GRC PR 360

We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.

Show Notes

·      [00:49] Are you a coffee or tea drinker?                

·      [01:25] Can you give a brief introduction to who you are and your expertise?                         

·      [02:11] What do brands need to understand about maintaining a good standing with their customers?

·      [04:27] Is it harder to speak about societal issues than before?

·      [06:56] Should brands join the conversation to join the conversation?

·      [07:55] Should brands be focused on their cybersecurity reputation as well?

·      [10:3] When and how should you talk about being hacked?

·      [12:22] Do brands have a cybersecurity crisis plan?

·      [14:01] What are your thoughts on Bandcamp and telling your employees to not talk about politics at work?

·      [16:05] What if you try to do an open dialogue and it still gets heated at work?

·      [16:39] Is this a new trend for brands and CEOs to not talk about politics at work?

·      [18:39] What are some of the new rules for brand reputation?

·      [19:38] You have many ways of contacting your customers, is it good to try new ways or stick to what they’re best suited at?

·      [20:49] Fun question: If you could start over and build a new company and culture, how would you build it?

·      [22:22] Final thoughts

·      Bonnie Caver was our guest today. Learn more about Reputation Lighthouse.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!

Show Notes

·      [00:48] Are you a coffee or tea drinker? 

·      [01:54] Can you give our listeners a brief overview of your expertise?

·      [03:03] Did the digital content strategy is going to change from 2021 to 2022?

·      [00:00] Do you think PR pro is going to have to change their content strategy to include audio?

·      [07:03] Are we going to see an omnichannel approach strategy when it comes to content?

·      [08:29] Do you think PR pros are lagging when it comes to audio and video content?

·      [10:58] Do you think Clubhouse will make PR pros rethink audio content?

·      [13:25] People go to Clubhouse to find diverse opinions?

·      [14:18] Facebook now cares about audio because of its content?

·      [15:36] Facebook cares more about live stream gaming over everything else?

·      [18:12] Companies like Streamyard need to rethink what their company is and their approach to content?

·      [19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features?

·      [20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend?

·      [22:29] Should brands be rethinking the influencer model?

·      [24:13] Should events be using Clubhouse to help create more engagements?

·      [26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events?

·      [29:15] What do you think the future of content strategy will look like?

·      [32:57] It seems that old becomes new again when it comes to content?

·      [35:06] If you could create a new form of content, what would it be?

·      [35:27] Final thoughts

·      Chris Brogan was our guest today. Learn more about Chris Brogan Media.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.

Show Notes

·      [00:46] Are you a coffee or tea drinker?                

·      [01:20] Can you give a little more information about your expertise?               

·      [03:11] What is your take on virtual events?                      

·      [03:58] There seems to be a working person event tier that came out of the pandemic?

·      [05:05] Event coordinators have figured out how to use virtual events?

·      [06:09] Have people missed physical events?

·      [07:33] What can you expect from the new trends coming to event planning?

·      [08:48] How are hybrid events going to work?

·      [10:17] Are we going to see a rise in omnichannel event strategy?

·      [11:34] What role will PR agencies play in “events 2.0?”

·      [12:32] Will we start to see a mostly digital world?

·      [14:09] Should PR agencies build up their influencers?

·      [16:22] What will the result be from pivoting last year?

·      [18:17] Will PR agencies play more of a role as content creators?

·      [19:55] Will PR agencies hire more freelancers to create the content?

·      [21:01] Are PR agencies starting to figure out how to utilize podcasts?

·      [23:07] What is the next evolution of PR agencies?

·      [24:50] If you could create an event for yourself, what would it be?

·      [25:33] Final thoughts

·      Warren Pickett was our guest today. Learn more about Blast PR.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content.

Show Notes

·      [00:47] Are you a coffee or tea drinker?                

·      [01:31] Can you give our listeners an elevator pitch on your expertise?                   

·      [02:34] What do PR pros miss when their campaigns don’t hit their goals?                    

·      [07:38] How do you make sure you are not part of the clutter?    

·      [08:54] I’ve heard PR pro talk about pitching your story to the media, is that true?

·      [12:13] Should more businesses look at podcasts as part of their content strategy?

·      [17:06] Should PR pros dip their toes into the waters when it comes to podcasting by being guests on other people’s podcasts?

·      [19:27] Do you think Clubhouse is the next advancement in audio production?

·      [22:50] Should Clubhouse be extra content for podcasts?

·      [27:28] Should we be worried about the increased competition with the major social networks with Clubhouse?

·      [34:44] How can brands make their video and live streaming content better?

·      [39:29] If you could recreate radio how would you do it?

·      [41:02] Final thoughts

·      Kenneth Kinney was our guest today. Learn more about A Shark’s Perspective.

Thanks so much for tuning in. Join us again next week for another episode!

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Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more!

Show Notes

·      [00:50] Are you a coffee or tea drinker?                

·      [01:18] Can you tell our listeners a little bit about your expertise?               

·      [02:40] What advice do you have for new authors publishing their book?                    

·      [04:10] What are some common mistakes authors make when bringing awareness to their book?              

