GRC PR 360

We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.

Show Notes

●      [00:39] Are you a coffee or tea drinker?                  

●      [01:22] How did the lifestyle brands pivot their message this year?            

●      [03:42] Did you pivot to the message more about staying healthy during the pandemic?

●      [06:42] Was the messaging more around the community? 

●      [11:20] What were some of the biggest hurdles for you in 2020?

●      [14:15] Did you utilize various live streaming services?

●      [17:09] What are some of your goals for your clients reopening?

●      [18:23] How has the PR lifestyle agencies changed in 2020?

●      [19:02] Empathic marketing is going to be a new trend in 2020?

●      [20:33] Do you think more brands will use live streaming more?

●      [21:25] Do you think lifestyle brands will have a stronger message after recent events?

●      [22:37] Do you think 2020 will be a case study on how to be flexible as a PR pro?

●      [23:07] What is your hope for the PR industry in 2021?

●      [24:06] Final thoughts

●      Chris Dickey was our guest today. Learn more about Purple Orange Brand Communications.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!

Show Notes

●      [00:46] Are you a coffee or tea drinker?                  

●      [01:10] How has worked in pizza delivery and fast food brands helped you in your position today?           

●      [02:09] Has external and internal communications been blurred over the years?  

●      [02:02] Should PR pro write internal comms like external comms?

●      [03:02] How has company reputation changed in 2020?

●      [03:38] Are some practical ways PR pros can build or maintain that trust?

●      [05:15] Should companies start caring about shifts in society?

●      [06:45] How have recent events changed the golfing industry?

●      [08:19] During the pandemic how did you keep your brand in the customer’s mind?

●      [10:57] Did you see benefits to changing your messaging to be more educational?

●      [13:03] Were you surprised by the sudden uptick in downloads of your game?

●      [14:32] Did most of your communication strategy revolve around the game Topgolf created?

●      [17:18] Did you utilize other live streaming sites?

●      [19:57] How has the future of communications strategy changed in 2020?

●      [21:14] Fun question: If you could golf anywhere in the world, where would it be? 

●      [21:56] Final thoughts

●      Kara Barry was our guest today. Learn more about TopGolf.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview.

Show Notes

●      [00:48] Are you a coffee or tea drinker?                   

●      [01:38] What are some of the written and unwritten rules working with the media?

●      [04:27] How do you get clients prepared for the difficult mediums of media?                   

●      [07:15] Do you think in 2020 that preparing clients to go live on their stream?      

●      [08:38] Are there any ways of accurately avoiding tricks form reporters?

●      [11:44] How do you turn a negative question into a positive answer?

●      [14:08] How do you train someone to understand their verbal cues and make sure they convey a positive message?

●      [16:42] Most media training is about training the mind to be positive?

●      [18:32] How do you identify your target audience?

●      [21:01] How do you deliver a message that is impactful to your audience?

●      [22:38] How can you site data that is compelling when talking to the press?

●      [24:38] If you could media train anybody in history, who would you train?   

●      [26:34] Final thoughts

●      Brad Phillips was our guest today. Learn more about ThroughLine Group.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic.

Show Notes

●      [00:45] Are you a coffee or tea drinker?                   

●      [03:01] Tell our listeners a little bit about lolli?                    

●      [03:57] Can you give a brief introduction to cryptocurrency?                      

●      [05:53] Would the technology be blockchain?         

●      [07:39] How has your messaging changed from 2019 to 2020?

●      [09:23] It seems like 2020 has helped bring awareness to your company?

●      [10:59] What were your most successful promos?

●      [12:27]Have you seen a better strategy in promoting lolli’s Facebook group?

●      [13:35] So Twitter’s way of sharing info quickly is why you have a high follower count?

●      [14:22] Do you have any tips for PR pros on how to do giveaways well?

●      [15:36] Did you see a big uptick in searches for lolli?

