GRC PR 360

We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.

Show Notes

·      [00:51] Are you a coffee or tea drinker? 

·      [01:17] Can you summarize your expertise?                     

·      [02:31] How can PR pros use podcasting to build awareness?

·      [05:01] Should every brand have a podcast or should some just be guest?

·      [06:07] Before starting a podcast, you should be a guest first?

·      [06:55] What are some important things to remember about podcasting?

·      [08:36] Is there a good way of convincing your boss it’s good to have a podcast?

·      [11:00] What do you see for brand and podcaster using traditional podcasts and clubhouse?

·      [12:32] Where should PR pros spend some of their budget on for gear?

·      [14:49] What does the future of podcasting look like?

·      [16:09] Fun question: What is one tool you wish someone would make for podcasters?

·      [19:59] Final Thoughts

·      Prarthana Sibal was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

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·      If you enjoyed this episode, leave us a review!

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We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.

Show Notes

·      [00:46] Are you a coffee or tea drinker?

·      [01:18] Can you explain your expertise?

·      [02:42] How has Golden Rule helped those in need?

·      [04:17] How does Golden Rule recruit their board members?

·      [08:20] Can you explain the fundraising and funder side of Golden Rule?

·      [10:18] How do PR pros effectively target the right business for fundraising?

·      [12:03] did you use software like Zoom or other apps to communicate?

·      [13:07] How does Golden Rule Charity issue grants to beneficiaries?

·      [14:13] How has Golden Rule changed?

·      [15:52] What is caused based marketing?

·      [16:43] Is caused based marketing different from traditional marketing?

·      [18:10] How is Golden Rule Charity leveraging cause based marketing?

·      [19:30] Is Golden Rule going to testing any new form of content like podcasting?

·      [21:19] Fun question: What is your Golden Rule?

·      [22:23] Final thoughts

·      Paula Robison was our guest today. Learn more about Golden Rule Charity.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!

Show Notes

·      [00:43] Are you a coffee or tea drinker?

·      [01:58 ] Can you give a brief overview of your expertise?

·      [02:56] How important is digital transformation for businesses?

·      [05:55] So digital transformation has a long term and short term cost and goals?

·      [07:40] Is a company's website the new sales person?

·      [10:23] So, should businesses still have a sales team and start cutting back?

·      [14:16] Should we rename influencer marketing to platform marketing?

·      [17:05] Marketers and PR pro seem to have FOMO when they are not all the platforms?

·      [19:27] How do PR pros keep up with all the platforms?

·      [23:43] How do you change your boss's mind when they want to be on everyone's platform?

·      [27:34] We have not done a good job of defining what marketing is?

·      [29:06] What are some tools PR pros should use for digital transformation?

·      [32:55] Should companies being thinking of their PR teams like a small media company?

·      [35:47] What content should PR pros be focusing on?

·      [38:04] Fun question: If you had a tool that easily digitally transitions a company, what would it be?

·      [39:05] Final thoughts

·      Patrick Ward was our guest today. Learn more about Rootstrap.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

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Thanks for listening!

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We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.

Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [02:11] Can you give an overview about your expertise?

·      [03:52] What are some pitfalls PR pros should avoid when doing investor relations?

·      [05:31] How do you communicate with all different investors?

·      [07:39] Should crisis plan pertaining to investor relations be part of that plan?

·      [10:23] How do you keep executives on message with your crisis plan?

·      [11:29] Has the pandemic changed the tactics and strategies for investor relations?

·      [12:57] with content, can PR pros create videos or any other content collateral?

·      [14:35] What does the future look like for investor relations?

·      [16:02] How important is it for PR pros to stay on top of important issues?

·      [16:58] How can PR pros message supply shortages to their investors and customers?

·      [20:15] How can PR pros message to their customers about inflation?

·      [21:57] Fun question: If you could hire your dream team for investor relations, who would you hire?

·      [23:14] Final thoughts

·      Ira Gostin was our guest today. Learn more about G8 Strategies.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!

Show Notes

·      [00:50] Are you a coffee or tea drinker?

·      [01:55] Can you give a brief overview of your expertise?

·      [02:49] What do brands not understand about podcasting?

·      [04:21] Brand do not understand that they can do internal podcasts only?

·      [05:49] How should brands approach podcasters and how should podcasters approach brands?

·      [07:17] How should podcasters and brands approach ads, should it be long term or short term?

·      [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?

·      [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?

·      [13:08] How should PR pros go about pitching their influencers to podcasters?

·      [14:52] Should PR pros increase their ad spend on podcasts?

·      [17:17] What tools should PR pros use to repurpose podcast content?

·      [18:47] Do you use any tools for transcriptions?

·      [19:38] What are some tips for PR pros who are wanting to start a podcast?

·      [24:31] Fun question: If you were to start a brand new podcast, what would it be?

·      [25:50] Final thoughts

·      Brandy Whalen was our guest today. Learn more about Kitcaster.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!

