GRC PR 360

We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going.

Show Notes

·        [00:54] Are you a coffee or tea drinker?             

·        [01:20] Can you tell our listeners about inPowered?                  

·        [02:26] Are you an “all-in-one” business for advertising?                      

·        [02:51] What does differential inPowered from your competitors?      

·        [03:56] So, inPowered can give PR pros the right data, as long as they have goals?

·        [04:48] Does inPowered also help with SEO?

·         [05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?

·        [06:41] Has AI played a bigger role in digital advertising?

·        [07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?

·        [10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?

·        [11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?

·        [12:18] How can PR pros and marketers create the right content for their ads?

·        [13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?

·        [14:53] For 2020 and beyond where do you see content advertising and digital ads going?

·        [16:16] What would you like to see changed or become better for digital ads?

·        [18:25] Fun question: If you could create an ad campaign for yourself, what would it be?

·        [19:20] Final thoughts

·        Chelsea Waite was our guest today. Learn more about inPowered.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!

Show Notes

• [00:52] Are you a coffee or tea drinker?
• [01:35] Can you explain Verkada to our audience? 
• [02:47] How have you messaged your product to a business that they need security in these times?
• [04:24] Does touchless entry mean using your phone or biometrics to gain entry?
• [04:47] What differentiates you from the customer security options?
• [06:59] What is some unexpected feedback you got from customers?
• [08:21] Your key differentiator is using AI to get the right data to your customers?
• [09:02] Do you think companies are cutting back on security?
• [10:41] What messaging strategy has made an impact on Verkada in 2020?
• [12:15] How is Verkada protecting customer’s information?
• [13:51] What has been some ways Verkada has eliminated or reduced churn?
• [15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?
• [17:08] How do you understand your customer’s journey?
• [18:04] What are a few lessons you’ve learned in 2020?
• [19:28] What are your future messaging strategies for 2020 and beyond look like?
• [20:18] If you could make an all-in-one solution software for PR pros what would it be?
• [20:58] Final Thoughts

• Christina Schultz was our guest today. Learn more about Verkada.

Thanks so much for tuning in. Join us again next week for another episode!

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• If you enjoyed this episode, leave us a review!

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This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.

Show Notes

• [00:51] Are you a coffee or tea drinker?             
• [01:39] Can you give a brief explanation about Fintech?            
• [03:01] How has the messaging differed from B2B to B2C for Fintech?             
• [06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification?       
• [07:31] Has Fintech made the financial industry more democratized?
• [09:08] How are the legacy banks trying to keep up with the new Fintech startups?
• [12:03] How can startups differentiate themselves from a Quickbooks?
• [15:11] How do you figure out the pain points for customers to truly be disruptive?
• [18:05] For startups in Fintech is about experiencing the customers' journey?
• [18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?
• [23:10] What do you think about virtual banking assistance?
• [25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose?
• [26:50] Final Thoughts

• Karen Sorenson was our guest today. Learn more about Global Results Communications.

Thanks so much for tuning in. Join us again next week for another episode!\

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We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.

Show Notes

●      [00:46] Are you a coffee or tea drinker?                   

●      [01:22] Can you explain what Zendesk is all about?             

●      [02:32] What is your main differentiator when it comes to your competition?                   

●      [05:13] How has Zendesk made it easier for PR pros to communicate with customers?    

●      [07:05] Are you seeing instant gratification amplified in 2020?

●      [08:36] How are you pivoting away from customer service to customer excellence?

●      [11:01] How has worked with Adobe helped with Zendesk with SaaS?

●      [13:46] Can you explain to people what churn is all about?

●      [15:14] Do you have effective ways of keeping churn at a low rate?

●      [16:58] Would deliver an effective solution to a customer’s problem help as well?

●      [17:46] What do you think is the future of SaaS?

●      [19:24] Customer also wants multiplatform apps for a more connected environment?

●      [20:02] What are some takeaways you’ve learned from 2020?

●      [22:19] How will you apply what you’ve learned to 2021?

●      [23:55] If you could create one feature for Zendesk, what would it be?

●      [24:53] Final Thoughts

●      Paige Young was our guest today. Learn more about Zendesk.

Thanks so much for tuning in. Join us again next week for another episode!

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●      If you enjoyed this episode, leave us a review!

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We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.

Show Notes

●      [00:33] Are you a coffee or tea drinker?                   

●      [01:00] Can you explain a little bit about Monday.com?                  

●      [02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020?          

●      [03:59] What is the key differentiator that makes you number one?          

●      [06:15] Making Monday.com accessible to the non-tech-savvy customers

●      [06:51] What have been some of the surprising feedback you go this year?

●      [08:04] Has your product or feature launches accelerated in 2020?

●      [08:38] Did you and your comm team have to pivot from your original plan in 2020?

●      [09:48] Did you add more to education collateral?

●      [10:46] Have you seen templates on Monday.com become popular or are custom templates more popular?

●      [11:08] How has your plan changed from 2020 to 2021?

●      [12:01] How have your internal communications changed?

●      [13:01] Have you seen which one has worked better than others?

●      [14:04] Would you consider doing an internal podcast or live streaming?

●      [15:28] What is one thing PR pros should take away from 2020?

●      [16:30] Is transparency what PR pros should take into account for 2021?

●      [16:56] If you could create any new feature for Monday.com what would it be?

●      [17:50] Any final thoughts for our listeners?

●      Leah Walters was our guest today. Learn more about monday.com.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers.

Show Notes

●      [00:45] Are you a coffee or tea drinker?