●      [17:15] What did you do to capitalize on the uptick on searches for lolli?

●      [19:00] What is your education strategy for lolli?

●      [21:02] You’re trying to hit the mainstream appeal that cryptocurrency has not achieved yet?

●      [22:57] Do you think cryptocurrency still has a messaging problem?

●      [24:19] How can the cryptocurrency community have a better messaging strategy?

●      [27:40] What have been the most successful ways of educating people?

●      [29:59] Twitter is the new elevator pitch or boiler point?

●      [32:31] If you could create a cryptocurrency, what would it be?

●      [33:20] Final thoughts

●      Aubrey Strobel was our guest today. Learn more about lolli.

Thanks so much for tuning in. Join us again next week for another episode!

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This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!

Show Notes

●      [00:41] Are you a coffee or tea drinker?                   

●      [01:57] Why did you decide to be a PR pro?             

●      [03:57] What is IABC?            

●      [05:38] It’s similar to PRSA?  

●      [06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first?

●      [08:20] Make sure your network is great?

●      [10:27] What has PR taught you about PR, messaging, and branding?

●      [17:46] How do you avoid being canceled by cancel culture?

●      [24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too?

●      [30:30] How is the content and messaging changing since recent events?

●      [37:05] How can companies and personalities avoid going overboard with diversity and inclusion?

●      [42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives?

●      [48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies?

●      [51:14] Is the Oxford comma the right way to use commas?     

●      [53:24] Final thoughts?

●      Robyn Hannah was our guest today. Learn more about Dynamic Signal.

Thanks so much for tuning in. Join us again next week for another episode!

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●      If you enjoyed this episode, leave us a review!

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Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!

Show Notes

●      [01:10] Are you a coffee or tea drinker?                   

●      [01:26] What are some of your favorite tea?            

●      [01:43] What have been some of your more memorable successes?                     

●      [03:30] What’s your feeling about the PR industry in this time of uncertianity?     

●      [05:30] What is the state of branding in 2020?

●      [06:48] How has the strategy changed for branding since COVID-19?

●      [07:44] What do you think are the biggest hurdles for digital PR strategies?

●      [09:58] Have you seen that most companies have put their digital ads on hold?

●      [10:34] Do you think it’s wise to reallocated away from paid ads?

●      [11:23] How should PR pros advertise for the post pandemic

●      [12:53] Could listening through ads help with your customers needs?

●      [14:10] Do you think for the post pandemic messaging there should be phases?

●      [15:11] Do you think live streaming is here to stay?

●      [16:38] What is some advice for those wanting to get into live streaming for the first time?

●      [18:21] Do you think podcasting can be another avenue for business to get their message out?

●      [19:25] What is the digital PR landscape going to look like once the lockdown is over?

●      [20:44] Are we seeing a rise in community focused content?

●      [21:56] Are we finally seeing a tipping point in digital only collateral?

●      [22:55] How would you brand yourself from a post pademic perspective?   

●      [24:14] Final thoughts

●      Sarah Evans was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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●      If you enjoyed this episode, leave us a review!

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Thanks for listening!

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This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!

Show Notes

●      [00:50] Are you a coffee or tea drinker?                   

●      [01:33] What has been some of your greatest accomplishments as a PR pro?                    

●      [05:33] What are some of the problems/roadblocks you see in the PR industry?               

●      [10:54] What are the current trends you in the PR industry?           

●      [17:11] Do you think having employee influceners help?

●      [18:23] Do you think PR pros should starting learning about video production?

●      [23:28] How much more and PR pros relying on content creation?

●      [26:35] Do you think PR strategies will only focus on digital content in the future?

●      [28:12] How should PR pros approach crisis comm?

●      [33:42] What are some good resources to help PR pros write a crisis plan?

●      [37:22} What do you think the communication strategy should look like for the post pandemic?

●      [41:32] What does the future look like for the PR industry?   

●      [44:20] Final thoughts?

