In this episode Samie tells us his central message from 'Great by Choice' written by the bestselling author Jim Collins.

Samie reflects on how it is important sometimes to 'go slow to go fast' and shares some insights around the need for discipline and vigilance as well as discussing the relative benefits of being 'one fad behind'.

Essentially this book asks the question of why some organisations survive in periods of chaos while others don't - a very valid question for our current times.