·      [04:59] How do authors go about getting people to sign up for their email list?

·      [05:46] What is the PR process for authors sharing their book with the public?

·      [07:23] Should the author look at creating videos or podcasts?

·      [08:28] Should the author be looking at Clubhouse and creating content there?

·      [09:11] What have been some of your most successful PR strategies?

·      [10:11] What are some great tools for authors to use when creating content?

·      [12:15] What trends do you see in book publishing?

·      [15:17] Are there going to be more “package” deals when an author sells their book?

·      [15:54] Are authors going to start live streaming or using live streaming services?

·      [17:11] If you could write a book, what would you write about?

·      [18:15] Final thoughts

·      Allison Buehner was our guest today. Learn more about Burning Soul Press.

Thanks so much for tuning in. Join us again next week for another episode!

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We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more!

Show Notes

·      [00:45] Are you a coffee or tea drinker?                

·      [01:21] Can you give our audience a quick rundown of your expertise?                   

·      [02:38] How have PR pro met the changes from 2020 and 2021?                       

·      [05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms?         

·      [08:20] Have product announcements changed as well?

·      [10:11] Has social media been a lifeline for PR pros?

·      [12:28] Clubhouse has exploded on the scene, should PR pros or brands get their Clubhouse accounts?

·      [14:35] Or should PR pros wait because everyone else is copying Clubhouse?

·      [15:27] Is the audio format for content a new option for PR pros?

·      [16:27] What is the future of tech PR?

·      [17:31] Fun question: If you could create a Clubhouse like a social network, what would it be?

·      [18:12] Final thoughts

·      John McCartney was our guest today. Learn more about JMAC PR.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.

Show Notes

·      [00:48] Are you a coffee or tea drinker?                

·      [02:19] Can you give a brief rundown about your expertise?               

·      [06:57] What does the current PR landscape look like?       

·      [10:38] Has there been a dramatic shift in PR in 2020 and 2021?         

·      [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.

·      [12:32] What do PR pros miss when reaching multicultural communities?

·      [19:11] Is multicultural messaging going to be even bigger this year?

·      [22:32] What has been effective in reaching multicultural communities?

·      [25:05] Make sure your influencer list is up to date?

·      [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?

·      [26:47] If you could create any PR strategy, what would you create?

·      [27:28] Final thoughts

·      Stephen Chavez was our guest today. Learn more about ChavezPR.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.

Show Notes

·      [00:43] Are you a coffee or tea drinker?                

·      [01:24] Can you explain to our audience a little bit about your expertise?                   

·      [02:37] The new normal is zoom meetings, how have you tried to get new media contacts?

·      [04:38] It seems like the traditional media has gotten smaller in the last few years?

·      [06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers?

·      [08:16] Are there any new or old strategies being new again when it comes to media strategies?

·      [10:44] Is developing your own story for the press the best way of getting new media contacts?

·      [12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content?

·      [14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press?

·      [16:23] How do you avoid accidentally creating bad press?

·      [19:27] If you had to package your own story for the press what would it be about?     

·      [21:05] Final thoughts

·      Ann Marie was our guest today. Learn more about Henry Schein.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

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We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.

Show Notes

·      [00:43]  Are you a coffee or tea drinker?              

·      [01:18] Can you explain to our listeners about your company and what you do?

·      [02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?                   

·      [05:38] How do PR pro convince the c-level executives to do a program like this?

·      [08:07] Are there other social media platforms that are better at this for social advocacy?

·      [08:53] What are some strategies for a B2B company to use this type of program?

·      [13:13] How do you get employees to share your business's content on their social media accounts?

·      [16:55] It is imperative to have these types of programs because of what has happened for the past year?

·      [18:53] Are there any tips or tricks to when things go wrong to take down the content shared?

·      [21:16] What do you see as the future of social advocacy?

·      [24:22] What social media do you prefer when doing social advocacy?

·      [26:11] What feature would you like LinkedIn to have?  

·      [27:21] Final thoughts

·      John Baldock was our guest today. Learn more about SHP.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.

Show Notes

·      [00:58] Can you give us a brief rundown about your expertise?               

·      [01:32] Are you a coffee or tea drinker?                

·      [02:08] How have internal comms changed over the years?                      

·      [02:48] Internal comms was nice to have if we have the time?         

·      [03:06] How do you get the most engagement out of your internal comms?

·      [06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?

·      [09:27] Should businesses be utilizing podcasts for their internal comms?

·      [12:05] Podcasts are a break from everything else, would you agree?

·      [12:56] What did 2020 teach you about strategic comms?

·      [15:03] Do you see companies in 2022 doing a better job at internal comms?

·      [17:43] Do you see those 72% acting on what they say?

·      [19:02] How has branding changed from this year to last year?

·      [21:11] How big is the push for authentic branding?

·      [25:18] What do the challenges look like for PR pros in 2021 and 2022?

·      [27:42] You almost have to have two comm plans, one for external and one for internal?

·      [28:36] If you could create any award what would it be?

·      [29:50] Final thoughts

·      Priya Bates was our guest today. Learn more about Inner Strength Communication Inc.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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