●      Danny Craig APR was our guest today. Learn more about Stantec

Thanks so much for tuning in. Join us again next week for another episode!

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●      If you enjoyed this episode, leave us a review!

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This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!

Show Notes

●      [00:58] Are you a coffee or tea drinker?                   

●      [01:28] What was one of your most memorable news stories?                   

●      [03:05] What led you to switch from being a reporter to a PR pro?            

●      [03:52] How has being a reporter given you an advantage of being a PR pro?        

●      [04:52] Were there any disadvantages to being a reporter?

●      [05:31] How did you overcome those disadvantages?

●      [06:21] What was more difficult, investigating stories or answering questions from reporters?

●      [09:54] What do you think PR pros do wrong when talking to reporters?

●      [12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?

●      [13:33] PR pros are becoming more of the gatekeepers?

●      [14:21] Should future PR pros become video editors and audio editors?

●      [15:45] The news agencies need their PR firm?

●      [17:00] How do you think PR will change due to recent events?

●      [18:41] Is being authentic and having the right content the future of PR?

●      [20:09] Is it more difficult to get the right message out?

●      [22:21] Do you think there is a cadence for not overwhelming people?

●      [23:36] Has there been a bigger push to look at or update the crisis plan?

●      [26:43] You did a crisis plan on the fly?

●      [28:14] Do you think this pandemic will push the city and agencies for better collaboration?

●      [29:20] Do you think there will be the death of physical collateral?

●      [32:07] If you could the PR rep for anyone in history, who would it be?     

●      [32:58] Final Thoughts?

●      Jon Volzke was our guest today. Learn more about the City of Lake Forest.

Thanks so much for tuning in. Join us again next week for another episode!

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This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more!

Show Notes

●      [01:05] Are you a coffee or tea drinker?                   

●      [02:56] How hard was it to make a transition from reporter to a PR pro?               

●      [04:40] What was the secret behind your most successful campaign?                    

●      [07:07] Having a limited budget did that help train yourself to work with what you have?

●      [08:24] How have universities kept up with the PR industry?

●      [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?

●      [10:40] Could using online learning be a tool to help students use live streaming professionally?

●      [14:37] What are some mistakes leaders make when creating the messaging strategy?

●      [18:28] What are some of the most important metrics that senior management should care about?

●      [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?

●      [20:36] Has recent events changed the way PR pros message to their customers?

●      [23:21] Could there be a bigger push for employee influencers?

●      [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?

●      [27:41] Is there a bigger need for crisis comm because of the recent events?

●      [29:03] What changes do you want to see in the PR industry?

●      [30:33] What advice do you have for students wanting to get into the PR field?

●      [31:31] Final thoughts?

●      Ron Culp was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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●      If you enjoyed this episode, leave us a review!

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This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you!

Show Notes

●      [01:03] Are you a coffee or tea drinker?                   

●      [01:25] What’s the bird’s eye view of the PR industry?                    

●      [03:12] Do you think we will see more live streaming and podcast from companies moving forward?                       

●      [03:44] Do you see PR pros becoming more digital content creators?        

●      [04:43] Do you think PR pros have had to brush up on their crisis comm plans?

●      [05:59] Do you have any tips for PR pros to maintain their relationships with the lockdown?

●      [07:28] Should PR pro pivot to message about the community?

●      [09:27] How should PR pro update their crisis plans, any tips?

●      [10:31] Do you think 2020 will make collateral all digital?

●      [11:39] How should PR pro message about post-COVID or reopening?

●      [13:58] Employee relations would be beneficial for PR pros?

●      [14:38] Do you think companies should have both internal and external podcasts and live streaming content?

●      [15:35] What do you think the future of PR looks like?

●      [17:28] Recent events have shown how important PR is for businesses?   

●      [18:09] Final thoughts

●      Ted Kitterman was our guest today. Learn more about Ragan Communications and PR Daily.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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