in your virtual events?

·        [13:27] How can PR pros and event planners come up with competitive pricing that people want to pay for your events?

·        [15:24] Can you use podcast as additional content for events?

·        [16:43] Are there any tools you’ve used in monitoring your events?

·        [18:32] If you could create any virtual event for yourself what would it be?

·        [19:42] Final thoughts

·        Nickie E. Robinson was our guest today. Learn more about GoodGirlPR.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.

Show Notes

·        [00:54] Are you a coffee or tea drinker?             

·        [01:10] What’s your favorite creamer?               

·        [01:22] What does make compelling content in 2020?              

·        [06:08] How should brands figure out when to say something and when not to say something?      

·        [10:02] How can brands write to their audience without upsetting most of them?

·        [12:28] Should PR pros learn how to audio and video edit?

·        [18:54] Technology made it easier for podcast to become popular

·        [20:21] Where do you think content is going to evlove for brands in the next 5 years?

·        [27:03] Do you think the written word will become popular again on social media?

·        [28:58] Do you think we are hitting that content overload?

·        [34:08] How will increased scrunity on social networks effect brand?

·        [41:43] If you had a budget that was limitless how would you spend it on content?  

·        [42:28] Final Thoughts

·        Justin Petruccelli was our guest today. Learn more about Global Results Communication.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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