GRC PR 360

We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more!

Show Notes

●      [00:36] Are you a coffee or tea drinker?                  

●      [00:47] Do you have any favorite coffee brands?                 

●      [01:08] What is your favorite social network?                      

●      [02:14] Do you have any favorite social media tools you like to use?         

●      [03:46] What do you think the state of social media is right now?

●      [04:51] Should we be following photographers and designers over Instagram models?

●      [05:38] Do you think social networks are going to be targeting more niches?

●      [07:04] What excites you about the future of social media?

●      [09:05] What you’re saying is focus on the content and people will come?

●      [11:19] What metrics should the marketing person focus on?

●      [11:58] What tools should PR use to build a community?

●      [13:43] Do you think for influencer marketing we are entering a new golden era?

●      [15:12] Do you think companies should invest more in employee influencers?

●      [16:35] How do you think influencer marketing should change?

●      [18:04] Influencers need to work on having a sales deck?

●      [18:25] What do you think brands miss when it comes to social media?

●      [19:50] What do you think the post-pandemic social media strategy should look like?

●      [20:53] What do you think the content is going to look like in 2020?

●      [22:31] What apps do you recommend for creating content quickly?

●      [23:05] How has consumer behavior changed in the last five years?

●      [24:55] Are there some tools for PR pros to follow trends easily?

●      [26:30] What is the future of PR?

●      [27:43] If you could build a social media tool, what would it be?

●      [28:39] Final thoughts

●      Susie Erjavic Parker was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

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Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you!

Time Stamps

●      [01:01] Are you a coffee or tea drinker?                  

●      [01:32] What is your favorite presentation software?         

●      [02:17] Do you have a go-to video editing software, too?                

●      [02:55] Do you have any favorite social media tools?         

●      [03:26] Is Twitter being used more in the B2B sector?

●      [04:41] How have presentations changed over the past 10 years?

●      [08:27] Would you recommend or use alternative presentation software?

●      [09:44] What is your philosophy in creating a compelling presentation?

●      [11:45] Seem like in everything in PR and marketing you’ve got to have a plan first?

●      [12:35] Do you have any presentation pet peeves?

●      [14:23] Seem like a lot of college presentation mistakes still happen?

●      [15:14] Do you think presentations will be reliant on motion graphics and videos in the future?

●      [16:44] What do you think the future of presentation will look like?

●      [18:52] Do you think the charisma of the speaker will be more important than the presentation itself?

●      [20:12] Do you think event presentation is important for the booth?

●      [21:43] Do you think live streaming will make its way into presentations?

●      [23:15] Do you think the convergence of digital media make presentations better, or a bigger headache?

●      [24:44] What other social networks will be used in presentations?

●      [26:05] Do you think LinkedIn will play a bigger with their added live streaming feature?

●      [27:20] Do you think AR and VR will be used in presentations?

●      [28:37] We’ll see VR presentation soon?

●      [28:45] What do you think marketers can learn from presentations in their overall messaging?

●      [30:40] Where do you think social media is headed in regards to events and presentations?

●      [31:58] What advice can you give people want to be stellar presenters?

●      [33:29] Final thoughts?             

●      Nils Swedlund was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!

Time Stamps

●      [01:10] Are you a coffee or tea drinker?                   

●      [01:58] Can you give us a brief description of the different types of AI?                 

●      [06:51] Was machine learning before AI?                 

●      [10:09] What do you think is more beneficial for PR pros?  

●      [14:42] What are some ways AI can help PR pros?

●      [16:33] Were chatbots the beginning of PR pros understanding how to implement them?

●      [18:54] How do you see AI being implemented in PR and marketing?

●      [20:36] How can AI help with influencer marketing?

●      [22:32] What is data bias?

●      [24:58] Do you think the next generation of PR pros will need to be data scientists, too?

●      [27:00] Should universities add AI to their curriculums?

●      [29:18] If you could create a personality for an AI what would it be?

●      [30:25] Final thoughts?  

●      Learn more about Martin Waxman Communications

●      Martin Waxman was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.

Time Stamps

●      [01:06] Are you a Coffee or tea drinker?                  

●      [01:57] Tell our listeners a little about CommCore?             

●      [02:35] Did you help manage the Tylenol crisis?                  

●      [04:32] What are the biggest pain points for PR pros in 2020?       

●      [06:24] Have you seen the message pivoting from selling a product to community building?

●      [08:35] Do you think PR pros are getting reacquainted with their crisis plan?

●      [12:16] How does someone start to write a crisis plan?

●      [14:19] Is there some type of quick way to create a crisis plan in a crisis?

●      [16:12] Do you think have templates for the major social media platforms good for a crisis plan?

●      [17:47] Should you have multiple templates for the same crisis?

●      [18:30] Is live streaming and podcasting going to be part of the crisis plan?

●      [20:44] Live streaming becoming a bigger part of the PR messaging plan.

●      [21:30] How has 2020 brought crisis comm to the forefront?

●      [23:54] Do you think media training will now include live streaming?

●      [25:36] What are some common mistakes people make when talking to the media?

●      [29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?

●      [30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?   

●      [33:21] Final thoughts?

●      Learn more about CommCore

●      Andy Gilman was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!

Time Stamps

●      [01:03] Are you a coffee or tea drinker?                  

●      [01:35] What excites you about PR and Marketing?          

●      [03:08] Can you tell us a little bit about the current company you work for?                    

●      [05:12] How do you message telematics to your customers?         

●      [07:02] How to you use a buzzword like smart cities for cities to utilize telematics?

●      [08:41] What are your key KPIs?

●      [10:38] Is analytics getting smarter or more difficult to analyze?

●      [11:48] Do you think you’ll add a podcast to the content mix in 2020?

●      [12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?