Show Notes

·      [00:45] Are you a coffee or tea drinker?

·      [01:44] Can you give a brief overview of your expertise?

·      [03:40] How do you keep your show new and interesting for people to keep watching or listening?

·      [04:54] Should independent creators create their own shows or networks?

·      [05:54] What have your learned from creating your own show?

·      [07:33] What has worked promoting your own show?

·      [09:38] Where do you think the future of audio content is going?

·      [10:35] Do you see Podcast and Clubhouse being split off into two different audio content offerings?

·      [12:37] Do you think that content creators are going to be the next journalist?

·      [13:30] How do your brand trendy or up-to-date?

·      [15:04] Fun question: If you could create your own channel what would it be?

·      [16:40] Final thoughts

·      MSS Francois was our guest today. Learn more about The MSS Francois Show.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.

Show Notes

·      [00:45] Are you a coffee or tea drinker?

·      [01:28] Can you give a brief overview of your expertise?

·      [02:33] How can PR pros and marketers keep up with all the top trends?

·      [04:08] Should PR pros be hesitant with joining Clubhouse?

·      [04:56] What is the future of Social Media Marketing?

·      [06:16] Should PR pros and Marketers start to focus on audio content?

·      [07:12] Should thought leaders or brands be guests first on podcasts before starting their own?

·      [08:49] Should authors be using video?

·      [10:23] Has marketing books for authors changed since the pandemic?

·      [11:34] Have you seen virtual events work promoting books?

·      [12:45] What did you use for live streaming?

·      [13:44] Do you recommend any tools for those getting into live streaming?

·      [15:35] What are some key tips for authors to know about social media and content?

·      [17:38] Should people use hashtags on LinkedIn?

·      [18:05] What do you think is the future of social media?

·      [18:27] Should PR pros look into understanding how to video edit?

·      [19:32] Fun question: If you could create any new form of content, what would you create?

·      [20:19] Final thoughts

·      Morissa Schwartz was our guest today. Learn more about Dr. Rissy’s Writing and Marketing.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

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Thanks for listening!

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We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you.

Show Notes

·      [00:52] Are you a coffee or tea drinker?

·      [02:10] Can you give a brief overview of your expertise?

·      [03:02] Creative fields you have to be mentally tough?

·      [03:54] How do you use the TRIP communication system?

·      [16:19] What key tips can you do, to have a satisfying life?

·      [23:19] Pivoting is part of the tenacity and resilience?

·      [26:08] What do people miss about self-discovery?

·      [29:48] How can PR pros unlock their best potential?

·      [34:36] Fun question: If you could go back and do it all over again, would you change anything?

·      [35:26] Final thoughts

·      Keith Rennison was our guest today.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!

Show Notes

·      [01:00] Are you a coffee or tea drinker?

·      [01:16] Can you give a brief overview of your expertise?

·      [02:43] Have you seen a big shift in digital marketing transformation?

·      [03:57] What have companies been lacking in digital marketing transformation?

·      [05:08] Have retailers finally figured out omnichannel marketing?

·      [06:16] What have been some of your more successful campaigns?

·      [07:07] Have you seen brands start to focus on podcasting?

·      [08:41] Are we going to see a bigger push into the audio space?

·      [10:41] What has changed for marketers when we are talking about product launches?

·      [11:58] Do PR pros and marketers need to think digitally when it comes to product launches?

·      15:07] What are keeping businesses from truly transitioning to a digital marketing focus?

·      [15:45] What do PR pros need to do to sharpen their skills?

·      [17:11] Fun question: If you could do a digital marketing transformation on yourself how would you do it?

·      [19:05] Final thoughts

·      Julie Hansberry was our guest today. Learn more about EPAM Systems.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.

Show Notes

·      [00:42] Are you a coffee or tea drinker?

·      [01:15] Can you give a brief explanation about your expertise?

·      [02:22] What is going to be the most important aspect for PR pros to message about e-payments?

·      [03:55] How are PR pros going to message how their e-payment system will solve pain points for customers?

·      [05:10] Will education content be vital in converting new customers?

·      [05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency?

·      [06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency?

·      [07:14] How will content play a role in awareness?

·      [07:50] Are we finally seeing a paperless transaction world?

·      [09:15] How will this impact the nonprofit space?

·      [11:19] How are hybrid events going to work out moving forward?

·      [12:26] Should nonprofits think more digital-first?

·      [13:14] How has fundraising changed in 2020 and 2021?

·      [14:11] Are nonprofits looking to do something similar to what Patreon does?

·      [15:12] Are we going to be seeing more subscriptions plans and traditional donations?

·      [15:43] How will PR pros play a role in messaging two different ways to support nonprofits?

·      [16:48] Fun question: If you could create the best e-payment system, what would it be?

·      [17:35] Final thoughts

·      Paula Robison was our guest today. Learn more about Golden Rule Charity.

Thanks so much for tuning in. Join us again next week for another episode!

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!

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