GRC PR 360

We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!

Show Notes

·        [00:45] Are you a coffee or tea drinker? 

·        [03:16] Do you think a lot of these social media companies are losing their uniqueness?             

·        [04:34] Do you think people are using LinkedIn to its full advantage?   

·        [06:23] Pet peeves on LinkedIn

·        [07:33] LinkedIn emoji tip

·        [10:38] Podcast Promoters annoy Brett

·        [12:03] How do brands create their own stories on LinkedIn

·        [19:52] How Brett figures out who is going to hard sell him on LinkedIn

·        [22:14] How can businesses thrive on LinkedIn

·        [26:04] LinkedIn is about bringing value

·        [30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events?

·        [31:49] If you could create one killer feature for LinkedIn what would it be?

·        [33:37] Final Thoughts

·        John C Morley was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.

Show Notes

·        [00:57 ] Are you a coffee or tea drinker?

·        [01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?

·        [05:03] Do you think VR should become part of the virtual events? 

·        [06:57] How can PR pros and event planners make virtual events better in 2021?

·        [10:19] What are some ways PR pros could use the content for events?

·        [12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?

·        [14:31] What do you think needs to change for PR pros when messaging products?

·        [19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?

·        [22:22] How would you help the business when shortages happen?

·        [24:50] What trends are you seeing in the B2B tech sector?

·        [26:35] What advice do you have for those PR pros that want to be C-level executives?

·        [30:00] If you could create a virtual event how would you create it?

·        [32:08] Final Thoughts

·        Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview.

Show Notes

·        [00:44] Are you a coffee or tea drinker? 

·        [00:51] Do you like the new Diet Coke’s, or the old fashioned ones?                

·        [01:09] What was your most memorable PR campaigns?                      

·        [09:07] How do you find the hook?

·        [12:03] What do most PR pros overlook when finding their hook?        

·        [14:32] What tactics have you seen work for your own business?

·        [15:54] Find an edge but don’t be too clickbaity?

·        [16:29] What skills do PR pros miss or do not think are useful?

·        [17:53] Be open to suggestions?

·        [18:57] Do you think the push for audio and video content diluted PR?

·        [20:06] How can PR pros keep their writing strong?

·        [21:25] Fun question: Would you rather talk to 5 highly engaged people or 500 not engaged people?

·        [22:28] Final Thoughts

·        Terry Rich was our guest today. Learn more about Terry Rich.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.

Show Notes

·        [00:43] Are you a coffee or tea drinker?             

·        [00:54] Do you have any favorites?                     

·        [01:08] Can you explain a bit about what digitalundivided is all about?                

·        [01:55] Is a inclusive way of getting people’s awareness about people’s voices?         

·        [02:06] What do you see as the growing trends in branding for nonprofits?

·        [03:01] Less talk from the organization and more talk from the people within the organization?

·        [03:41] What has been the results using this comm strategy?

·        [05:04] What have been some of your successful comm campaigns?

·        [07:42] Where do you see content going in 2021 and the future?

·        [08:59] Do you think PR pros are going to have to be audio and video editors?

·        [09:46] Do you have any favorite tools you use for creating content?

·        [10:53] Has COVID-19 impact your organization?

·        [12:16] What’s going to be your messaging for 2021?

·        [14:27] If you could meet anyone live or dead, who would it be?

·        [14:45] Final thoughts

·        Chrsitna Brown was our guest today. Learn more about digitalundivided.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay.

Show Notes

·        [00:44] Are you a coffee or tea drinker?             

·        [00:58] Can you explain a little about what Pivotal is about?            

·        [02:06] So Pivotal is mostly about telecoms?                  

·        [02:15] How is Pivotal helping businesses with making 5G accessible?

·        [03:05] How do you message to companies working in the telecoms industry about how you do 5G?

·        [03:52] Your value prop is being cost-effective and good tech?

·        [05:02] What have been the growing pains when deploying 5G?

·        [05:57] Is your messaging in some way saying that Pivotal can make 5G better than the competitor?

·        [06:53] Has your messaging changed from the beginning of 2020 to now?

·        [08:42] Has COVID impacted your business at all?

·        [09:40] Where do you think mobile telecom business is going in the near future?

·        [11:42] Are we seeing the first steps into a smart city?

·        [12:02] What are some surprising feedback you’ve gotten from your customers?

·        [13:08] How have you kept your competitors at bay?

·        [14:30] Your messaging to businesses is that Pivotal is an all-in-one solution?

·        [15:10] Fun question: If you could meet any tech inventor, who would it be?   

·        [15:53] Final thoughts

·        Kent was our guest today. Learn more about Pivotal Commware.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry.

Show Notes

·        [00:40] Are you a coffee or tea drinker?

·        [01:10] It seems the gaming was doing better during COVID-19, where do you think the gaming industry is going? 

·        [05:55] Another example of COVID-19 related delays is Cyberpunk 2077

·        [07:55] How do PR pros redirect a negative rumor into something positive?

·        [13:26] What Going Gold means

·        [14:01] How PR pros better message their games?

·        [18:36] Understanding the gaming culture

·        [19:25] Personal story about people not understanding gaming culture

·        [20:44] How do PR pros take that harsh criticism and make a better product?