●      [00:58] Do you have any preferences? 

●      [01:57] Tell our listeners a little about Aspen and INK? 

●      [03:57] Does this use AI or machine learning and is it similar to Yoast?

●      [07:14] Could you use this in conjunction with Yoast SEO?

●      [08:39] When creating this tool did you see PR pros having content figuring out great content for SEO?

●      [09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media?

●      [10:44] What do you think PR pros are doing wrong in the SEO perspective?

●      [12:27] Do you think brands get it wrong because Google changes their SEO numerous times?

●      [13:52] Do you think the future of SEO is more content-focused?

●      [15:59] Could INK be used for the one-man content creation show?

●      [17:09] Do you think for SEO video will be a major factor?

●      [18:03] Do you think PR pros should be aware of smart speaker SEO?

●      [18:53] Do you see INK helping PR pros will smart speaker SEO in the future?

●      [20:11] Has SEO changed since the pandemic?

●      [21:38] Has other industries seen different irrelevancies when it comes to SEO?

●      [22:53] Since people are shopping online more, has there been a better understanding of the data?

●      [23:42] What was the most memorable or fun content that you wrote for INK?

●      [24:34] Final thoughts

●      Michael Unmansky was our guest today. Learn more about INK.

●      Affect and Effect blog post

Thanks so much for tuning in. Join us again next week for another episode!

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●      If you enjoyed this episode, leave us a review!

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We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for.

Show Notes

●      [01:00] Are you a coffee or tea drinker?

●      [01:10] Any favorite ones (coffee)?

●      [01:25] What are your most interesting stories in the cybersecurity industry?

●      [02:54] You mentioned “black hats,” are there different kinds of “hats?”

●      [03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?

●      [05:46] Are there ways PR pros can build that trust?

●      [07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?

●      [08:20] How can PR pros make a compelling story without being boring?

●      [09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?

●      [10:27] Is it different working with hackers as influencers than any other industry?

●      [11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?

●      [14:10] How can brands educate their customers better about how they are protecting their data?

●      [15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?

●      [16:58] How do PR pros educate their employees about cybersecurity?

●      [18:26] For PR teams what are some best practices to better protect social media accounts?

●      [19:41] Who is your favorite tech inventor/hacker?

●      [20:19] Final thoughts?

●      Lauren Koszarek was our guest today. Learn more about Zadara.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well.

Show Notes

●      [00:39] Are you a coffee or tea drinker?

●      [01:13] How has big data changed PR and marketing?

●      [03:58] Has there been better data for PR and marketing pros to using?

●      [05:47] Big data has become more complex since 2019?

●      [07:18] Has the pandemic made PR pros better at understanding big data?

●      [10:56] Has machine learning or AI helped with deciphering big data?

●      [13:25] Should new and veteran PR pros learn skills to better understand big data?

●      [14:42] PR pros should have a vision and niche themselves to understand big data?

●      [15:26] Making a compelling story about the data will help get the message across to bosses?

●      [16:09] How can PR pros craft a story or message to get customers going to the physical location?

●      [18:24] Is it also using Google My Business as well?

●      [20:03] Could new shopping trends as curbside pickup integrate with big data?

●      [20:56] Where is big data going to lead PR and marketing in the future?

●      [22:39] Will big data play a bigger role in helping PR pros craft better messages?

●      [23:48] If you could create any tools for PR pros to understand big data better, how would you build it?

●      Casey Bush was our guest today. Learn more about Global Results Communications.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more!

Show Notes

●      [00:40] Are you a coffee or tea drinker?                   

●      [01:09] Can you explain Toptal to our audience?                 

●      [02:09] How do change people’s mindset about freelancing sites?            

●      [03:17] Is your key difference is getting the top talent and trials?   

●      [04:03] What is the best communication initiative that has worked for Toptal?

●      [06:02] Have you seen a big uptick in businesses searching for freelance remote workers?

●      [06:49] What outreach initiative has worked for Toptal?

●      [07:54] Do you think the freelancing industry has grown stronger since the pandemic?

●      [08:58] How have you seen the top freelance message themselves?

●      [09:58] Is it a good time for people to go into freelancing?

●      [11:04] What communications strategies do you use to communicate to shareholders?

●      [13:07] What do you think are some hurdles for freelancers?

●      [14:40] If you could freelance for anyone in history, who would it be?      

●      [15:13] Final thoughts

●      Simon was our guest today. Learn more about Toptal.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists.

Show Notes

●      [00:43] Are you a coffee or tea drinker?                   

●      [02:08] What does the journalism industry look like in 2020?                     

●      [03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists?             

●      [06:36] Has independent journalists also helped with the shrinking of the newsroom?     

●      [08:00] What are some of the best practices for media outreach?

●      [11:06] What’s the best way of emailing journalists?

●      [12:20] Is it good practice to read journalist stories?

●      [13:13] Should you use email templates?

●      [14:22] What are some good tips for pitching to the media?

●      [15:24] Do you recommend tools on monitoring the media hits?

●      [16:14] How do you maximize the media exposure once you get the media hit?

●      [17:19] What are some extra steps to make the media hits count?

●      [19:17] How do you further cultivate that media relationship?

●      [21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers?

●      [22:33] How has it affect PR pros finding the small or more niche media outlets?

●      [24:12] Should PR pros become journalists?

●      [26:08] Do you think PR pros will be creating their newsrooms?

●      [27:42] What would be your dream client?  

●      [28:54] Final thoughts

●      Anne Milo Shanahan was our guest today. Learn more about Global Results Communications.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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