●      [13:56] What is one thing you wish you knew before starting your PR career?

●      [14:30] Do you think PR and marketing will become one?

●      [15:09] If you could create a marketing tool, what would you create?

●      [16:30] Final thoughts?

●      Learn more about Geotab

●      Kelly Hall was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!

Time Stamps

●      [01:09] Are you a coffee or tea drinker?                  

●      [02:05] Why did you decide to run for office?                      

●      [06:51] Can you give us a brief over about your responsibilities?                

●      [08:38] What is the process of writing a crisis plan? 

●      [10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?

●      [12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?

●      [13:32] Do you write your press releases before a crisis?

●      [14:41] Do you use different mediums to get the message out for different generations?

●      [16:23] Do you factor in the different social media templates for the crisis plan?

●      [18:50] Do you use different spokespersons or influencers to reach different generations?

●      [21:38] How has live streaming playing a part in the overall crisis strategy?

●      [23:42] Do you think businesses should be using LinkedIn live more?

●      [29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?

●      [33:19] Do you think podcasting will be the new “fireside chats?”

●      [34:50] What other forms of digital communication have you found effective getting your message across?

●      [37:19] How do you combat misinformation?

●      [40:22] How do you handle criticism, and how do you go about implementing those changes?

●      [42:14] Do you have advice for other elected officials on creating a crisis plan?

●      [43:51] Final thoughts?

●      Learn more about PR & Politics

●      Chad Mcleod was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!

Time Stamps

●      [00:42] Q1: How can teams accurately record the impact of a hot story?              

●      [03:38] Q2: Is there some ways to keep the momentum going?                  

●      [06:19] Q3: Is it better to have small core team for handling hot stories?  

●      [08:03] Q4: It seems like a smaller team can pivot when needed?  

●      [09:37] Q5: How do you effectively message to company the PR/marketing efforts?

●      [13:47] Q6: How difficult can it be to generate buzz?

●      [18:11] Q7: What is one thing you would like to our listeners?

●      [20:01] Q8: What are some skills that Comm Directors should brush up on?

●      [22:06] Q9: Do you think bad movies, shows, books teach you what not to do?

●      [24:47] Q10: Understand the audience when creating content?

●      [25:19] Q11: Final Thoughts?

●      Ed Finegold was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy!

Time Stamps

●      [00:53] Q1: Coffee or Tea Drinker                

●      [01:01] Q2: Do you have a favorite coffee brand?                

●      [01:21] Q3: Explain to our listeners the unexpected hot story you had?                 

●      [06:03] Q4: What did you guys do to keep that momentum going?

●      [08:06] Q5: What are some of the steps you took to prepare for the hot story?

●      [10:20] Q6: Should we look at marketing messaging as books with chapters?

●      [12:31] Q7: Personalizing a story is important?

●      [14:05] Q8: What can derail momentum?

●      [17:48] Q9: How do you continue this hot or viral story?

●      [21:54] Q10: Are any templates for implementing plans for hot stories?

●       Ed Finegold was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!

Time Stamps

●      [01:09] Q1: Coffee or Tea Drinker?              

●      [02:00] Q2: What excites you about tech?  

●      [03:50] Q3: Can you explain a little about Plannuh? 

●      [05:08] Q4: Are you implementing AI or machine learning?

●      [06:11] Q5: It seems like AI is being used more and more in marketing?

●      [08:23] Q6: You think team cohesion can be the problem?

●      [09:26] Q7: Were do you think PR/marketing is headed for the future?

●      [10:35] Q8: What do you think the key to relationships are in PR?

●      [11:44] Q9: Personalization in a message?

●      [12:55] Q10: What do you think is the biggest hurdles for CMOs?

●      [14:30] Q11: It seems like CMO and marketers are always the first to go in a bad economy?

●      [15:13] Q12: What are the key kpis CMOs should be focusing on?

●      [17:26] Q13: Do you think voice search overtake traditional search?

●      [19:36] Q14: Do you think marketers should use some resources for voice search?

●      [20:48] Q15: What other tools would you like to develop or see other people develop?

●      [22:25] Q16: How do you think marketers are going to have to change or adapt to new data privacy laws?

●      [25:02] Q17: What do you think is some of the biggest issues facing marketers today and in the future?

●      [25:53] Q18: Do you think marketers are going to have use more tools to get the right measurements?

●      [27:16] Q19: Do you think the messaging is going to become more holistic and personalized?  

●      [28:48] Q20: What advice do you have for future marketers and CMOs?     

●      [31:01] Q21: Final Thoughts

●      Learn more about Peter Mahoney

●      Plannuh was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!

Time Stamps

●     [00:49] Are you a coffee or tea drinker?                  

●     [01:16] Tell us a little about BizHack?          

●     [03:57] Can you tell our listeners what you’ve learned about digital marketing and PR?  

●     [04:56] What advice can you give businesses about digital marketing?     

●     [06:07] What was your appeal to start two startups?

●     [07:21] Do you think PR pros should rewrite their crisis plan?

●     [10:51] How should PR pros use internal communication for those employees that want to work from home?

●     [12:31] How should companies like Slack tweak their messaging?

●     [18:04] How do you think storytelling will evolve for PR pros in 2020?

●     [19:29] Do you think podcasting will help elevate digital content in 2020?

●     [20:45] What are some blind spots that businesses do or don’t see in 2020?

●     [21:45] What should PR pros focus on when it comes to their strategy in 2020?

●     [24:30] How should universities adapt their curriculum to better serve PR pros?

●     [26:04] Do you think schools should still teach the traditional aspects of PR?

●     [26:58] What would be your ideal marketing dream team?        

●     [27:33] Final Thoughts

●      Learn more about BizHack

●      Dan Grech was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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