·        [24:03] What do you think will happen to the industry as a whole if Epic wins their lawsuit against Apple?

·        [28:55] What do you think about cloud gaming?

·        [33:40] Do you see a decline in gaming media?

·        [36:15] Do you see the podcaster, Youtubers, etc. becoming the new gaming media?

·        [36:53] If you could create a console what would you have in it?

·        [37:44] Final thoughts

·        Ed Zitron was our guest today. Learn more about Kitecaster.

Thanks so much for tuning in. Join us again next week for another episode!

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·        If you enjoyed this episode, leave us a review!

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We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.

Show Notes

·        [01:10] Are you a coffee or tea drinker?             

·        [01:53] How does the tech startup in the UK differ from the US?                      

·        [03:39] US PR pros need to talk less about the company more about the product?

·        [04:55] In your many years in PR how has storytelling changed?          

·        [07:42] What do you think most PR pros miss when it comes to storytelling?

·        [10:21] How has storytelling changed drastically in 2020?

·        [12:08] What does the future of storytelling look like?

·        [12:32] Has PR gone beyond the written word?

·        [14:24] When it comes to startups how do you build awareness in 2020?

·        [16:06] Do you think we are seeing a new golden era for PR?

·        [18:28] What has 2020 taught you?

·        [20:20] Do you think the PR pro will become a reporter for their organization?

·        [21:53] Do you think the podcaster or influencer will take the place of traditional media companies?

·        [24:25] If you could create the perfect story for yourself what would it be?

·        [25:26] Final thoughts

·        Kevin Taylor was our guest today. Learn more about Global Results Communication.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more.

Show Notes

·        [01:06] Are you a coffee or tea drinker?

·        [01:14] What’s your favorite coffee? 

·        [02:29] Can you explain a little about iconectiv? 

·        [03:02] How do you gain trust in automated phone calls or text?

·        [04:48] How can tech business and government rebuild the trust?

·        [06:40] How can the phone makers help?

·        [08:14] How can chatbots be misused?

·        [09:26] So, we should use verified tags?

·        [10:58] Are there ways to compromise chatbots?

·        [12:18] Should there be a tool to help people understand what URL shorteners are going to?

·        [13:30] What are some good ways PR pros can educate the customer?

·        [14:47] What does the future look like for voice, text, and chatbots?

·        [15:54] Is there any new tech on the way to help build or maintain trust?

·        [16:49] If you could create a tool to restore trust what would it be?

·        [17:43] Final thoughts

·        Tara Condon was our guest today. Learn more about iconectiv.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.

Show Notes

·        [00:51] Are you a coffee or tea drinker?

·        [01:47] What do you think is the current state of the PR industry? 

·        [03:29] What are the exciting parts of the PR industry? 

·        [05:19] So, PR is just being fast-paced and being “PR?”

·        [05:33] What has been the most profound change in PR?

·        [07:40] Are there any ways to help PR pros keep ahead of all the changes?

·        [09:45] What are some of the biggest messaging hurdles for PR pros?

·        [12:46] Should PR pros being writing two different messages for physical locations?

·        [15:00] How has PR changed from 2020 from recent events?

·        [17:25] Will there be a bigger emphasis on crisis comm?

·        [19:42] How can PR pros communicate to the businesses what is a crisis and what is an issue?

·        [22:00] How can PR pros navigate the societal changes in 2020?

·        [25:37] Should PR pros keep the majority of people happy because you can’t keep everyone happy?

·        [26:12] Will there be a bigger push for PR pros to produce live-streaming?

·        [29:35] Should there be more content for internal communication?

·        [31:13] Should there be private content for employees only?

·        [31:38] If you could PR for anyone in history who would it be for?

·        Lora Wilson was our guest today. Learn more about Global Results Communication.

Thanks so much for tuning in. Join us again next week for another episode!

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·        If you enjoyed this episode, leave us a review!

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We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!

Show Notes

·        [01:11] Are you a coffee or tea drinker?             

·        [01:37] Can you explain a little bit about Tonkean?                    

·        [02:59] How does Tonkean work with getting things done for PR pros?            

·        [06:27] What have been some good or effective PR strategies?            

·        [08:04] What has been some surprising feedback from your customers?

·        [09:38] What does makes you different from your competitors?

·        [12:11] What PR strategies have been effective in bringing awareness to your potential customers?

·        [14:09] What PR strategy do you think is going away in 2021?

·        [15:20] Do you think PR pros should update their customer profiles to include remote workers?

·        [16:28] Would you change your message for people working from in 2021?

·        [17:41] How can PR pros get more employee engagement?

·        [19:26] So, PR pro should be going to where their employees go to get their work info?

·        [20:24] Do you think in 2021 we are going to have more internal media for employees to consume?

·        [21:42] What have you learned in 2020?

·        [22:31} What killer feature would you like to see for martech apps?

·        [24:02] Final thoughts

·        Details on the Changemakers event.

·        Frank Bauch was our guest today. Learn more about Tonkean.

Thanks so much for tuning in. Join us again next week for another episode!

·        Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·        If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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