This was one of the biggest business scandals of the 1980’s when British Airways financed a dirty tricks campaign in an attempt to publicly blacken Richard Bransons name and put his fledgling airline out of business

We find out why Richard Branson got into the airline business?

How he managed to get under the skin of British Airways

We discuss why British Airways, one of the biggest and most respected companies at the time, decided to wage a dirty tricks campaign against Branson’s tiny new airline.

And who were the people within BA behind it all?

It's a cracking story and we hope you enjoy it as well

New Coke- probably the worst product launch in the history of business. 

This is the story of how, in 1985, Coke’s superstar CEO, the man who could do no wrong, decided to replace the 100 year old coke formula with a new sweeter tasting coke.

Who was this CEO and what were the reasons that led to this decision?

Why was there such an intense backlash?

And how did Coke not anticipate the backlash?

Was it all just a conspiracy?

It was definitely one of the worst product launches in consumer history and it makes for a great story- we hope you enjoy it 

A great business story thoroughly researched and brought to life by Caemin. New episode released every Wednesday